Index › GTM data and infrastructure › September 2026 Edition

Consent and privacy management

Asked as “consent management platform”, and as “cookie consent and privacy compliance tool”, on behalf of a mid-market B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Enzuzo

Contested

25% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

CookieYes48%Clear leaderStanding →Mid-market

Enzuzo25%ContestedThis page Enterprise

OneTrust55%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Enzuzo0%34accepted challenger

Osano14%42accepted challenger

CookieYes11%38accepted challenger

Cookiebot26%43criticized challenger

iubenda9%23accepted challenger

Termly22%18accepted challenger

Usercentrics17%36accepted challenger

Complianz0%13accepted challenger

consentmanager7%15accepted challenger

CookieScript8%12accepted challenger

OneTrust64%47criticized challenger

Show the four products at 0%, ordered by negative rate

Didomi38%24criticized challenger

TrustArc37%19criticized challenger

Ketch9%23accepted challenger

Secure Privacy0%11accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Enzuzo vs Osano Enzuzo vs CookieYes Osano vs CookieYes

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Enzuzo25%

Osano19%

CookieYes17%

Cookiebot10%

iubenda6%

Termly6%

Usercentrics4%

Complianz4%

consentmanager2%

CookieScript2%

OneTrust2%

Ketch0%

Secure Privacy0%

Didomi0%

TrustArc0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

OneTrust

64%

30 of 47 labels negative · 9 of 12 models · 11 hard negative

“What to Avoid at Your Size - **OneTrust** — Minimum contract now **$10,000+/year**. Overkill for most mid-sized B2B companies” DeepSeek V4 Flash, paraphrase prompt

Cookiebot

26%

11 of 43 labels negative · 7 of 12 models · 5 hard negative

“a German administrative court (Wiesbaden) ruled that a university could not use **Cookiebot** (a Danish CMP) because Cookiebot served its banners using Akamai” Gemini 3.5 Flash, negative prompt

TrustArc

37%

7 of 19 labels negative · 6 of 12 models · 5 hard negative

“High cost: Median contracts around $15,000/year... Slow feature development... Steep learning curve” Kimi K2, negative prompt

Didomi

38%

9 of 24 labels negative · 6 of 12 models · 4 hard negative

“Avoid for Mid-Market B2B ... Didomi ... lacks the simplicity mid-sized B2B needs” Mistral Small, paraphrase prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 192 links across 70 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

osano.com

vendor site · Osano10 answers · 12 citations · 3 models

secureprivacy.ai

vendor site · Secure Privacy9 answers · 11 citations · 2 models

usercentrics.com

vendor site · Usercentrics8 answers · 10 citations · 2 models

enzuzo.com

vendor site · Enzuzo7 answers · 14 citations · 2 models

consently.net

vendor site · Consently7 answers · 11 citations · 2 models

iubenda.com

vendor site · iubenda6 answers · 9 citations · 3 models

comparitech.com

6 answers · 8 citations · 2 models

expertinsights.com

6 answers · 7 citations · 2 models

ketch.com

vendor site · Ketch6 answers · 6 citations · 2 models

cookieyes.com

vendor site · CookieYes5 answers · 6 citations · 1 model

ethyca.com

vendor site · Ethyca5 answers · 5 citations · 2 models

learn.g2.com

5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

enzuzo.com/blog/best-consent-management-platforms

7 answers · 2 models

osano.com/comparison/consent-management-platform

7 answers · 2 models

usercentrics.com/knowledge-hub/consent-management-platforms

7 answers · 2 models

comparitech.com/data-privacy-management/best-consent-management-platforms

6 answers · 2 models

expertinsights.com/compliance/the-top-consent-management-solutions

6 answers · 2 models

ketch.com/blog/posts/consent-management-platforms

6 answers · 2 models

secureprivacy.ai/blog/best-cmp-2026

6 answers · 2 models

ethyca.com/news/top-consent-management-platforms-for-compliance

5 answers · 2 models

learn.g2.com/best-consent-management-platforms

5 answers · 2 models

consently.net/blog/best-consent-management-platform

4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best consent management platform for a mid-market B2B company?”Paraphrase“Which cookie consent and privacy compliance tool would you recommend to a mid-sized B2B company?”Comparative“What are the top consent management platforms and how do they differ?”Budget-constrained“What is the best consent management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a consent management platform. What should we look at?”Negative“Which consent management platforms should I avoid or be cautious about?”

Claude Haiku 4.5no first choiceiubendaChanged

Four alternatives

Cookiebot, Enzuzo, OneTrust, Termly

no first choiceCookieYes

Four alternatives

Cookiebot, TermsFeed, consentmanager, iubenda

no first choicenothing named

GPT-5.4 miniOsano

One alternative

TrustArc

against: OneTrustiubendaChanged

Two alternatives

CookieYes, Termly

against: OneTrust, OsanoOneTrust, TrustArc

Four alternatives

Cookiebot, Didomi, Osano, Transcend

Complianz, Termly

One alternative

Cookiebot

against: Osanono first choicenothing named

Gemini 3.5 FlashOsano

Two alternatives

Ketch, Usercentrics

against: OneTrust, TrustArcOsanoHeld

Four alternatives

Didomi, Enzuzo, Ketch, Usercentrics

against: CookieYes, OneTrust, Termlyno first choice

Seven alternatives

CookieYes, Didomi, Enzuzo, Ketch, OneTrust, Osano, Usercentrics

CookieYes, Silktide Consent Manager

Four alternatives

Complianz, Enzuzo, Klaro!, iubenda

against: CookiebotOsano

Three alternatives

Cookiebot, Ketch, Usercentrics

against: OneTrustagainst: Cookiebot, OneTrust

Perplexity SonarEnzuzo

Four alternatives

Cookiebot, OneTrust, Osano, Usercentrics

EnzuzoHeld

Three alternatives

CookieYes, Cookiebot, Osano

OneTrust

Ten alternatives

CookieScript, CookieYes, Cookiebot, Didomi, Ketch, Osano, TrustArc, Usercentrics, consentmanager, iubenda

CookieYes, Cookiebot

Two alternatives

Complianz, InMobi Choice

no first choiceagainst: Axeptio, Consently, CookieYes

Grok 4.1 FastEnzuzo

Four alternatives

CookieYes, Osano, Secure Privacy, Usercentrics

against: AdOpt, CookieScript, Didomi, OneTrust, TrustArcCookiebotChanged

Three alternatives

Enzuzo, Osano, Usercentrics

against: OneTrust, iubendaCookiebot, OneTrust

Four alternatives

CookieYes, Didomi, Ketch, Usercentrics

against: OsanoCookieYes

Six alternatives

Complianz, Consentmo, CookieScript, Cookiebot, Enzuzo, Osano

against: OneTrustOneTrust

Five alternatives

Cookiebot, Didomi, Ketch, Osano, Usercentrics

against: Cookiebot, OneTrust, Usercentrics

Mistral SmallEnzuzo

Four alternatives

Ketch, Osano, Termly, Usercentrics

EnzuzoHeld

One alternative

Usercentrics

against: Cookiebot, Didomi, OneTrustOneTrust, Usercentrics

Seven alternatives

CookieYes, Cookiebot, Didomi, Enzuzo, Osano, Secure Privacy, iubenda

CookieYes, Termly

Two alternatives

Enzuzo, Silktide Consent Manager

no first choiceagainst: Cookiebot, Didomi, Ketch, OneTrust, Osano, Usercentrics, iubenda

DeepSeek V4 FlashOsano

One alternative

Enzuzo

against: CookieYes, Cookiebot, OneTrust, TermlyEnzuzoChanged

Three alternatives

Cookiebot, Ketch, Osano

against: CookieYes, OneTrust, TermlyOneTrust

Ten alternatives

Consentmo, Cookiebot, Didomi, Osano, Sourcepoint, Termly, TrustArc, Usercentrics, consentmanager, iubenda

against: KetchCookieYes

Two alternatives

Complianz, Termly

against: Didomi, OneTrust, TrustArcEnzuzo, Osanoagainst: Didomi, OneTrustagainst: Cookiebot, Didomi, Google Funding Choices, OneTrust, Osano, Quantcast, Sourcepoint, TrustArc

Llama 4 MaverickOsano

One alternative

Enzuzo

CookieYesChanged

Two alternatives

Cookiebot CMP, Usercentrics

no first choiceconsentmanager

Three alternatives

Complianz, CookieScript, Termly

no first choicenothing named

Qwen 3.7 FlashOsano

Two alternatives

Secure Privacy, Usercentrics

against: OneTrustiubendaChanged

Two alternatives

Cookiebot, Usercentrics

against: OneTrustno first choiceCookieYes

One alternative

iubenda

against: Didomi, OneTrust, Termlyno first choiceagainst: Generic/Freemium "No-Name" Scripts, OneTrust, Usercentrics, consentmanager

Kimi K2Enzuzo, Osano

Four alternatives

CookieYes, Cookiebot, Usercentrics CMP, iubenda

against: OneTrustUsercentricsChanged

Two alternatives

CookieYes, Osano

against: OneTrustKetch

Eight alternatives

Cookiebot, Didomi, Enzuzo, OneTrust, Osano, TrustArc, Usercentrics, iubenda

Termly

Four alternatives

Complianz, CookieScript, CookieYes, consentmanager

no first choice

Five alternatives

Didomi, Enzuzo, Ketch, Osano, Usercentrics

against: OneTrustagainst: Cookiebot, Didomi, OneTrust, TrustArc, Usercentrics

GLM 4.7 FlashXEnzuzo, Usercentrics

Two alternatives

CookieYes, Osano

against: OneTrustEnzuzoChanged

One alternative

Cookiebot

no first choiceCookiebot, Enzuzo

Three alternatives

AdOpt, CookieYes, Termly

against: Didomi, OneTrust, Osano, Usercentricsno first choiceagainst: Cookiebot, OneTrust, TrustArc, Usercentrics

MiniMax M2.5Cookiebot, Enzuzo

Two alternatives

OneTrust, TrustArc

CookiebotChanged

Three alternatives

CookieYes, Osano, Usercentrics

against: OneTrustno first choice

Eleven alternatives

Complianz, CookieYes, Cookiebot, Didomi, Enzuzo, OneTrust, Osano, Termly, TrustArc, Usercentrics, iubenda

Complianz, CookieScript

Two alternatives

CookieYes, Termly

no first choiceagainst: Cookiebot, OneTrust, TrustArc

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:43	no	0	5 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:40	yes	2	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:47	yes	11	23 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 04:53	yes	20	4 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:02	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:37	yes	0	11 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:32	yes	0	23 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:43	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:41	yes	0	32 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:56	yes	0	62 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:30	yes	0	39 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:00	yes	0	14 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:41	yes	14	10 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:29	yes	4	4 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:14	yes	11	23 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 03:43	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:37	yes	0	9 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:15	yes	0	6 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:30	yes	0	32 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:07	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:38	no	0	27 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:25	yes	0	40 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:37	yes	0	41 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:15	yes	0	22 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:12	yes	6	8 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:42	yes	6	6 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:28	yes	18	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 03:15	yes	20	9 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:17	yes	0	10 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:21	yes	0	10 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:20	yes	0	60 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:35	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:18	yes	0	44 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:11	yes	0	46 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:01	yes	0	31 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:04	yes	0	22 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:14	yes	9	7 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:13	no	0	3 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:47	yes	16	23 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 03:21	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:35	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:10	yes	0	7 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:26	yes	0	18 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:22	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:19	yes	0	30 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:45	yes	0	31 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:26	yes	0	56 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:21	yes	0	19 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 05:02	yes	18	12 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:38	no	0	7 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:59	yes	12	26 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 01:08	yes	18	10 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:57	yes	0	9 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:20	no	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:14	yes	0	22 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:26	yes	0	5 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:57	no	0	39 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:48	yes	0	37 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:45	yes	0	101 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:38	yes	0	13 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:37	yes	15	8 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:04	no	0	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 05:07	yes	25	27 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 03:34	yes	20	9 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 22:51	yes	0	9 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:17	yes	0	10 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:37	yes	0	56 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:47	yes	0	1 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:59	yes	0	33 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:03	yes	0	54 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:14	yes	0	47 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:11	yes	0	26 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

ConsentPixel

Generic/Freemium "No-Name" Scripts

Google Consent Mode

Google Funding Choices

InMobi Choice

Osano Open Source Library

Usercentrics CMP

Discontinued, still offered

No shut-down product was recommended here.

Consent and privacy management

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in gtm data and infrastructure