Meta Ads vs Google Display & Video 360
Zero of fourteen models named Meta Ads first on the direct prompt; zero named Google Display & Video 360. Meta Ads was named by fourteen of the fourteen models and Google Display & Video 360 by eight and Meta Ads carries 42 labels and Google Display & Video 360 10, so the shares are not directly comparable.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in seven categories this edition.
By Google, Mountain View, California, United States, founded 1998. Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
By framing
Meta AdsFirst choices, of fourteen modelsGoogle Display & Video 360
Across every category in the October 2026 Edition, Meta Ads and Google Display & Video 360 were named in the same answer twenty-four times, of the 188 answers naming Meta Ads and the 176 naming Google Display & Video 360. In those answers Google Display & Video 360 took the first choice two times and Meta Ads six.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Meta Ads Google Display & Video 360 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Meta Ads on the left and Google Display & Video 360 on the right.The direct prompt
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
13 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Meta Ads9%#3 of 11Google Display & Video 3600%#– of 11Meta Ads11%#3 of 13Google Display & Video 3602%#8 of 13Google Display & Video 36012%#2 of 9Meta Ads0%#– of 9What the models said about Meta Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“major platforms like YouTube and Meta (Facebook/Instagram) have strict advertising policies. Violations can result in harsh penalties, such as ad account suspension.” Mistral Small · negative prompt · soft negative
“Meta’s ad ecosystem is described as having strict advertising policies, so advertisers need to be careful about compliance and approval risk.” Perplexity Sonar · negative prompt · soft negative
“Meta Ads (Facebook and Instagram) is generally the best video advertising platform for companies with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“or Facebook/Instagram if you need more precise targeting. Both allow you to start small and scale what works.” Kimi K2 · budget prompt · first choice
What the models said about Google Display & Video 360
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Choose Display & Video 360 if you need more advanced programmatic buying, richer audience targeting, and more control across CTV and premium video.” GPT-5.4 mini · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.