Edition 01 · September 2026
14 categories, one question each
Each category is one buying question, asked six ways to six models. The page for each shows who leads, who is warned against, how every model answered, and every judgment call made between the raw labels and the numbers.
Marketing7 of 27 categories covered. Finding and creating demand: content, web, search, advertising, events, automation, measurement.
03 · Marketing CMSclear leader
Content management systems for marketing sites
“marketing website CMS”
Webflow44%HubSpot Content Hub 22% · WordPress 22% · Storyblok 7%
Content and Experience › CMS & Web Experience Management
04 · SEOcontested
SEO and content optimization platforms
“SEO and content optimization platform”
Semrush30%Clearscope 17% · SE Ranking 10% · Surfer SEO 7%
Content and Experience › SEO
05 · Webinarsclear leader
Webinar and virtual event platforms
“webinar and virtual event platform”
Goldcast41%Livestorm 15% · Zoho Webinar 15% · Zoom Webinars 7%
Social and Relationships › Events, Meetings & Webinars
08 · Attribution & MMMcontested
Attribution and marketing mix modeling
“marketing attribution and marketing mix modeling platform”
Dreamdata30%HockeyStack 19% · Google Meridian 15% · Google Analytics 4 15%
Data › Marketing Analytics, Performance & Attribution
11 · AI visibilitycontested
AI visibility and answer engine tracking tools
“AI visibility and answer engine tracking tool”
Peec AI25%Otterly 25% · Profound 14% · Scrunch 11%
Content and Experience › SEO (AEO/GEO, noted by the landscape as an accelerating area)
13 · Marketing automationconsensus
Marketing automation and campaign management
“marketing automation platform”
HubSpot Marketing Hub64%Brevo 23% · ActiveCampaign 9% · MailerLite 5%
Conflict disclosed on the page
Content and Experience › Marketing Automation & Campaign/Lead Management
14 · Email marketingconsensus
Email marketing platforms
“email marketing platform”
HubSpot Marketing Hub67%Brevo 11% · Sender 11% · MailerLite 6%
Conflict disclosed on the page
Content and Experience › Email Marketing
Sales3 of 12 categories covered. Working pipeline: prospecting, engagement, conversation intelligence, intent, enablement, forecasting.
06 · Sales engagementclear leader
Sales engagement platforms
“sales engagement platform”
Salesloft48%Apollo.io 26% · Outreach 19% · Klenty 4%
Commerce and Sales › Sales Automation, Enablement & Intelligence
07 · Conversation intelclear leader
Conversational intelligence and call recording
“conversation intelligence and call recording platform”
Gong59%Avoma 18% · Fireflies.ai 18% · Fathom 5%
Social and Relationships › Call Analytics & Management
12 · Intent datacontested
B2B intent data providers
“B2B intent data provider”
G2 Buyer Intent25%Apollo.io 25% · Bombora 17% · Warmly 8%
Data › Audience/Marketing Data & Data Enhancement
Customer1 of 9 categories covered. Keeping and growing customers: support, success, onboarding, feedback, education, community.
09 · Helpdeskclear leader
Customer support and helpdesk
“customer support and helpdesk platform”
Zendesk43%Freshdesk 21% · Zoho Desk 21% · Pylon 11%
Social and Relationships › Customer Experience, Service & Success
GTM data and infrastructure3 of 12 categories covered. Shared plumbing: customer data, warehouses and reverse ETL, enrichment and verification, identity, automation, consent.
01 · CDPclear leader
Customer data platforms
“customer data platform”
Hightouch42%Segment 25% · Census 17% · RudderStack 12%
Data › Customer Data Platform
02 · Product analyticscontested
Product analytics
“product analytics platform”
Amplitude38%Mixpanel 34% · PostHog 24% · Pendo 3%
Data › Mobile & Web Analytics
10 · Warehouse & ETLcontested
Data warehouse and reverse ETL for marketing
“marketing data warehouse and reverse ETL stack”
Hightouch40%BigQuery 26% · Snowflake 23% · Census 9%
Data › iPaaS, Cloud/Data Integration & Tag Management
Next up
15 categories are planned and 44 are open for a sponsor to bring forward. The full roadmap, cross-referenced to the landscape map and analyst coverage, is on the Data page.
Marketing
Account-based marketing platformsDigital asset managementExperimentation and personalizationLanding pages and interactive contentReview and reputation managementSocial media managementContent marketing platforms openEcommerce marketing openInfluencer platforms openLoyalty, advocacy and referrals openMobile apps openMobile marketing and push openNative and content advertising openPR and media monitoring openPrint openProgrammatic and display advertising openRetail, proximity and IoT marketing openSearch and social advertising platforms openVideo advertising openVideo marketing and hosting open
Sales
Revenue intelligence and forecastingSales intelligence and contact dataAI SDR agents openDigital sales rooms openLead routing and management openMeeting scheduling openSales coaching and training openSales dialers and calling openSales enablement and content open
Customer
Chatbots and conversational AI for supportCustomer feedback and surveysCustomer success platformsCommunity platforms openCustomer education and LMS openDigital adoption and onboarding openIn-app messaging and customer communications openKnowledge base and self-service open
Revenue operations
Billing and subscription management openCPQ openCRM openCRM data quality and deduplication openContract lifecycle management and e-signature openEcommerce platforms openProposal software openSales commissions and incentive compensation openTerritory and quota planning open
GTM data and infrastructure
Consent and privacy managementData enrichmentEmail verificationWorkflow automation and iPaaSCustomer intelligence and data science openDashboards and data visualization openData management platforms openIdentity resolution openTag management open
Partner and channel
Affiliate and partner management openChannel partner and local marketing openPartner relationship management openReferral and partner programs open