AI Indexes
GTM AI Index
Index › Sales › October 2026 Edition

Interactive demo platforms

Asked as “interactive demo platform”, and as “demo automation software for product tours”, on behalf of a mid-market B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
31%
Contested · Storylane 31%
31Navattic31Storylane20Supademo18others

31% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Storylane31%5%63endorsed leadernewNew since September 2026: not ranked then, 31% now.
02Navattic31%8%59endorsed leadernewNew since September 2026: not ranked then, 31% now.
03Supademo20%2%43accepted challengernewNew since September 2026: not ranked then, 20% now.
04Arcade5%4%48accepted challengernewNew since September 2026: not ranked then, 5% now.
05Walnut2%16%49accepted challengernewNew since September 2026: not ranked then, 2% now.
Show the four products at 0%, ordered by negative rate
09Reprise0%32%22criticized challengernewNew since September 2026: not ranked then, 0% now.
06Demostack0%20%25accepted challengernewNew since September 2026: not ranked then, 0% now.
07Consensus0%12%17accepted challengernewNew since September 2026: not ranked then, 0% now.
08Guideflow0%8%12accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Storylane31%
02Navattic31%
03Supademo20%
04Arcade5%
05Walnut2%
06Demostack0%
07Consensus0%
08Guideflow0%
09Reprise0%

What they warned about

Five of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Walnut
16%
8 of 49 labels negative · 6 of 14 models · 5 hard negative
“Platforms with Known Concerns ... Walnut - High cost barrier: Starts at ~$575/month with no free tier or trial” DeepSeek V4 Flash, negative prompt
Reprise
32%
7 of 22 labels negative · 5 of 14 models · 4 hard negative
“reviewers note a steep learning curve and the need for technical resources, which can be a barrier for non-technical users” Mistral Small, negative prompt
Navattic
8%
5 of 59 labels negative · 3 of 14 models · 3 hard negative
“Hidden pricing: Prices not published — must go through sales conversations” DeepSeek V4 Flash, negative prompt
Demostack
20%
5 of 25 labels negative · 3 of 14 models · 2 hard negative
“If you want a tool you can sign up for and start using today, stay away from these.” Gemini 3.5 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

80 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1033 links across 127 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Storylane55 answers · 116 citations · 14 models
vendor site · Arcade50 answers · 81 citations · 13 models
vendor site · Supademo40 answers · 59 citations · 14 models
vendor site · Walnut37 answers · 49 citations · 13 models
vendor site · Clevera32 answers · 32 citations · 12 models
30 answers · 30 citations · 12 models
vendor site · Navattic28 answers · 60 citations · 10 models
vendor site · Guideflow26 answers · 40 citations · 8 models
vendor site · HowdyGo25 answers · 31 citations · 10 models
vendor site · Demostack21 answers · 27 citations · 11 models
20 answers · 22 citations · 12 models
19 answers · 23 citations · 12 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best interactive demo platform”, “interactive demo platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Storylane storylane.io31%2053,600303,27432
Navattic navattic.com31%1582,900274,69825
Supademo supademo.com20%1442,9004120,08214
Arcade arcade.software5%143450,000114,356207,2398
Demoboost demoboost.com4%169024652
Walnut walnut.io
Walnut 2%, Walnut.io 2%
4%132201,00096,9432,09602
Chameleon chameleon.io2%86246,00024,2934,2680
Userpilot userpilot.com2%2511,6001062,0846
Docudoc2%
Demostack demostack.com0%8132007,0187

Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (supademo.com, walnut.io). The first result for “best interactive demo platform” is linkedin.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best interactive demo platform for a mid-market B2B company?”Paraphrase“Which demo automation software for product tours would you recommend to a mid-sized B2B company?”Comparative“What are the top interactive demo platforms and how do they differ?”Budget-constrained“What is the best interactive demo platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an interactive demo platform. What should we look at?”Negative“Which interactive demo platforms should I avoid or be cautious about?”
Claude Haiku 4.5Storylane
Four alternativesArcade, Navattic, Supademo, Walnut
Navattic, StorylaneChanged
One alternativeConsensus
Arcade
Two alternativesNavattic, Storylane
Supademo
One alternativeArcade
no first choicenothing named
GPT-5.4 miniNavattic
Four alternativesConsensus, Demostack, Storylane, Supademo
NavatticHeld
Two alternativesConsensus, Storylane
Storylane
Seven alternativesArcade, Consensus, Demostack, Navattic, Reprise, Supademo, Walnut
Supademo
Two alternativesNavattic, Storylane
against: Demostack, Reprise, Walnut
no first choiceagainst: IxDF, Respondus
Gemini 3.5 FlashStorylane
Three alternativesArcade, Demoboost, Navattic
against: Demostack, Reprise
StorylaneHeld
Five alternativesArcade, Consensus, Navattic, Supademo, Walnut
against: Demostack, Reprise
Storylane
Six alternativesArcade, Demostack, Navattic, Reprise, Supademo, Walnut
Supademo
Three alternativesArcade, HowdyGo, Storylane
against: Navattic, Walnut
Navattic
Six alternativesArcade, Demostack, Reprise, Storylane, Supademo, Walnut
against: Demostack, Navattic, Reprise, Walnut
Perplexity SonarStorylane
Four alternativesArcade, Demoboost, Guideflow, Navattic
StorylaneHeld
Five alternativesArcade, Consensus, Guideflow, Navattic, Supademo
Storylane
Nine alternativesArcade, Consensus, Demoboost, Demostack, Guideflow, Navattic, Reprise, Supademo, Walnut
Supademo
Two alternativesArcade, Storylane
no first choicenothing named
Grok 4.1 FastNavattic
Two alternativesStorylane, Walnut
Storylane, UserpilotChanged
Four alternativesAppcues, Demoboost, Supademo, Walnut
against: Intercom, Pendo
no first choiceSupademo
Three alternativesArcade, Guideflow, Storylane
Storylane
Two alternativesArcade, Navattic
nothing named
Mistral SmallDemoboost, Navattic, Storylane
One alternativeWalnut
StorylaneChanged
Two alternativesSaleo, Walnut
TestBox
Three alternativesArcade, Consensus, Demostack
Arcade
One alternativeSupademo
no first choiceagainst: Consensus, Reprise, Storylane
DeepSeek V4 FlashNavattic
Three alternativesDemoboost, Storylane, Walnut
against: Arcade
StorylaneChanged
Two alternativesSupademo, Userpilot
Navattic, Storylane
Six alternativesArcade, Demostack, Guideflow, Reprise, Supademo, Walnut
Supademo
Two alternativesArcade, Storylane
against: HowdyGo, Navattic, Walnut
no first choiceagainst: Navattic, Storylane, Walnut
Llama 4 MaverickDemoboost
Two alternativesNavattic, Walnut
NavatticChanged
Three alternativesStorylane, Tourial, Walnut.io
no first choiceArcade
Two alternativesStorylane Demo Suite, Supademo
no first choicenothing named
Qwen 3.7 FlashStorylane
Two alternativesNavattic, Walnut
Chameleon, NavatticChanged
Two alternativesUserpilot, Walnut
against: Pendo
Navattic, Walnut
Two alternativesArcade, Supademo
Docudoc
Four alternativesAirtable, Balabolka, Playbook UI, Softr
Navattic, Storylane
Four alternativesArcade, Demostack, Supademo, Walnut
against: Arcade, Consensus, Guideflow, Navattic, Storylane, Supademo, Walnut
Kimi K2Navattic, Storylane
Two alternativesDemoboost, Walnut
against: Reprise
StorylaneChanged
One alternativeNavattic
against: Walnut
Navattic
Five alternativesArcade, Reprise, Storylane, Supademo, Walnut
against: Tourial
Arcade, Supademo
Two alternativesGuideflow, Storylane
Navattic
Four alternativesArcade, Reprise, Storylane, Walnut
against: WalkMe, Whatfix
GLM 4.7 FlashXNavattic
Three alternativesStorylane, Supademo, Walnut
NavatticHeld
Four alternativesArcade, Storylane, Supademo, Walnut
TestBox
Three alternativesDemostack, Guideflow, Walnut
Supademo
Three alternativesArcade, Guideflow, Storylane
against: Loom
no first choicenothing named
MiniMax M2.5Navattic
Two alternativesStorylane, Walnut
Walnut.ioChanged
Two alternativesArcade, Navattic
Arcade, Layerpath
Six alternativesConsensus, Demostack, Navattic, Storylane, TestBox, Walnut
Supademo
One alternativeArcade
no first choicenothing named
GPT-6 LunaStorylane
Three alternativesNavattic, Reprise, Walnut
StorylaneHeld
One alternativeNavattic
against: Walnut
no first choiceSupademo
One alternativeArcade
no first choiceagainst: Demostack, Reprise
Muse Glimmer 30BNavattic, Walnut
Three alternativesArcade, Demoboost, Storylane
NavatticChanged
Two alternativesStorylane, Supademo
Storylane
Six alternativesArcade, Demostack, Navattic, Saleo, Supademo, Walnut
Supademo
Two alternativesArcade, Storylane
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:15yes168 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:21yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:31yes1829 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:09yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:44yes229 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:38yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:19yes2442 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:32yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:38yes1835 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:21yes1923 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:02yes23139 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:10yes1018 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:02yes318 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:22yes1317 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:21yes99 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:13yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:58yes1521 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:26yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:54yes2211 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-05 00:16yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:57yes2431 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:35yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:03yes1054 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:46yes1421 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:15yes1522 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:12yes2343 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 23:22yes319 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:37yes2128 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:34yes109 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:53yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:27yes1122 s
ComparativePerplexity Sonarsonar2026-10-05 00:05yes205 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:14yes2210 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:45yes108 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:06yes2088 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:48yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:36yes1348 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:11yes1430 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:29yes2535 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:37yes2242 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:39yes717 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:54yes1431 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:06yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:19yes15 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:02yes1119 s
Budget constrainedPerplexity Sonarsonar2026-10-05 00:41yes192 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:07yes189 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:20yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:40yes2541 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:13yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:01no026 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:03yes1017 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:43yes1867 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:59yes513 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:17yes211 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:15yes1514 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:40no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:54yes26 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:54yes926 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:56yes194 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:16yes1412 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:56no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:16yes2163 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:15yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:29yes936 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:39yes918 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:00yes1330 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:43yes516 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:38yes216 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:20yes1421 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:48no02 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:10yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:35yes2125 s
Negative framingPerplexity Sonarsonar2026-10-04 22:28yes184 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:46yes247 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 00:38yes149 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:53yes2430 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:47yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:53yes1238 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:09yes2421 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:19yes2160 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:11yes516 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:28yes226 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:47yes1119 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Balabolka
Demoshot
Docudoc
IxDF
Pilot
Playbook UI
Respondus
Screen Studio
SmartCue
Stepshots
demostack.com
Discontinued, still offered
No shut-down product was recommended here.

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