Methodology

The index records what AI models say when a buyer asks them which go-to-market product to use. It is not a review site and it collects no user ratings. G2 measures what buyers say after they have bought something. This measures what buyers are told before they buy.

The public index runs on the standard tier: fourteen models from twelve labs, each lab's low-cost model, and two from Meta and OpenAI. The expanded tier, seven flagship models, runs on one category every month for that category's subscribers, and is never merged into the public standing.

Every edition asks the same questions: six per category and segment, put to the same models with web search turned on. Each question gets a fresh session, so nothing a model said earlier carries into the next answer. A judge model then reads every answer and labels every product it names. Those labels are the permanent record, and every number on this site is calculated from them.

There are 112 categories, covering all six go-to-market functions. They were chosen because buyers search for them and because the vendor landscape is genuinely contested. Two of them overlap with the publisher's own product, and those fall under the conflict policy below. One category is there to test the method. The index ranks the tools that track AI visibility, which puts it inside the same measurement it runs on everyone else.

The taxonomy is the index's own. To keep it legible to vendors and buyers, each category is cross-referenced to where it sits in the MartechMap, the marketing technology landscape by chiefmartec and MartechTribe, in G2's category tree, and in current analyst evaluations. Those taxonomies belong to their publishers and are cited by name, not reproduced. Analyst references were checked against the publisher on 2026-09-08 and 2026-10-05.

Each category is asked six ways, on behalf of each buyer segment. Two of the six ask the same thing in different words, which is how the index measures whether an answer depends on the wording rather than on the question. Another asks what to avoid, because a warning carries as much commercial weight as a recommendation and almost nothing else tracks them. Every prompt is published word for word.

Every question is asked three times, on behalf of a small B2B company, a mid-market B2B company and an enterprise B2B company; the scale prompt puts them at 30, 500 and 5,000 people. A standing is always a standing within one segment. The mid-market segment is the site's main view and the others sit beside it on every category page; nothing is pooled across them.

Four things define the buyer: company size, industry, how the question is framed, and who answers it. The public index covers three company sizes, any B2B company as the industry, six framings, and fourteen models. Other cuts run only for subscribers, as expanded runs on one category, and never enter the public standing.

Settings: temperature provider default, max output 4,000 tokens, no system prompt, fresh session per prompt, Anthropic search capped at 5 uses per answer.

The scale prompt names the buyer's size: a 30-person company for small business, a 500-person company for mid-market and a 5,000-person company for enterprise, the last with SSO, SOC 2 and procurement review requirements. G2 cuts its segment grids at 50 employees and at 1,000; each buyer here sits inside the matching G2 band, so a standing can be read against a G2 segment grid without translation.

The set is the generally available models a buyer meets as a default in an assistant, with search on: the models an answer comes from when someone asks without choosing. It covers labs rather than going deep on any one of them, one or more models per lab. Every call records the version string exactly as the lab returned it. If that string changes, it becomes a new row and the noise floor is measured again for that model, because a new version can move the answers on its own.

The set is a roster with a rule, not a fixed list. A model joins when it is generally available, is a default or entry choice in its lab's own assistant or API, and answers and searches on a smoke run; it joins at an edition boundary and stays for at least three editions. It leaves when the lab retires it or replaces it as a default. A new model always gets its own key, so a key never changes what it names, and every edition's page lists the models it asked and who joined or left.

Movement between editions is read over the models both editions asked. A share is first choices over every model asked, so a model joining or leaving would move every share on its own; comparing the shared set keeps a change in the tables a change in the answers. A model that joined is in the edition's standing from its first edition and in the comparison from its second.

The expanded tier, run on one category every month for its subscribers: Claude Opus 5, Claude Opus 4.8, GPT-6 Astra, GPT-5.6 Sol, Gemini 3.1 Pro, Perplexity Sonar Pro, Muse Spark 1.3, Grok 4.7, Claude Opus 5.5, GPT-6 Sol, Muse Spark 1.3 Contributor.

A product counts only if the answer treats it as a candidate in the category that was asked about. A warehouse named as a data source inside a CDP answer is not a CDP candidate. When an answer recommends a whole stack, only the product doing the category's job is the first choice. The rest are alternatives.

Category names, methodologies, analyst firms and people are never counted. Neither is anything that appears only inside a cited link.

A claude-opus-5 judge reads each answer alongside the prompt and the category, and returns one record per product named. Each record carries the name exactly as the model wrote it, a label, where it appeared in the answer, and a quote of the evidence. It runs with reasoning effort set to low and a fixed output schema, so the same answer text produces the same labels every time.

Published weights

Second-judge checks

The judge is one model, and it is Anthropic's. To put a number on that, a sample of an edition's answers is read again by other models under the same rubric and output schema, and each reading is compared with the stored labels. Same first choices is the share of answers where a reader names exactly the same first choice or choices, the line the published share is computed from; same labels is agreement over the products both readers named. The judge reading the answers again sets the ceiling. Every check is in reports/judge-checks.json and reproducible with scripts/judge_check.py.

September 22, 2026, 480 answers from the September 2026 Edition, 40 per model, re-read under the same rubric and schema. Reference: the stored labels from Claude Opus 5.

Opus 5.5 on its release day, 22 September 2026: the judge candidate at 40% less to run

September 16, 2026, 480 answers from the September 2026 Edition, 40 per model, re-read under the same rubric and schema. Reference: the stored labels from Claude Opus 5.

The first check on the standard tier: forty answers per model over the twelve models of the September 2026 Edition, read again by the judge and by two readers from other labs.

September 14, 2026, 240 answers from the September 2026 Edition, flagship answers, 40 per model, re-read under the same rubric and schema. Reference: the stored labels from Claude Opus 5.

Recorded from docs/reset-2026-10.md. All three readers agreed on which products were named and on positive against negative; the cheaper models moved the line between first choice and alternative, which is the line the share is computed from. The judge stays Opus 5, and its own 7% first-choice flip on a repeat pass is part of the published noise floor.

The 39 categories added in October 2026 from the categories G2 lists that the index did not (see the change log) are read by a second judge: ai-indexes-judge-qwen3-14b, an open-weight model (Qwen3 14B) fine-tuned on this judge's own labels, served at temperature 0 under the same rubric and schema. Before it read them it was measured against this judge on twelve of the new categories, 3,017 answers in categories it had not been trained on: the same first choice in 89.6% of answers, label agreement kappa 0.856, and the same leader in all twelve categories with first-choice shares within 1.6 points. A category keeps the judge it was first read by, so its series is never mixed.

paraphrase stability

Per model, the share of categories where the first-choice set on the direct prompt equals the set on the paraphrase.

first-choice share

Per category and product, first-choice labels across the direct, paraphrase, budget and scale prompts and all models, divided by all first-choice labels in the category. The comparative and negative prompts are excluded because neither asks the buying question: one asks how the options differ and the other what to avoid. Models do still name a first choice in them, and those labels are published in the raw record; they are not counted here.

consensus

All fourteen models made the same product their first choice on the direct prompt, each naming exactly one. It is measured on that prompt alone, so it is a narrower test than first-choice share, and a category can be consensus while its published share sits well under 100%: the paraphrase, budget and scale prompts spread the picks.

eligibility

A verdict is called only when at least three products have 10 labels or more in the category. Below that the field has no shape, and the category is published with its standing and marked too few to call. The count is of products measured, not of first choices: one product sweeping a field of measured rivals is a consensus, not a thin category.

contested

No product holds more than 40% of first choices. The top share is always published next to the label because a category just above the line is not meaningfully different from one just below it.

negative rate

Per category and product, soft plus hard negative labels divided by all labels. Separates sentiment from salience.

quadrants

Products with at least 10 labels in a category placed by first-choice share and negative rate. Leader at 30% share or more, criticized at 25% negative or more: endorsed leader, criticized default, criticized challenger, accepted challenger. This 30% is the quadrant cutoff and is not the clear-leader verdict, which needs more than 40%, so a category can be contested while its top product sits in an endorsed leader quadrant.

lab treatment

For a lab with products in the category set, how its own model labels those products against how every other model labels the same products, as mean label weight. Only measurable with that control group; a lone self-preference count is not published.

discontinued

A positive label on a product the catalog marks discontinued. A retrieval failure worth naming.

first-choice flip rate

Per model, the share of (model, prompt) pairs whose first-choice set differs between an edition run and its calibration repeat. The stability finding.

share floor

The 90th percentile of how far a category leader's first-choice share moved between an edition run and its calibration repeat. A change between editions smaller than this is within noise; a leader change is movement only when the new leader clears the old one by more than it.

Product names are resolved through a versioned vendor table (v2026-10-05.2: 6,834 vendors with aliases, 488 bare names with category-scoped readings, 55 exclusions). Matching is case-insensitive and strips a trailing parenthetical. Resolution order for a raw name in a category:

1. category alias
2. exclusion (general, or scoped to the asked category)
3. global alias or canonical name, then the parent's category reading if the name is a bare parent
4. trailing tier words removed, then the first three steps again
5. every parenthetical removed, then the same steps
6. trailing edition or version number removed, then the same steps
7. split on separators with every part resolving
8. a combined answer whose parts do not all resolve: its first part, once, when that part resolves
9. unresolved

A bare vendor name resolves to that vendor's product for the asked category when it has exactly one (Salesforce in customer support is Service Cloud). Where the vendor has no product in the asked category, the name stays unresolved and is listed in the report. This is a directional assumption: a model writing a bare vendor name may mean the platform generally rather than the in-category product. The report lists every category-scoped resolution so the assumption is visible and reversible. A combined answer produces one label per product with the same label and evidence when every part resolves. When not every part resolves, it counts once, for its first part if that part resolves (combined_first); otherwise the name stays unresolved.

Adding a vendor can change how historical raw names resolve (a bare Salesforce in attribution stays unresolved only until a Salesforce attribution product exists). The catalog therefore follows the same discipline as the aliases: every change bumps the version and regenerates the series.

Excluded by rule. Google Ads (in Attribution & MMM only), Meta Ads Manager (in Attribution & MMM only), LinkedIn Ads (in Attribution & MMM only), TikTok (in Attribution & MMM only), Amazon (in Attribution & MMM only) and Native Google, Meta, TikTok and Amazon attribution: ad platform self-reported attribution, not a vendor in the category. Meta Conversion Lift and Google geo experiments/Ads lift studies: ad platform lift study, not a vendor in the category. Excel, Google Sheets, Google Sheets or Excel, Excel / Google Sheets, Word, Apple Pages, Google Docs and Excel/Google Sheets: general-purpose tool, not a vendor in the category. CRM-native, CRM’s native tools, Your CRM’s native forecast, Your CRM’s native automation, Native Salesforce or HubSpot forecasting, Native HubSpot/Salesforce attribution, Native HubSpot/Salesforce automation, Salesforce/HubSpot dedupe, Zendesk / HubSpot community features and Oracle or Microsoft-native options: the buyer's existing CRM, not a vendor. Oracle / SAP / IBM: enterprise suites named together, no product. Existing stack + LinkedIn account targeting and Native platforms + reporting connector: the buyer's existing stack, not a vendor. Native ad managers — Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager: five ad platforms named together, no product. Zapier-based DIY routing: a do-it-yourself pattern, not a vendor. Gumroad / ClickBank-style platforms, CanIQ/CommissionLY-type tools, BeenVerified-type products, Attentive-style platforms, Amazon-style, Unknown “unlimited-data” resellers and Basic WooCommerce / WordPress Referral Plugins: a class of product, not a vendor. Business.com, Dupple, F6S, FitGap, Gitnux, Influencer Marketing Hub, The CMO, The Digital Project Manager, WifiTalents, World Metrics, WorldMetrics, World Metrics Identity Resolution Software, Zipdo, Apollotechnical, ToolRadar, Fit Small Business and zipdo.co: a publisher of software roundups and rankings, cited as a source and named as if it were a product; it sells nothing it ranks.

When a product is renamed, folded into another or split, the vendor table takes a new version and every edition is re-read under the current table at the next build; the archive keeps each edition's pages as re-scored, and the change log names the first edition scored under each version. Nothing is phased in and no figure carries over from an earlier reading.

Before the index claims any trend, it asks the same questions twice. A fixed sample of categories is repeated within a week with nothing changed: the same prompts, the same model versions, the same settings. The sample is the fourteen marketing categories from the first edition plus six drawn from the other functions, picked to sit on both sides of the contested line.

Nothing happens between the two runs, so anything that differs between them is noise rather than movement. That difference is what sets the bar below which the index reports no change at all.

Two numbers come out of the repeat. The first is the flip rate: for each model, the share of questions where its top pick changed between the two runs. Models differ here, and the difference is itself a finding. If a model changes its mind as often on an identical question as it does on a reworded one, then rewording is not what moved it. Its stability number is a floor rather than a measurement, and it is marked as one wherever it appears.

The second is the share floor, which is the bar a change has to clear before the index calls it a change. It is measured in the same unit as the changes themselves: for each category in the sample, how far the leader's share of first choices moved between the two runs. The floor sits at the 90th percentile of those moves, so nine times in ten a repeat moves a leader less than this. From the second edition on, a product's change in share counts as movement only if it is bigger than the floor. A new leader is reported only if it clears the old one by more than the floor too.

The repeat behind this edition's floor, model by model and category by category, is on <a href="research-repeat-measurement.html">the research page</a>.

Measured for the October 2026 Edition on October 4, 2026: pooled first-choice flip rate 67%. Share floor 11 points: across 60 readings (20 categories at three buyer sizes) run twice, the leader's share moved by a median of 4 points and by 11 points at the 90th percentile; the leader itself changed in 14 of 60.

The models the index measures read the web when they answer, and the index is on the web. In this edition 831 of 28,224 answers (2.9%) cited a page of this index, 987 citations in all. The index publishes these pages for people to read and does not stop a model reading them. What it does is measure the reading and say so, here and on every category page.

Does reading the page tilt the answer? Among answers with a first choice in a category and segment that September 2026 also had, the first choice was September 2026's leader in 50% of the 625 answers that cited this index's page for the category and in 45% of the 12,221 that did not. Measured within each model, so a model's own habit of agreeing with leaders is not read as the page's doing, the gap is +3.2 points over 608 citing answers. The named set tells the same story: 47% of the products named in citing answers were in September 2026's top ten for the segment, against 50% in the rest. Applied to the 2.9% of answers that cite the index, that gap is worth about 0.1 points of a leader's share, against a noise floor of 11 points. The index reports this gap every edition and will say so plainly if it grows past the floor.

Every prompt and every full answer is stored word for word, with its timestamp, the model version string as returned, whether the model used search, the source links it showed, latency, and token counts. Cited sources show what a model retrieved at the time. They say nothing about what it was trained on. A source list is the citations a model returns with its answer, or the search results it consulted; models asked through a gateway carry one only where the search ran in the collector rather than in the gateway, so an edition says how many of its answers have one.

The judge's raw labels are the permanent record: one per product named, carrying the name exactly as the model wrote it and a quote of the evidence.

An edition is 28,224 model calls. 92% of answers invoked search; median latency 17 seconds. Input, output and thinking tokens are published per answer, so anyone can price a run at the list prices of the day.

Editions publish monthly, on the same date each month. That matches the pace of the two things that move the answers: model version updates, and changes in what the models retrieve when they search. A special edition follows any major frontier release within days of it, published as a comparison against the prior generation. Written analysis comes quarterly, and only once enough editions have accumulated to say something with substance.

Every edition is archived permanently at its own stable address. If the project ends, the final edition is marked final on the site.

The index is also a customer. The services it runs on are listed on the privacy page, and three of them are products that a model named in the categories they belong to: Neon (named in Warehouse & ETL), Lemon Squeezy (ranked in Billing), Plausible (named in Customer intel and Audience insights). Being paid by the index buys a vendor nothing in it. Those labels came from the same prompts, the same models and the same judge as every other label, and they are published unmodified. A supplier gets no tag, no preview and no say. It is written down here because a reader who worked it out alone would be right to ask why it was not.

The publisher is a cofounder of Gane.ai, which is building an operating system for B2B go-to-market. Its product overlaps with two categories: marketing automation and campaign management, and email marketing. Both are in the index rather than excluded, and this policy is the disclosure. It appears here and on Gane.ai's own product page, nowhere else. The category and product pages carry no tag, because the data in those two categories is collected, scored and published exactly like every other category.

If a model names Gane.ai, that label is published like any other. If no model names it, that absence is published too. The quotes on every page, and the raw record on request, let a reader check either one.

The judge is a Claude model, made by Anthropic, and that is disclosed on every page it appears on. Anthropic is also one of the six labs measured here.

Instrument changes: the vendor table, the judge rubric, the model set. Each entry names the first edition scored under it.

The terms on which the pages and the record are used are on the Terms of Use page.

Known weaknesses

• Source capture shows what a model retrieved while answering. It says nothing about what the model was trained on.
• The category taxonomy is a judgment call and vendors will dispute their placement.
• The addressable set is the index's own judgment about what belongs in a go-to-market stack. Choosing 112 of them is a judgment call, not a complete map of the landscape. The Data page shows the reasoning and what is deliberately out of scope.
• Reading a bare vendor name as that vendor's product in the category assumes something the model did not actually write. Every reading of that kind is listed on the category page, so the assumption is visible and can be reversed.
• Whether a lab favors its own products can only be measured when that lab has products in the categories being scored. In this edition only Google does. Nothing is claimed about Anthropic or OpenAI either way.
• The publisher is a cofounder of Gane.ai, whose product overlaps with two of the covered categories. Both are in the index with a disclosure rather than left out, and a reader may reasonably weigh that.