| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing automation and campaign management | Marketing | 63% | 1 of 59 | 15% | 73 | endorsed leader | ▲+4Since September 2026: 57% → 61%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 38% | 1 of 115 | 5% | 39 | endorsed leader | ▼−2Since September 2026: 36% → 34%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 35% | 1 of 66 | 8% | 52 | endorsed leader | ▲+5Since September 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 9% | 3 of 135 | 0% | 8 | under 10 labels · led by HubSpot Content Hub at 33% | ▲+1Since September 2026: 9% → 11%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Account-based marketing platforms | Marketing | 8% | 3 of 71 | 5% | 38 | accepted challenger | ▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 7% | 4 of 124 | 20% | 20 | accepted challenger | ▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 6% | 8 of 142 | 20% | 5 | under 10 labels · led by Amplitude at 18% | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational marketing platforms | Marketing | 6% | 6 of 87 | 15% | 13 | accepted challenger | |
| Search and social advertising platforms | Marketing | 5% | 7 of 113 | 0% | 6 | under 10 labels · led by Google Ads at 13% | ▲+1Since September 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 4% | 7 of 157 | 0% | 3 | under 10 labels · led by HubSpot Breeze at 24% | |
| Audience and consumer insights platforms | Marketing | 4% | 8 of 155 | 0% | 5 | under 10 labels · led by SparkToro at 19% | |
| Marketing resource management | Marketing | 4% | 8 of 110 | 12% | 8 | under 10 labels · led by Wrike for Marketing at 24% | |
| Mobile apps | Marketing | 3% | 11 of 117 | 0% | 3 | under 10 labels · led by Customer.io at 17% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Web analytics | GTM data and infrastructure | 3% | 6 of 91 | 10% | 10 | accepted challenger | |
| Data management platforms | GTM data and infrastructure | 2% | 7 of 159 | 0% | 6 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 2% | 16 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Creative automation platforms | Marketing | 2% | 13 of 109 | 0% | 4 | under 10 labels · led by Bannerflow at 19% | |
| Market intelligence platforms | GTM data and infrastructure | 2% | 28 of 172 | 43% | 7 | under 10 labels · led by Apollo.io at 17% | |
| Attribution and marketing mix modeling | Marketing | 2% | 11 of 123 | 16% | 19 | accepted challenger | =heldSince September 2026: 1% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Landing pages and interactive content | Marketing | 2% | 13 of 69 | 0% | 4 | under 10 labels · led by Unbounce at 30% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Social media management | Marketing | 0% | 13 of 53 | 14% | 7 | under 10 labels · led by Sprout Social at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 27 of 111 | 0% | 6 | under 10 labels · led by Customer.io at 17% | |
| SEO and content optimization platforms | Marketing | 0% | 23 of 78 | 0% | 3 | under 10 labels · led by Semrush at 21% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI visibility and answer engine tracking tools | Marketing | 0% | 53 of 90 | 0% | 1 | under 10 labels · led by Otterly at 20% | newNew since September 2026: not ranked then, 0% now. |
| Lead routing and management | Sales | 0% | 39 of 111 | 0% | 1 | under 10 labels · led by LeadAngel at 26% | newNew since September 2026: not ranked then, 0% now. |
| Mobile marketing and push | Marketing | 0% | 40 of 80 | 0% | 1 | under 10 labels · led by OneSignal at 45% | newNew since September 2026: not ranked then, 0% now. |
| Session replay and heatmaps | GTM data and infrastructure | 0% | 41 of 56 | 0% | 1 | under 10 labels · led by Microsoft Clarity at 33% | |
| Workflow automation and iPaaS | GTM data and infrastructure | 0% | 33 of 67 | 0% | 1 | under 10 labels · led by Workato at 28% | newNew since September 2026: not ranked then, 0% now. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ABM | 11% | 4% | ▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 3 of 71 |
| Conversational mktg | 0% | 6% | newNew since September 2026: not ranked then, 6% now. | New this edition | Rank 6 of 87, unchanged |
| Channel marketing | 2% | 8% | ▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 4 of 124 |
| Email marketing | 27% | 32% | ▲+5Since September 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 1 of 66 |
| Marketing resource mgt | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 8 of 110, unchanged |
| Marketing automation | 57% | 61% | ▲+4Since September 2026: 57% → 61%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 59, unchanged |
| Web analytics | 0% | 4% | newNew since September 2026: not ranked then, 4% now. | New this edition | Rank 6 of 91, unchanged |
| Customer intel | 10% | 7% | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 8 of 142 |
| Proximity | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 55 → 16 of 130 |
| AI marketing agents | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 7 of 157, unchanged |
| Audience insights | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 8 of 155, unchanged |
| Creative automation | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 13 of 109, unchanged |
| SEO | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 23 of 78 |
| Ecommerce marketing | 36% | 34% | ▼−2Since September 2026: 36% → 34%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 115, unchanged |
| Landing pages | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 13 of 69 |
| Content marketing | 9% | 11% | ▲+1Since September 2026: 9% → 11%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 135 |
| Paid ads | 5% | 6% | ▲+1Since September 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 7 of 113 |
| DMP | 4% | 3% | =heldSince September 2026: 4% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 7 of 159 |
| Attribution & MMM | 1% | 2% | =heldSince September 2026: 1% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 11 of 123 |
| Mobile apps | 4% | 4% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 11 of 117 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 172, unchanged |
| Social media | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 13 of 53 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 111, unchanged |
| AI visibility | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 90, unchanged |
| Lead routing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 111, unchanged |
| Mobile & push | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 80, unchanged |
| Session replay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 56, unchanged |
| Automation & iPaaS | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 67, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 11 | 9 | 6 | 2 | 28 |
| GPT-5.4 mini | 10 | 8 | 2 | 0 | 20 |
| Gemini 3.5 Flash | 7 | 10 | 1 | 5 | 23 |
| Perplexity Sonar | 18 | 5 | 4 | 4 | 31 |
| Grok 4.1 Fast | 11 | 9 | 5 | 5 | 30 |
| Mistral Small | 6 | 11 | 4 | 1 | 22 |
| DeepSeek V4 Flash | 8 | 11 | 2 | 2 | 23 |
| Llama 4 Maverick | 2 | 6 | 6 | 1 | 15 |
| Qwen 3.7 Flash | 7 | 12 | 5 | 2 | 26 |
| Kimi K2 | 11 | 14 | 1 | 3 | 29 |
| GLM 4.7 FlashX | 7 | 14 | 2 | 3 | 26 |
| MiniMax M2.5 | 6 | 12 | 9 | 2 | 29 |
| GPT-6 Luna | 8 | 8 | 0 | 3 | 19 |
| Muse Glimmer 30B | 13 | 5 | 4 | 2 | 24 |
Verbatim evidence the judge attached to positive labels.
“If you're a B2B company with a complex sales cycle, HubSpot remains the most complete option — with caveats. ... Best for B2B Winner: HubSpot with significant cost caveats.” Muse Glimmer 30B · Email marketing · direct prompt · first choice
“HubSpot Marketing Hub is a common small-business pick because it centralizes marketing data and is highlighted by G2 as a leading small-business attribution option” GPT-5.4 mini · Attribution & MMM · budget prompt · first choice
“1. HubSpot Marketing Hub - Best for: Mid-market companies and enterprises... Strong integration with other HubSpot tools and a user-friendly interface” Mistral Small · Marketing automation · comparative prompt · first choice
“HubSpot Marketing Hub Professional — tight CRM integration, 4–6 week deployment, transparent pricing. The default for mid-market B2B.” DeepSeek V4 Flash · Marketing automation · scale prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Recommending HubSpot to small businesses is irresponsible, and for everyone except B2B companies doing £1M+ in revenue, it's a trap.” Claude Haiku 4.5 · Email marketing · negative prompt · hard negative
“Omnichannel Tools (Salesforce Marketing Cloud, Adobe, HubSpot): ... They generally do not handle partners well.” Qwen 3.7 Flash · Channel marketing · direct prompt · hard negative
“HubSpot and Salesforce Marketing Cloud (Avoid if you only need email marketing)” Gemini 3.5 Flash · Email marketing · negative prompt · hard negative
“Most businesses shouldn't use HubSpot... For everyone else, it's a trap.” Claude Haiku 4.5 · Marketing automation · negative prompt · hard negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 934 of the 987 answers that named HubSpot Marketing Hub and are not a share of its labels.
1,499 of the 1,898 domain citations in answers naming HubSpot Marketing Hub came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
What HubSpot Marketing Hub's own pages state, read September 28, 2026: academy.hubspot.com/scaling-marketing-hub, academy.hubspot.com/hubspot-marketing-software, academy.hubspot.com/marketing-hub-integrations, academy.hubspot.com/introduction-to-marketing-hub, academy.hubspot.com/ja-hubspot-marketing-software. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Marketing Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Marketing Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for HubSpot Marketing Hub by email, built from the raw record of the edition. It shows:
AI models recommend HubSpot Marketing Hub first in Marketing automation and campaign management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend HubSpot Marketing Hub first in Ecommerce marketing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
AI models recommend HubSpot Marketing Hub first in Email marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
HubSpot Marketing Hub is among the products AI models recommend first in Content marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
HubSpot Marketing Hub is among the products AI models recommend first in Account-based marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.