GTM AI Index
Index GTM data and infrastructure September 2026 Edition

Customer intelligence and data science

Asked as “customer analytics and intelligence platform”, and as “customer journey analytics tool”, on behalf of a mid-market B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
16% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Google Analytics 416%29%31criticized challenger
02Segment10%32%22criticized challenger
03Amplitude6%16%38accepted challenger
04PostHog6%0%16accepted challenger
05Mixpanel4%19%43accepted challenger
06Hightouch2%14%14accepted challenger
07Fullstory2%21%14accepted challenger
08mParticle2%40%10criticized challenger
Show the six products at 0%, ordered by negative rate
14Heap0%33%15criticized challenger
13Tealium0%23%13accepted challenger
10Hotjar0%21%19accepted challenger
11Contentsquare0%8%12accepted challenger
12Qualtrics0%8%12accepted challenger
09Pendo0%0%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Analytics 416%
02Segment10%
03Amplitude6%
04PostHog6%
05Mixpanel4%
06Hightouch2%
07Fullstory2%
08mParticle2%
09Pendo0%
10Hotjar0%
11Contentsquare0%
12Qualtrics0%
13Tealium0%
14Heap0%

02What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Mixpanel
19%
8 of 43 labels negative · 8 of 12 models · 4 hard negative
“🔴 Mixpanel (HIGH RISK) - November 2025 security breach... Still operating but has lost trust among major enterprise customers” GLM 4.7 FlashX, negative prompt
Google Analytics 4
29%
9 of 31 labels negative · 7 of 12 models · 4 hard negative
“Multiple EU countries (France, Austria) have ruled it violates GDPR due to US data transfers” Kimi K2, negative prompt
Heap
33%
5 of 15 labels negative · 5 of 12 models · 2 hard negative
“Who should avoid them: Teams that don't have a product manager or analyst willing to spend hours defining, cleaning, and filtering the captured data.” Gemini 3.5 Flash, negative prompt
Segment
32%
7 of 22 labels negative · 5 of 12 models · 2 hard negative
“Cost escalates quickly with MTU-based pricing; Identity resolution inconsistencies reported” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 187 links across 93 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Zendesk6 answers · 8 citations · 2 models
vendor site · Cometly6 answers · 7 citations · 2 models
vendor site · Userpilot6 answers · 6 citations · 2 models
vendor site · Gartner5 answers · 7 citations · 2 models
vendor site · Mixpanel5 answers · 5 citations · 3 models
4 answers · 6 citations · 2 models
vendor site · Amplitude4 answers · 5 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · Contentsquare4 answers · 4 citations · 2 models
vendor site · Improvado3 answers · 7 citations · 2 models
3 answers · 5 citations · 2 models
3 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer analytics and intelligence platform for a mid-market B2B company?”Paraphrase“Which customer journey analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top customer analytics platforms and how do they differ?”Budget-constrained“What is the best customer analytics and intelligence platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer analytics and intelligence platform. What should we look at?”Negative“Which customer analytics platforms should I avoid or be cautious about?”
Claude Haiku 4.5Gainsight
Two alternativesCrunchbase, Demandbase
against: HubSpot Service Hub
HubSpot Marketing HubChanged
Three alternativesDreamdata, Heap, Mixpanel
Fullstoryagainst: TableauGoogle Analytics 4, Zoho Analytics
Four alternativesCrazy Egg, Hotjar, Microsoft Power BI, Woopra
no first choiceagainst: Observe.AI
GPT-5.4 miniMicrosoft Dynamics 365 Customer Insights
Three alternatives6sense, Adobe Real-Time CDP, Salesforce CRM Analytics
AmplitudeChanged
Six alternativesAdobe Customer Journey Analytics, CSG, CallMiner, Medallia, Mixpanel, Woopra
Amplitude, Mixpanel
Three alternativesContentsquare, Fullstory, Heap
against: Google Analytics 4
Microsoft Power BI
Four alternativesGoogle Analytics 4, HubSpot Marketing Hub, Looker Studio, Small Business Analytics
against: Salesforce Analytics Cloud, Tealium
no first choicenothing named
Gemini 3.5 FlashChurnZero
Eight alternatives6sense, Hightouch, HockeyStack, HubSpot Breeze Intelligence, Mixpanel, Oliv, PostHog, Vitally
against: Amplitude, Gainsight
HockeyStackChanged
Three alternativesDreamdata, Factors.ai, HubSpot
against: Adobe Marketo Measure, Salesforce Data Cloud
no first choice
Eight alternativesAmperity, Amplitude, Chattermill, Contentsquare, Fullstory, Google Analytics 4, Mixpanel, Segment
against: Adobe Analytics
PostHog
Three alternativesGoogle Analytics 4, Microsoft Clarity, Mixpanel
against: Amplitude, Hotjar
no first choiceagainst: Segment, mParticleagainst: Amplitude, Contentsquare, Google Analytics 4, Heap, Mixpanel, Segment, Tableau, Tealium
Perplexity SonarSegment
Five alternativesChurnZero, Contentsquare, Hightouch, Outreach, Tealium
Adobe Customer Journey AnalyticsChanged
Four alternativesCometly, Fullstory, HubSpot Marketing Hub, Woopra
no first choiceGoogle Analytics 4
Six alternativesFeaturebase, Matomo, Mixpanel, Plausible, PostHog, Quo
no first choiceagainst: Adobe Real-Time CDP, Heap, Hightouch, Klaviyo, Microsoft Clarity, Segment, Supermetrics
Grok 4.1 FastSegment
Two alternativesHightouch, ZoomInfo
HubSpot Marketing HubChanged
Four alternativesAmplitude, Dreamdata, LeadJourney, Mixpanel
Mixpanel
Eight alternativesAdobe Real-Time CDP, Amplitude, Contentsquare, Heap, Medallia, Pendo, Qualtrics, Salesforce Data Cloud
against: Google Analytics 4
Google Analytics 4, HubSpot CRM, Microsoft Clarity
Five alternativesAmplitude, Hotjar, Mixpanel, PostHog, Woopra
no first choiceagainst: Adobe Real-Time CDP, Amplitude, Google Analytics 4, Mixpanel, Optimove, Salesforce Data Cloud, Segment, Snowflake, Treasure Data, mParticle
Mistral SmallHightouch, Segment
Two alternativesPlanhat, Tealium
HubSpot Marketing Hub, MixpanelChanged
Three alternativesAdobe Customer Journey Analytics, PostHog, TheyDo
Amplitude, Mixpanel
Nine alternativesFullstory, Google Analytics 4, Hotjar, InMoment, Pendo, Qualtrics, Tableau, UXCam, WaitWell
Google Analytics 4
Four alternativesAmplitude, Hotjar, HubSpot CRM, Mixpanel
no first choiceagainst: Clicky, Google Analytics 4, Heap, Microsoft Clarity, Mixpanel
DeepSeek V4 FlashVitally
Three alternativesApollo.io, Planhat, Salesmotion
against: 6sense, Demandbase, Gainsight, ZoomInfo
Amplitude, DreamdataChanged
Three alternativesGainsight PX, Mixpanel, Pendo
against: Adobe CJA, Fullstory, Glassbox, Heap, Klaviyo, Quantum Metric, Salesforce Data Cloud Journeys
Amplitude
Nine alternativesContentsquare, Fullstory, Google Analytics 4, Heap, Mixpanel, Pendo, PostHog, Segment, mParticle
against: Adobe Analytics
Google Analytics 4, PostHog
Three alternativesMicrosoft Clarity, Mixpanel, Plausible
against: Hotjar
no first choiceagainst: ActionIQ, Adobe Analytics, Amperity, BlueConic, Fullstory, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Redpoint Global, Segment, Zeta Global, mParticle
Llama 4 Maverickno first choiceAdobe Customer Journey AnalyticsChangedUserpilot
Nine alternativesGoogle Analytics 4, Hotjar, InMoment, Mixpanel, Pendo, Qualtrics, Sprout Social, Tableau, UXCam
no first choiceno first choiceagainst: Glew, Google Analytics 4, Hightouch, Klaviyo, Mixpanel
Qwen 3.7 FlashGong, HubSpot, Mixpanel
Seven alternativesAmplitude, Clari Copilot, Gainsight, Hightouch, PostHog, Segment, Totango
Amplitude, FullstoryChanged
Four alternativesMixpanel, PostHog, RudderStack, Segment
Amplitude, Mixpanel
Seven alternativesGoogle Analytics 4, Hotjar, Pendo, Statsig, Tealium, Treasure Data, UXCam
PostHog
Three alternativesClicky, Google Analytics 4, Microsoft Clarity
against: Amplitude, Fullstory, Hotjar, Mixpanel
Lytics, Segment, mParticle
Six alternativesAmplitude, HubSpot Business Suite, Microsoft Fabric, Mixpanel, Salesforce Marketing Cloud, Tableau with Customer Insights
against: Brandwatch, Medallia, MonkeyLearn, Qualtrics CoreXM / XM Platform, SurveyMonkey
Kimi K2HubSpot Operations Hub + Breeze AI
Five alternatives6sense, Amplitude, Avoma, Clari Copilot, Mixpanel
against: Gong
DreamdataChanged
Four alternativesAdobe Marketo Measure, Factors.ai, HockeyStack, HubSpot Marketing Hub
against: Adobe Customer Journey Analytics, Google Analytics 4, Smaply, TheyDo
no first choice
Five alternativesAmplitude, Contentsquare, Fullstory, Mixpanel, Perspective AI
Google Analytics 4
Four alternativesHubSpot, Origami, Quo, Zendesk
no first choiceagainst: HubSpot, Medallia, Qualtrics, Segmentagainst: Adobe Analytics, Adobe Real-Time CDP, Amplitude, Anodot, Drift, GetFeedback Direct, Google Analytics 4, Heap, Metabase, Mixpanel, SAP Marketing Cloud, Salesforce Advertising Studio, Salesforce Quip, Segment, Tealium, Treasure Data, mParticle
GLM 4.7 FlashXBuildBetter, Segment
Three alternativesEnterpret, HubSpot Marketing Hub, Salesforce Data Cloud
HubSpot Marketing HubChanged
Three alternativesAmplitude, Cometly, Zendesk
no first choice
Six alternativesAmplitude, Mixpanel, Pendo, Qualtrics, Salesforce Data Cloud, Segment
Google Analytics 4
Three alternativesHotjar, Mixpanel, PostHog
no first choiceagainst: Mixpanel
MiniMax M2.5HyperOrbit, Planhat
Three alternativesChattermill, Thematic, Unwrap
Adobe Marketo Measure, HubSpot Marketing HubChanged
One alternativeAdobe Customer Journey Analytics
no first choiceGoogle Analytics 4
Three alternativesAmplitude, Hotjar, Mixpanel
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:07yes67 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:47yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:59yes1523 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:50yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:31yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:01yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:58yes017 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:39yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:21yes029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:04yes046 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:20yes014 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:42yes025 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:47yes77 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:03yes37 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:17yes1018 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:53yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:40yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:56yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:40yes023 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:02yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:13no033 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:13yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:06yes043 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:42yes013 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:25yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:15yes57 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:29yes2027 s
ComparativePerplexity Sonarsonar2026-09-15 00:55yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:15yes012 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:30yes06 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:47yes020 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:50yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59yes026 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:09yes019 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:57yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:44yes147 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:28yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:32yes1719 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:52yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:54yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:28yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:11yes021 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:50yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:10no035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:58yes022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:07yes024 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:40yes026 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:36no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:05no014 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:04yes1325 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:04yes2018 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:05yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:54yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:19yes064 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:38yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:20no036 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:43yes059 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:43yes072 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:13yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:33yes178 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:04no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:15yes1422 s
Negative framingPerplexity Sonarsonar2026-09-15 04:40yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:23yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:08yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:37yes036 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:29yes04 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:13yes063 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:54yes071 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:52yes028 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:10yes016 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Customer Journey Analytics
Unresolved, counted raw
Anodot
Audiense
CSG
Conveo
HubSpot Business Suite
HubSpot Operations Hub + Breeze AI
HyperOrbit
Microsoft Customer Data Platform
MonkeyLearn
Plivo CX
Qualtrics CoreXM / XM Platform
SaaSHero
Salesforce
Salesforce Advertising Studio
Salesforce CRM Analytics
Salesforce Quip
Small Business Analytics
Smaply
Tableau with Customer Insights
Discontinued, still offered
No shut-down product was recommended here.
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