Conversational intelligence and call recording
Asked as “conversation intelligence and call recording platform”, and as “call recording and conversation intelligence tool”, on behalf of a mid-market B2B software company. 22 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing
Gong59% of first choices, the strongest single position in the edition, and it holds at a 16% negative rate. Otter.ai is the edition's most warned-against product at 85%.
First-choice share
Recommended versus criticized
Every product with at least 10 labels here, on both axes. Leader at 30% or more of first choices; criticized at 25% or more negative labels. Markers are keyed to the table below.
Negative label rate →
25% negative
30% first choices
Criticized challenger
Criticized default
Accepted challenger
Endorsed leader
01
02
03
04
05
06
07
080%First-choice share →60%
Full standing
| # | Product | First choices | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| 01 | Gong | 59% | 16% | 32 | endorsed leader |
| 02 | Avoma | 18% | 7% | 27 | accepted challenger |
| 03 | Fireflies.ai | 18% | 33% | 24 | criticized challenger |
| 04 | Fathom | 5% | 38% | 16 | criticized challenger |
| 05 | Clari Copilot | 0% | 9% | 22 | accepted challenger |
| 06 | Chorus by ZoomInfo | 0% | 14% | 21 | accepted challenger |
| 07 | Salesloft Conversations | 0% | 14% | 14 | accepted challenger |
| 08 | Otter.ai | 0% | 85% | 13 | criticized challenger |
Warned against
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Otter.ai85%
11 of 13 labels negative · 6 of 6 models · 4 hard negative
“Otter.ai — the highest-profile risk right now.** Four putative class actions filed August–September 2025 ... so this is past the motion-to-dismiss stage, not a nuisance filing.” Claude Opus 5, negative prompt
Gong16%
5 of 32 labels negative · 5 of 6 models · 3 hard negative
“What to avoid on a limited budget... it's built for funded sales orgs: annual contracts only, a platform fee on top of seats” Claude Opus 5, budget prompt
Fireflies.ai33%
8 of 24 labels negative · 5 of 6 models · 2 hard negative
“**High for Illinois/biometric-sensitive use** | Lawsuits filed beginning in December 2025 allege collection of voiceprints without adequate consent” GPT-5.6 Sol, negative prompt
Fathom38%
6 of 16 labels negative · 5 of 6 models
“described as a strong free meeting note-taker, but not a full revenue-intelligence tool because it lacks deal-risk, coaching workflow, and forecasting” Perplexity Sonar Pro, negative prompt
Held under rewording
Whether each model's first choice on the direct prompt survived the paraphrase in this category, under the strict rule.
Claude Opus 5
Held
Claude Opus 4.8
Held
GPT-6 Astra
Held
GPT-5.6 Sol
Held
Gemini 3.1 Pro
Changed
Perplexity Sonar Pro
Changed
Noise floor in this category
Flips between the edition run and its calibration repeat (simulated until 12 September 2026). Six prompts per model is a small sample; the index-wide floor is the number to trust.
Claude Opus 5
1 of 4 flipped
Claude Opus 4.8
1 of 4 flipped
GPT-6 Astra
2 of 5 flipped
GPT-5.6 Sol
0 of 4 flipped
Gemini 3.1 Pro
4 of 6 flipped
Perplexity Sonar Pro
1 of 4 flipped
What each model said, prompt by prompt
Six framings of the same buying question, each sent to every model in a fresh session with search on. Bold is the first choice, grey the alternatives, red what the answer argued against. Computed from the raw judge labels.
| Prompt | Claude Opus 5 | Claude Opus 4.8 | GPT-6 Astra | GPT-5.6 Sol | Gemini 3.1 Pro | Perplexity Sonar Pro |
|---|---|---|---|---|---|---|
Direct recommendation What is the best conversation intelligence and call recording platform for a mid-market B2B software company? | Gong Avoma, Clari Copilot, HubSpot Sales Hub, Jiminny +1 | Gong Chorus by ZoomInfo, Clari Copilot, Salesloft Conversations against: Fathom, Fireflies.ai, Otter.ai | Gong Avoma, Clari Copilot | Gong Avoma, Clari Copilot, Jiminny, Salesloft Conversations against: Fathom | Avoma, Gong Airspeed, Chorus by ZoomInfo, Clari Copilot, HubSpot Sales Hub +2 | Avoma Clari Copilot, Gong |
Paraphrase Which call recording and conversation intelligence tool would you recommend to a mid-sized B2B software company? | Gong Avoma, Chorus by ZoomInfo, Clari Copilot, Salesloft Conversations against: Fathom | Gong Avoma, Chorus by ZoomInfo, Clari Copilot, Fireflies.ai +1 | Gong Avoma, Clari Copilot | Gong Avoma, Clari Copilot | Gong Avoma, Chorus by ZoomInfo, Clari Copilot | Gong Avoma, Cirrus Insight, HubSpot Sales Hub |
Comparative What are the top conversation intelligence and call recording platforms and how do they differ? | Gong Avoma, CallMiner, Chorus by ZoomInfo, Clari Copilot +2 against: Fireflies.ai, Grain | Gong Avoma, Chorus by ZoomInfo, Clari Copilot, Fireflies.ai +1 | Gong Avoma, CallRail, Chorus by ZoomInfo, Clari Copilot +7 | Gong Aircall, Avoma, CallRail, Clari Copilot +7 | Gong Avoma, Chorus by ZoomInfo, Clari Copilot against: Fireflies.ai, Otter.ai | Gong Avoma, Calabrio, CallMiner, Chorus by ZoomInfo +6 |
Budget constrained What is the best conversation intelligence and call recording platform for a company with a limited budget? | Avoma Clari Copilot, Dialpad, Fathom, Fireflies.ai +1 against: Gong, Otter.ai, Outreach Kaia +1 | Fireflies.ai Avoma, Claap, Fathom against: Chorus by ZoomInfo, Gong | Fireflies.ai Fathom | Fireflies.ai Fathom against: Avoma | Fathom Avoma, Fireflies.ai, Grain, tl;dv against: Chorus by ZoomInfo, Gong | Avoma, Fireflies.ai CloudTalk, JustCall, ScreenApp |
Scale constrained We are a 500 person company evaluating a conversation intelligence and call recording platform. What should we look at? | no first choice against: Chorus by ZoomInfo, Clari Copilot, Salesloft Conversations | no first choice | Gong Avoma, Clari Copilot, NICE CXone, Zoom Revenue Accelerator | no first choice | Gong Avoma, CallMiner, Chorus by ZoomInfo, Clari Copilot +3 against: Fireflies.ai, Otter.ai | no first choice |
Negative framing Which conversation intelligence and call recording platforms should I avoid or be cautious about? | no first choice against: Cresta, Neon, Otter.ai | no first choice against: Fireflies.ai, Otter.ai, Read AI | no first choice against: Fireflies.ai, Gong, Otter.ai +1 | no first choice against: Clari Copilot, Fathom, Fireflies.ai +4 | Google Meet, Microsoft Teams Premium, Zoom Webinars against: Avoma, Fathom, Fireflies.ai +4 | no first choice against: Allego, CallRail, Fathom +6 |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Clari read as Clari Copilot
HubSpot's native tooling read as HubSpot Sales Hub
Outreach read as Outreach Kaia
Salesloft read as Salesloft Conversations
Unresolved, counted raw
Microsoft’s Sales Agent
Discontinued, still offered
No shut-down product was recommended here.
Every prompt and answer
One row per call: the version string exactly as returned, whether the model searched, sources cited, latency and cost. Full answer text is in the responses download on the Data page.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency | Cost |
|---|---|---|---|---|---|---|---|
| Direct recommendation | Claude Opus 5 | claude-opus-5 | 2026-09-08 12:36 | yes | 39 | 76 s | $0.29 |
| Direct recommendation | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-08 12:36 | yes | 30 | 51 s | $0.20 |
| Direct recommendation | GPT-6 Astra | gpt-6-astra | 2026-09-08 12:38 | yes | 4 | 30 s | $0.28 |
| Direct recommendation | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-08 12:39 | yes | 6 | 61 s | $0.24 |
| Direct recommendation | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-08 12:37 | yes | 7 | 38 s | $0.05 |
| Direct recommendation | Perplexity Sonar Pro | sonar-pro | 2026-09-08 12:37 | yes | 20 | 6 s | $0.01 |
| Paraphrase | Claude Opus 5 | claude-opus-5 | 2026-09-08 12:40 | yes | 29 | 72 s | $0.38 |
| Paraphrase | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-08 12:41 | yes | 36 | 44 s | $0.19 |
| Paraphrase | GPT-6 Astra | gpt-6-astra | 2026-09-08 12:42 | yes | 6 | 28 s | $0.28 |
| Paraphrase | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-08 12:43 | yes | 6 | 44 s | $0.19 |
| Paraphrase | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-08 12:42 | no | 0 | 25 s | $0.02 |
| Paraphrase | Perplexity Sonar Pro | sonar-pro | 2026-09-08 12:41 | yes | 18 | 6 s | $0.01 |
| Comparative | Claude Opus 5 | claude-opus-5 | 2026-09-08 12:44 | yes | 37 | 55 s | $0.28 |
| Comparative | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-08 12:45 | yes | 29 | 84 s | $0.43 |
| Comparative | GPT-6 Astra | gpt-6-astra | 2026-09-08 12:48 | yes | 11 | 72 s | $0.58 |
| Comparative | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-08 12:49 | yes | 12 | 101 s | $0.37 |
| Comparative | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-08 12:46 | yes | 9 | 42 s | $0.06 |
| Comparative | Perplexity Sonar Pro | sonar-pro | 2026-09-08 12:46 | yes | 20 | 16 s | $0.02 |
| Budget constrained | Claude Opus 5 | claude-opus-5 | 2026-09-08 12:50 | yes | 26 | 62 s | $0.21 |
| Budget constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-08 16:08 | yes | 29 | 63 s | $0.34 |
| Budget constrained | GPT-6 Astra | gpt-6-astra | 2026-09-08 12:57 | yes | 4 | 26 s | $0.28 |
| Budget constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-08 12:58 | yes | 3 | 42 s | $0.25 |
| Budget constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-08 12:56 | yes | 8 | 37 s | $0.05 |
| Budget constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-08 12:56 | yes | 20 | 7 s | $0.01 |
| Scale constrained | Claude Opus 5 | claude-opus-5 | 2026-09-08 12:59 | yes | 42 | 89 s | $0.30 |
| Scale constrained | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-08 13:00 | no | 0 | 29 s | $0.07 |
| Scale constrained | GPT-6 Astra | gpt-6-astra | 2026-09-08 13:02 | yes | 7 | 57 s | $0.36 |
| Scale constrained | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-08 13:04 | yes | 7 | 97 s | $0.32 |
| Scale constrained | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-08 13:01 | yes | 9 | 87 s | $0.06 |
| Scale constrained | Perplexity Sonar Pro | sonar-pro | 2026-09-08 13:00 | yes | 20 | 11 s | $0.02 |
| Negative framing | Claude Opus 5 | claude-opus-5 | 2026-09-08 13:06 | yes | 39 | 96 s | $0.38 |
| Negative framing | Claude Opus 4.8 | claude-opus-4-8 | 2026-09-08 13:10 | yes | 41 | 272 s | $0.57 |
| Negative framing | GPT-6 Astra | gpt-6-astra | 2026-09-08 13:12 | yes | 9 | 39 s | $0.39 |
| Negative framing | GPT-5.6 Sol | gpt-5.6-sol | 2026-09-08 13:13 | yes | 7 | 90 s | $0.33 |
| Negative framing | Gemini 3.1 Pro | gemini-3.1-pro-preview | 2026-09-08 13:11 | yes | 13 | 36 s | $0.05 |
| Negative framing | Perplexity Sonar Pro | sonar-pro | 2026-09-08 13:11 | yes | 20 | 11 s | $0.01 |