GTM AI Index
Index Sales September 2026 Edition

Lead routing and management

Asked as “lead routing and management tool”, and as “lead assignment and lead-to-account matching tool”, on behalf of a mid-market B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
32% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01LeadAngel32%5%38endorsed leader
02LeanData21%20%55accepted challenger
03Chili Piper11%22%46accepted challenger
04HubSpot Sales Hub5%25%32criticized challenger
05Zoho CRM5%7%14accepted challenger
06Distribution Engine4%0%18accepted challenger
07Distributely4%0%10accepted challenger
08Default2%13%23accepted challenger
Show the six products at 0%, ordered by negative rate
14Salesforce Lead Assignment Rules0%36%11criticized challenger
13Pipedrive0%36%14criticized challenger
12Freshsales0%10%10accepted challenger
10RevenueHero0%8%24accepted challenger
09Kubaru0%0%22accepted challenger
11Traction Complete0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01LeadAngel32%
02LeanData21%
03Chili Piper11%
04HubSpot Sales Hub5%
05Zoho CRM5%
06Distribution Engine4%
07Distributely4%
08Default2%
09Kubaru0%
10RevenueHero0%
11Traction Complete0%
12Freshsales0%
13Pipedrive0%
14Salesforce Lead Assignment Rules0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Chili Piper
22%
10 of 46 labels negative · 8 of 12 models · 6 hard negative
“full Chili Piper suites can be incredibly frustrating, as they often require five-figure annual contracts” Gemini 3.5 Flash, budget prompt
LeanData
20%
11 of 55 labels negative · 7 of 12 models · 4 hard negative
“here are the lead routing and management tools you should avoid or be cautious about... **LeanData** **Common Issues:** - **Complex interface**” GLM 4.7 FlashX, negative prompt
HubSpot Sales Hub
25%
8 of 32 labels negative · 5 of 12 models
“Stay Native (HubSpot/Pipedrive) only if your lead volume is moderate ... many mid-sized teams eventually outgrow this” Qwen 3.7 Flash, paraphrase prompt
Pipedrive
36%
5 of 14 labels negative · 5 of 12 models
“Stay Native (HubSpot/Pipedrive) only if your lead volume is moderate and your routing logic is simple” Qwen 3.7 Flash, paraphrase prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 188 links across 76 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · LeadAngel9 answers · 14 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
vendor site · Improvado5 answers · 6 citations · 2 models
5 answers · 6 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Default5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · LeanData4 answers · 5 citations · 3 models
vendor site · Salesforce4 answers · 5 citations · 3 models
vendor site · Cal.com4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best lead routing and management tool for a mid-market B2B company?”Paraphrase“Which lead assignment and lead-to-account matching tool would you recommend to a mid-sized B2B company?”Comparative“What are the top lead routing and management tools and how do they differ?”Budget-constrained“What is the best lead routing and management tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a lead routing and management tool. What should we look at?”Negative“Which lead routing and management tools should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot Operations Hub, LeanData
Four alternativesChili Piper, Default, Distribution Engine, LeadAngel
LeadAngelChanged
Three alternativesHubSpot native matching, LeanData, Pipedrive
LeanData
Four alternativesChili Piper, Freshsales, HubSpot Sales Hub, Salesforce Lead Assignment Rules
HubSpot Sales Hub, Zoho CRM
One alternativeZeeg
against: Calendly
no first choicenothing named
GPT-5.4 miniChili Piper
Two alternativesLeanData, Revenue.io
LeanDataChanged
One alternativeDemandbase
against: Salesforce native matching
LeanData
Three alternativesHubSpot Sales Hub, Pipedrive, Salesforce Lead Assignment Rules
against: Salesforce Maps
HubSpot CRM, HubSpot Sales Hub
Three alternativesCallRail, LeanData, Zoho CRM
no first choiceagainst: Constructlead, Dealfront, Default, LEAD LYNX, LeadConnect, LeadRocks, Leadflow, Networx, iSpeedToLead/DealSpeed
Gemini 3.5 FlashChili Piper, LeanData
Five alternativesDefault, Distribution Engine, HubSpot Operations Hub, Kubaru, RevenueHero
Distribution Engine, LeanDataChanged
Three alternativesChili Piper, Default, HubSpot Operations Hub
Chili Piper, LeanData, Traction Complete
Six alternativesBoberdoo, Default, HubSpot Sales Hub, Phonexa, RevenueHero, Salesforce Lead Assignment Rules
Zoho CRM
Five alternativesCalendly, HubSpot CRM, Kubaru, Make, Zeeg
against: Chili Piper, Default, LeanData
Chili Piper, LeanData
Five alternativesCal.com, Default, Distribution Engine, RevenueHero, Surface
against: HubSpot Workflows, Salesforce Active Assignment Rules
against: Adobe Marketo Engage, HubSpot Workflows, Oracle Eloqua, Salesforce Assignment Rules
Perplexity SonarLeadAngel
Three alternativesChili Piper, HubSpot Routing, LeanData
LeadAngelHeld
Six alternativesChili Piper, Default, HubSpot Sales Hub, LeanData, Pipedrive, monday CRM
LeanData
Seven alternativesChili Piper, Default, Distribution Engine, HubSpot Routing, Kubaru, LeadAngel, Salesforce Routing
Cal.com, HubSpot CRM
Two alternativesDistribution Engine, LeadAngel
no first choiceagainst: Chili Piper, HubSpot Sales Hub, LinkedIn Sales Navigator, Pipedrive, Salesforce Lead Assignment Rules
Grok 4.1 FastLeanData
Three alternativesChili Piper, HubSpot Workflows, LeadAngel
LeadAngelChanged
Two alternativesChili Piper, HubSpot Sales Hub
against: LeanData
LeanData
Six alternativesChili Piper, Default, HubSpot Sales Hub, Kubaru, LeadAngel, Traction Complete
against: Boberdoo, Phonexa
HubSpot CRM
Four alternativesBitrix24, EngageBay, Freshsales, Zoho CRM
against: Pipedrive
LeanData
Four alternativesChili Piper, Distribution Engine, Kubaru, LeadAngel
against: Chili Piper, Default
Mistral SmallChili Piper, LeadAngel, LeanData
One alternativeDefault
LeadAngelChanged
Five alternativesDistribution Engine, HubSpot Operations Hub, LeanData, PowerRouter, RevenueHero
no first choice
Twelve alternativesChili Piper, Close, Default, Drift, HubSpot Sales Hub, Kubaru, LeadAngel, LeanData, Orbit AI, Pipedrive, RevenueHero, Salesforce Lead Assignment Rules
HubSpot CRM
Three alternativesFreshsales, Pipedrive, Zoho CRM
no first choiceagainst: Chili Piper, HubSpot Sales Hub, LeanData, Salesforce Lead Assignment Rules
DeepSeek V4 FlashDefault, LeadAngel
Four alternativesChili Piper, HubSpot Sales Hub, RevenueHero, Salesforce Lead Assignment Rules
against: LeanData
LeadAngelChanged
Five alternativesChili Piper, HubSpot Sales Hub, Kubaru, RevenueHero, Traction Complete
against: 6sense, LeanData
LeadAngel, LeanData
Six alternativesChili Piper, Default, HubSpot Sales Hub, Kubaru, RevenueHero, Salesforce Sales Cloud
against: Pipedrive
Zoho CRM
Two alternativesFreshsales, Salescadia
against: Chili Piper, HubSpot CRM, LeadByte, LeadsPedia, LeanData, Phonexa, RevenueHero
LeanData
Five alternativesChili Piper, Distribution Engine, HubSpot Routing, LeadAngel, Salesforce Einstein
against: Abmatic AI
against: ActiveCampaign, Freshsales, LeadSquared, LeanData, Market Leader, Salesforce Marketing Cloud Account Engagement, VanillaSoft, Zoho CRM
Llama 4 MaverickLeadAngel
Four alternativesCopper, Freshsales, HubSpot Sales Hub, Zoho CRM
LeadAngel, LeanDataChangedLeadAngel
Three alternativesChili Piper, LeanData, RevenueHero
LeadAngel
Two alternativesDistributely, LeanData
no first choiceagainst: Salesforce Marketing Cloud Account Engagement, Salesforce Routing
Qwen 3.7 FlashRoundRobin.io
Five alternativesHubSpot Operations Hub, Outreach, Replicant, Salesforce Einstein, Salesloft
LeadAngelChanged
Two alternativesKeap, LeanData
against: HubSpot Sales Hub, Pipedrive
HubSpot Sales Hub, Salesforce Lead Assignment Rules
Four alternativesHighLevel, LeadSquared, Outreach, Salesloft
BIGContacts
Four alternativesBitrix24, Calendly, HubSpot CRM, monday CRM
HubSpot Sales Hub
Five alternativesAutoMate, Groove, LeadIQ, Salesforce Marketing Cloud Account Engagement, Slack
against: Salesforce Lead Assignment Rules
against: Apollo.io, HubSpot Sales Hub, Instantly, Microsoft Dynamics 365 Sales, Oracle Sales, ZoomInfo
Kimi K2Chili Piper, LeanData
Two alternativesDistribution Engine, PowerRouter
LeadAngelChanged
Two alternativesDefault, LeanData
against: HubSpot Sales Hub
Chili Piper, LeanData
Five alternativesHubSpot Sales Hub, Kubaru, LeadAngel, RevenueHero, Salesforce Assignment Rules
Distributely, LeadAngel
Four alternativesFreshsales, RevenueHero, Zoho CRM, monday CRM
against: 6sense, Chili Piper, HubSpot Sales Hub, LeanData, ZoomInfo GTM Studio
Distribution Engine, LeadAngel
Three alternativesChili Piper, Default, RevenueHero
against: Chili Piper, HubSpot Sales Hub, LeadAngel, LeanData, RevenueHero, Salesforce Lead Assignment Rules
GLM 4.7 FlashXChili Piper
Two alternativesHubSpot Sales Hub, LeanData
LeadAngelChanged
Four alternativesChili Piper, HubSpot Sales Hub, Kubaru, LeanData
no first choiceHubSpot CRM
Four alternativesKubaru, Make, Pipedrive, Zoho CRM
LeanData
Eight alternativesChili Piper, Default, HubSpot Routing, Kubaru, LeadAngel, RevenueHero, Salesforce Einstein Routing, Traction Complete
against: Chili Piper, LeadAngel, LeanData
MiniMax M2.5LeadAngel
Three alternativesKeap, LeanData, PowerRouter
against: 6sense, Chili Piper
LeadAngelHeld
Three alternativesChiliPiper, LeanData, ZoomInfo Operations
HubSpot Sales Hub, Salesforce Assignment Rules
Three alternativesChili Piper, LeadAngel, LeanData
against: Close, Pipedrive
Distributely, PowerRouter
One alternativeEngageBay CRM
against: Chili Piper, Salesforce-native tools
no first choiceagainst: HubSpot Sales Hub, Leadspace, LeanData, LimeCall, Salesforce Marketing Cloud Account Engagement
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:03yes119 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:26yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:48yes1722 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:15yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:31yes011 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:08yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:14yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:06yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:00no037 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:06yes050 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:24yes028 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:17yes014 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:22yes129 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:58yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:04yes920 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:20yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:01yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:51yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:29yes027 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:59yes08 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06yes033 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:12yes026 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:55yes012 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:22yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:15yes1511 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:23yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:03yes1822 s
ComparativePerplexity Sonarsonar2026-09-14 23:07yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:40yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:06yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:40yes051 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:27yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:56no032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:02yes066 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:09yes016 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:06yes020 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:47yes96 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:20yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:33yes1325 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:25yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:13yes05 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:50yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:36yes018 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:34yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:34yes051 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:12yes041 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:31yes043 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:36yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:15no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:01no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:39yes1022 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:29yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:11yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:45no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:36yes063 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:22yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:54no048 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:14yes045 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:49yes035 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:25yes016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:07no04 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:56yes65 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:46yes2430 s
Negative framingPerplexity Sonarsonar2026-09-15 02:10yes188 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:19yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:49yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:45yes058 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:32yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:48no041 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:11yes057 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:38yes0103 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:34yes023 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Sales Hub
HubSpot (Free or Starter) read as HubSpot Sales Hub
HubSpot (Native) read as HubSpot Sales Hub
HubSpot (native workflows) read as HubSpot Sales Hub
HubSpot (native) read as HubSpot Sales Hub
HubSpot Native read as HubSpot Sales Hub
Salesforce read as Salesforce Lead Assignment Rules
Salesforce (Einstein) read as Salesforce Lead Assignment Rules
Salesforce (native Flows/Queues) read as Salesforce Lead Assignment Rules
Zoho read as Zoho CRM
Unresolved, counted raw
Astreaux
AutoMate
Calendly Routing
Constructlead
Default.com
EngageBay CRM
HubSpot native matching
LEAD LYNX
LeadByte
LeadConnect
LeadMove
LeadRocks
Leadflow
LeadsPedia
Market Leader
Monday.com Sales CRM
Networx
Orbit AI
ReachForce
Replicant
RoundRobin.io
Salesforce Active Assignment Rules
Salesforce Lead Management
Salesforce native matching
Salesforce-native tools
Surface
iSpeedToLead/DealSpeed
Discontinued, still offered
No shut-down product was recommended here.
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