Video advertising for enterprise buyers
Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the four products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01The Trade Desk19%
The Trade Desk19%02Google Display & Video 36014%
Google Display & Video 36014%03Demandbase14%
Demandbase14%04Vibe.co7%
Vibe.co7%05Amazon DSP2%
Amazon DSP2%06YouTube Ads2%
YouTube Ads2%07StackAdapt0%
StackAdapt0%08MNTN0%
MNTN0%09Meta Ads0%
Meta Ads0%10TikTok Ads0%
TikTok Ads0%02What they warned about
One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads92%
12 of 13 labels negative · 9 of 12 models · 3 hard negative
“CTV/OTT, programmatic video, TikTok, and MFA sites** present elevated risks requiring stronger verification controls and more aggressive exclusion policies.” MiniMax M2.5, negative prompt
Meta Ads67%
8 of 12 labels negative · 8 of 12 models · 1 hard negative
“should avoid relying on Meta as their primary acquisition channel because of poor audience alignment” Perplexity Sonar, negative prompt
YouTube Ads32%
6 of 19 labels negative · 6 of 12 models · 1 hard negative
“**Highest Caution/Avoid: YouTube (Google)**” Grok 4.1 Fast, negative prompt
X
80%
4 of 5 labels negative · 4 of 12 models · 2 hard negative
“Avoid entirely unless you have extremely high risk tolerance and comprehensive brand safety monitoring.” Mistral Small, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 196 links across 115 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Vibe.co7 answers · 10 citations · 2 models
vendor site · Demandbase5 answers · 8 citations · 2 models
vendor site · Madgicx4 answers · 4 citations · 2 models
vendor site · RichAds4 answers · 4 citations · 2 models
3 answers · 7 citations · 1 model
3 answers · 5 citations · 2 models
vendor site · Hey Sid3 answers · 4 citations · 2 models
vendor site · Google Search3 answers · 4 citations · 1 model
vendor site · AdRoll3 answers · 3 citations · 1 model
3 answers · 3 citations · 2 models
vendor site · Guideflow3 answers · 3 citations · 2 models
3 answers · 3 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 2 models
3 answers · 2 models
3 answers · 1 model
3 answers · 2 models
3 answers · 2 models
3 answers · 2 models
2 answers · 1 model
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video advertising platform for an enterprise B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade video advertising platforms and how do they differ?”Budget-constrained“What is the best video advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video AdvertisingDemandbaseChangedagainst: The Trade DeskGoogle Display & Video 360, The Trade DeskVibe.cono first choiceagainst: Meta Platforms
One alternative
YouTube AdsOne alternative
StackAdaptFour alternatives
Amazon DSP, Roku Advertising, StackAdapt, TeadsOne alternative
The Trade DeskGPT-5.4 miniGoogle Display & Video 360, LinkedIn Campaign ManagerAmazon DSPChangedno first choiceGoogle Display & Video 360no first choiceagainst: Google Video / YouTube / Google Video Partners, TikTok / TikTok Ad Network
Two alternatives
Microsoft Advertising, The Trade DeskGemini 3.5 Flash6sense, DemandbaseThe Trade DeskChangedMagnite, The Trade Deskagainst: Google Ad Manager 360Mediaocean Prismano first choiceagainst: Meta Ads, TikTok Ads, X
Four alternatives
LinkedIn Campaign Manager, MNTN, StackAdapt, YouTube AdsFour alternatives
6sense, Demandbase, MNTN, StackAdaptFour alternatives
Amazon DSP, Comcast FreeWheel, Google Display & Video 360, PublicaTwo alternatives
Basis, The Trade DeskPerplexity SonarLinkedIn Campaign ManagerDemandbase, The Trade DeskChangedno first choiceAdobe Advertising, The Trade Deskagainst: Vibe.cono first choiceagainst: Meta Ads, Reddit, TikTok Ads, YouTube Ads
Three alternatives
Brightcove, Demandbase, The Trade DeskTwo alternatives
Google Display & Video 360, StackAdaptGrok 4.1 FastLinkedIn Campaign Manageragainst: Meta Ads, TikTok AdsThe Trade DeskChangedGoogle Display & Video 360, The Trade Deskagainst: StackAdaptGoogle Display & Video 360against: Google Ads, Meta Video Ads, TikTok Adsno first choiceagainst: Facebook/Instagram Video, Google Ad Manager, Snapchat, TikTok Ads, Twitch, YouTube Ads
Four alternatives
DV360, Demandbase, The Trade Desk, YouTube AdsThree alternatives
Demandbase, Google Display & Video 360, MNTNTwo alternatives
Adobe Advertising, Amazon DSPTwo alternatives
Amazon DSP, The Trade DeskMistral SmallGoldcastDemandbase, The Trade DeskChangedagainst: Google Display & Video 360Google Display & Video 360, The Trade DeskThe Trade Desk, Vibe.coagainst: Meta Ads, TikTok Ads, YouTube Adsno first choiceagainst: Facebook Video, Odysee/LBRY, Rumble, TikTok Ads, Twitch, X
Three alternatives
Brightcove, Vidyard, VimeoTwo alternatives
Amazon DSP, StackAdaptFive alternatives
Adobe Advertising, Amazon DSP, MediaMath, StackAdapt, Xandr InvestOne alternative
Amazon DSPDeepSeek V4 FlashLinkedIn Campaign ManagerDemandbaseChangedGoogle Display & Video 360, The Trade DeskVibe.coagainst: Adobe Advertising, Amazon DSP, Google Display & Video 360, StackAdapt, The Trade Deskno first choiceagainst: Google Ads, Meta Ads, Snapchat, TikTok Ads, Twitch, X/Twitter, YouTube Ads
Three alternatives
Google Display & Video 360, StackAdapt, The Trade DeskTwo alternatives
6sense, The Trade DeskSix alternatives
Amazon DSP, MNTN, Meta Ads, Roku Advertising, Vibe.co, YouTube AdsThree alternatives
Brightcove, Dacast, Paramount Ads ManagerLlama 4 Maverickno first choiceno first choiceHeldVibe.cono first choiceno first choicenothing named
Four alternatives
Basis, MNTN, Simpli.fi, StackAdaptQwen 3.7 FlashLinkedIn Campaign Manager, YouTube AdsThe Trade DeskChangedGoogle Display & Video 360, The Trade DeskGoogle Display & Video 360no first choiceagainst: Meta Ads, TikTok Ads, X
Four alternatives
DV360, Google Ads, MNTN, The Trade DeskTwo alternatives
Demandbase, Google Display & Video 360Three alternatives
Amazon DSP, MNTN, StackAdaptThree alternatives
Prisma, The Trade Desk, Vibe.coKimi K2LinkedIn Video AdsLinkedIn CTV AdsChangedGoogle Display & Video 360, The Trade DeskAdobe Advertising, Google Display & Video 360no first choiceagainst: Snapchat, TikTok Ads, X
Three alternatives
6sense, Demandbase, YouTube AdsThree alternatives
Demandbase, Google Display & Video 360, The Trade DeskSix alternatives
Amazon DSP, Basis, Demandbase, Innovid, MNTN, StackAdaptTwo alternatives
N.Rich, Vibe.coGLM 4.7 FlashXLinkedIn Campaign ManagerThe Trade DeskChangedAmazon DSP, Google Ads, The Trade Desk, YouTube AdsGoogle Display & Video 360no first choiceagainst: Meta Ads, Meta Platforms, TikTok Ads, YouTube Ads
One alternative
YouTube AdsFour alternatives
6sense, Amazon DSP, Google Display & Video 360, StackAdaptTwo alternatives
MNTN Performance TV, StackAdaptThree alternatives
Amazon DSP, StackAdapt, The Trade DeskMiniMax M2.5LinkedIn Video Ads, VISTYDemandbaseChangedno first choiceno first choiceArcade, Descriptagainst: HeyGen, Synthesia, Vyondagainst: LinkedIn Video Ads, Meta Ads, Pinterest, Snapchat, TikTok Ads, YouTube Ads
Three alternatives
Brightcove, Demandbase, WistiaFour alternatives
Google Display & Video 360, StackAdapt, The Trade Desk, Vibe.coBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:27 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:09 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:31 | yes | 8 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-14 23:26 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 22:59 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:10 | yes | 0 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 02:14 | yes | 0 | 21 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:41 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:09 | yes | 0 | 56 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:41 | yes | 0 | 41 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:02 | yes | 0 | 24 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:54 | yes | 0 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:28 | yes | 11 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:34 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:11 | yes | 9 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:24 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:02 | yes | 0 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:18 | yes | 0 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 02:03 | yes | 0 | 49 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:32 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:49 | yes | 0 | 43 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:33 | yes | 0 | 31 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:24 | yes | 0 | 126 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:40 | yes | 0 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:00 | yes | 11 | 14 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:17 | yes | 6 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:12 | yes | 14 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-14 23:46 | yes | 20 | 11 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:24 | yes | 0 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:41 | yes | 0 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:38 | yes | 0 | 51 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:30 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 22:52 | yes | 0 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:16 | yes | 0 | 49 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:21 | yes | 0 | 39 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 02:04 | yes | 0 | 69 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:09 | yes | 8 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:23 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:52 | yes | 20 | 45 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-14 23:13 | yes | 20 | 19 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:21 | yes | 0 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:52 | yes | 0 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:00 | yes | 0 | 36 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 05:01 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:12 | yes | 0 | 117 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:23 | yes | 0 | 54 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:37 | yes | 0 | 63 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:22 | yes | 0 | 102 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:54 | yes | 15 | 13 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:47 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:46 | no | 0 | 13 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 00:36 | yes | 19 | 11 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:34 | yes | 0 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:18 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:50 | yes | 0 | 72 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:48 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:01 | no | 0 | 40 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:36 | yes | 0 | 39 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:20 | yes | 0 | 82 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:51 | yes | 0 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:09 | yes | 15 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:38 | yes | 2 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:36 | yes | 17 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-14 23:16 | yes | 20 | 7 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:23 | yes | 0 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:44 | yes | 0 | 15 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:22 | yes | 0 | 105 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:18 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:55 | no | 0 | 35 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:28 | yes | 0 | 49 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:57 | yes | 0 | 20 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:18 | yes | 0 | 41 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Amazon read as Amazon DSP
LinkedIn read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (Google) read as YouTube Ads
YouTube (via Google Ads or DV360) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
Unresolved, counted raw
Adobe Advertising DSP
Ads Uploader
Blip
Comcast FreeWheel
Facebook/Instagram Video (Meta)
Google Ad Manager 360 (GAM 360)
Google Video / YouTube / Google Video Partners
Kick
LinkedIn Video Advertising
Madstreet
Magnite/SpotX
Magnite’s ClearLine
Mediaocean Prisma
Microsoft Invest / Microsoft Advertising video & CTV
Odysee/LBRY
Prisma (Mediaocean
Publica (by Integral Ad Science)
SellerStack Pro
TikTok / TikTok Ad Network
Xandr Invest
Yahoo Partner Ads
Zefr
Discontinued, still offered
No shut-down product was recommended here.