In 102 of 112 categories, the product the models put first changes with the size of the company asking.
Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the 112 standings side by side: ten categories have one leader for every buyer, sixty-four change leader once across the three, and thirty-eight have a different leader for each.
How often the leader changes
A product leads somewhere in 214 cases across the 112 categories; 138 of those products lead in exactly one segment of one category and nowhere else. The public standing on each category page is the mid-market one; the other segments are one link away on every category page and are never added to it.
What this measures is the answer, not the buyer: the same models, asked the same six ways, told a different company size. Whether that reflects the products or the models' reading of them is not something the index can say.
Every category, every buyer
Cite this
GTM AI Recommendation Index, October 2026 Edition: buyer segments. gtm-ai-index.com/research/buyer-size/. Published under CC BY 4.0. Every figure on this page is computed from the published edition and changes with it; the edition and its date are the citation.
The output is the models' output. Nothing here says the models can be steered, and nothing here is a recommendation by the index.