AI Indexes
GTM AI Index
October 2026 Edition

112 buying questions, six ways each

Each category is one buying question, put to fourteen models in six framings: 84 answers a category per segment. Share counts the four framings that ask for a pick, so 56 of the 84. The verdict comes first: whether the models agree, whether one product leads clearly, or whether the order is still contested. The page for each category shows who leads, who is warned against, how every model answered, and every judgment call made between the raw labels and the numbers. Ten categories also have a guide, walked product by product.

All categories

112 categories · 101 contested
Showingin, ordered by
112 categories: 3 consensus, 80 with a clear leader, 101 contested. Share counts the four framings that ask for a pick.
What the verdicts meanThe leader changes here
Marketing49 categories. Finding and creating demand: content, web, search, advertising, events, automation, measurement.Function page →
Marketing · AI marketing agentsAI marketing agents“AI marketing agent”Small business and mid-market share a leader. Enterprise differs.
Marketing · App store optimizationApp store optimization tools“app store optimization tool”A different leader in every segment
Marketing · Audience insightsAudience and consumer insights platforms“audience insights platform”Small business and mid-market share a leader. Enterprise differs.
Marketing · Audio advertisingAudio and podcast advertising“audio advertising platform”Small business and mid-market share a leader. Enterprise differs.
Marketing · Brand protectionBrand protection platforms“brand protection platform”One leader in all three segments
Marketing · Call trackingCall tracking platforms“call tracking platform”Small business and mid-market share a leader. Enterprise differs.
Marketing · Click fraud protectionClick fraud protection“click fraud protection tool”Small business and mid-market share a leader. Enterprise differs.
Marketing · Competitive intelCompetitive intelligence tools“competitive intelligence tool”Small business and mid-market share a leader. Enterprise differs.
Marketing · Conversational mktgConversational marketing platforms“conversational marketing platform”Small business and mid-market share a leader. Enterprise differs.
Marketing · Creative automationCreative automation platforms“creative automation platform”A different leader in every segment
CanvaContested
Marketing · Direct mail & giftingDirect mail and gifting platforms“direct mail and gifting platform”Mid-market and enterprise share a leader. Small business differs.
GoodyContested
Marketing · Ecommerce searchEcommerce search and merchandising“ecommerce search and merchandising platform”A different leader in every segment
Marketing · Email deliverabilityEmail deliverability and testing tools“email deliverability tool”Small business and mid-market share a leader. Enterprise differs.
Marketing · Email signaturesEmail signature management“email signature management tool”One leader in all three segments
Marketing · Employee advocacyEmployee advocacy platforms“employee advocacy platform”A different leader in every segment
DSMN8 tiedContested
Marketing · Event lead captureEvent lead capture apps“event lead capture app”Small business and mid-market share a leader. Enterprise differs.
Marketing · Event managementEvent management platforms“event management platform”A different leader in every segment
Marketing · Local listingsLocal listings management“local listings management platform”Small business and mid-market share a leader. Enterprise differs.
YextClear leader
Marketing · Marketing resource mgtMarketing resource management“marketing resource management platform”A different leader in every segment
Marketing · Retail mediaRetail media platforms“retail media advertising platform”Small business and mid-market share a leader. Enterprise differs.
Marketing · SMS & WhatsAppSMS and WhatsApp marketing platforms“SMS marketing platform”A different leader in every segment
Marketing · Website governanceWebsite governance and accessibility“website governance and accessibility platform”Mid-market and enterprise share a leader. Small business differs.
UserWayContested
Sales17 categories. Working pipeline: prospecting, engagement, conversation intelligence, intent, enablement, forecasting.Function page →
Sales · Field salesField sales tools“field sales tool”One leader in all three segments
Sales · Interactive demosInteractive demo platforms“interactive demo platform”A different leader in every segment
SupademoClear leader
Reprise tiedContested
Sales · RFP responseRFP response software“RFP response software”A different leader in every segment
Sales · Sales gamificationSales gamification“sales gamification platform”One leader in all three segments
Sales · Value sellingValue selling tools“value selling tool”A different leader in every segment
Customer13 categories. Keeping and growing customers: support, success, onboarding, feedback, education, community.Function page →
Customer · AI voice agentsAI voice agents“AI voice agent platform”Small business and mid-market share a leader. Enterprise differs.
Customer · Client onboardingClient onboarding platforms“client onboarding platform”Mid-market and enterprise share a leader. Small business differs.
DockContested
Customer · Contact centerContact center platforms“contact center platform”A different leader in every segment
AircallContested
Customer · Contact center QAContact center quality assurance“contact center quality assurance tool”Small business and mid-market share a leader. Enterprise differs.
Revenue operations12 categories. The function that owns the system of record and the quote-to-cash mechanics: CRM, CPQ, contracts, billing, commissions, territory and quota planning.Function page →
RevOps · Order managementOrder management systems“order management system”Small business and mid-market share a leader. Enterprise differs.
RevOps · Pricing optimizationPricing optimization“pricing optimization platform”Mid-market and enterprise share a leader. Small business differs.
PrisyncClear leader
RevOps · PIMProduct information management“product information management system”Small business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure17 categories. Shared plumbing: customer data, warehouses and reverse ETL, enrichment and verification, identity, automation, consent.Function page →
GTM data · Address verificationAddress verification tools“address verification tool”One leader in all three segments
GTM data · Data clean roomsData clean rooms“data clean room”Mid-market and enterprise share a leader. Small business differs.
GTM data · Market intelligenceMarket intelligence platforms“market intelligence platform”Small business and mid-market share a leader. Enterprise differs.
GTM data · Session replaySession replay and heatmaps“session replay and heatmap tool”Small business and mid-market share a leader. Enterprise differs.
GTM data · Web analyticsWeb analytics“web analytics platform”Small business and mid-market share a leader. Enterprise differs.
Partner and channel4 categories. Selling through others: partner management, affiliates, channel and local marketing.Function page →
Fourteen models, six framings per category. October 2026 Edition.