HubSpot Marketing Hub vs ActiveCampaign
Thirteen of fourteen models named HubSpot Marketing Hub first on the direct prompt; one named ActiveCampaign. Both were named by all fourteen models and HubSpot Marketing Hub carries 73 labels and ActiveCampaign 58, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-eight categories this edition.
Chicago, United States, founded 2003. Named in seventeen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing automation and campaign management page.
By framing
HubSpot Marketing HubFirst choices, of fourteen modelsActiveCampaign
Across every category in the October 2026 Edition, HubSpot Marketing Hub and ActiveCampaign were named in the same answer 328 times, of the 987 answers naming HubSpot Marketing Hub and the 481 naming ActiveCampaign. In those answers ActiveCampaign took the first choice fifty-three times and HubSpot Marketing Hub 108.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | | |
HubSpot Marketing Hub ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and ActiveCampaign on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.HubSpot Marketing Hub first, ActiveCampaign an alternative
12 of 14 modelsActiveCampaign was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign39%#1 of 10HubSpot Marketing Hub31%#2 of 10HubSpot Marketing Hub63%#1 of 11ActiveCampaign6%#3 of 11HubSpot Marketing Hub18%#2 of 10ActiveCampaign0%#9 of 10What the models said about HubSpot Marketing Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Most businesses shouldn't use HubSpot... For everyone else, it's a trap.” Claude Haiku 4.5 · negative prompt · hard negative
“1. HubSpot Marketing Hub - Best for: Mid-market companies and enterprises... Strong integration with other HubSpot tools and a user-friendly interface” Mistral Small · comparative prompt · first choice
“HubSpot Marketing Hub Professional — tight CRM integration, 4–6 week deployment, transparent pricing. The default for mid-market B2B.” DeepSeek V4 Flash · scale prompt · first choice
What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“ActiveCampaign — *especially for new signups* after the Nov 2025 contact-billing change.” DeepSeek V4 Flash · negative prompt · hard negative
“Cautious for teams with no automation experience or very tight budgets that scale quickly on contact volume.” Muse Glimmer 30B · negative prompt · soft negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.