Small business▼−11Since September 2026: 21% → 10%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
10%from 21% in September 2026
Cleared the floor by 0 pointsRank 1 → 3 of 92
Meta · 7 categories · RankedMeta Ads
196Judge labels
24First choices
38Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
11% in Video ads for mid-market buyers
Rank 3 of 114 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 42 labels there were negative.
What the models named instead of Meta Ads →By buyer segmentStrongest at mid-market.
Small business3 of 99
9%42 labels
accepted challenger
Mid-market3 of 114
11%42 labels
accepted challenger
Enterprise103 of 105
0%9 labels
under the label threshold
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Meta Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 11% | 3 of 114 | 21% | 42 | accepted challenger | ▼−2Since September 2026: 13% → 11%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 5% | 6 of 113 | 15% | 20 | accepted challenger | ▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 3% | 10 of 92 | 40% | 10 | criticized challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 0% | 20 of 115 | 0% | 6 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Native and content advertising | Marketing | 0% | 38 of 86 | 0% | 2 | under 10 labels · led by StackAdapt at 41% | newNew since September 2026: not ranked then, 0% now. |
| Attribution and marketing mix modeling | Marketing | 0% | 118 of 123 | 100% | 1 | under 10 labels · led by Dreamdata at 27% | newNew since September 2026: not ranked then, 0% now. |
| Retail, proximity and IoT marketing | Marketing | 0% | 63 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Meta Ads held within the floor in all seven categories: no change cleared 11 points.
Best category · Video ads · by segment
Mid-market▼−2Since September 2026: 13% → 11%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 13% in September 2026
Inside the floor by 9 pointsRank 4 of 110, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 93 → 95 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 64 → 10 of 92 |
| Video ads | 13% | 11% | ▼−2Since September 2026: 13% → 11%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 114 |
| Paid ads | 5% | 4% | ▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 6 of 113 |
| Ecommerce marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 20 of 115 |
| Native ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 86, unchanged |
| Attribution & MMM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 118 of 123, unchanged |
| Proximity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 61 → 63 of 130 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Meta Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Meta Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 3 | 0 | 5 |
| GPT-5.4 mini | 1 | 3 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 7 | 0 | 1 | 8 |
| Perplexity Sonar | 0 | 2 | 1 | 1 | 4 |
| Grok 4.20 | 2 | 1 | 1 | 2 | 6 |
| Mistral Small | 1 | 2 | 2 | 2 | 7 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 2 | 5 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 3 | 5 | 1 | 9 |
| Kimi K2 | 1 | 2 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 3 | 1 | 1 | 1 | 6 |
| MiniMax M2.5 | 2 | 4 | 2 | 1 | 9 |
| GPT-6 Luna | 3 | 1 | 1 | 0 | 5 |
| Muse Glimmer 30B | 0 | 1 | 2 | 4 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labelsNone
Paraphrase7 labelsNone
Comparative45 labels15not counted in share
Budget-constrained60 labels24
Scale-constrained3 labelsNone
Negative69 labels20not counted in share
First choiceAlternativeMentionNegative196 labels in all, every segment counted; 24 of the 59 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the native platforms like Google Ads and Meta Ads Manager (covering Facebook and Instagram) are often the best starting point” Grok 4.20 · Paid ads · budget prompt · first choice
“Meta Ads (Facebook and Instagram) is generally the best video advertising platform for companies with a limited budget.” Grok 4.20 · Video ads · budget prompt · first choice
“Google Ads or Meta Ads are the best choices—no minimum spend, flexible daily budgets, and powerful targeting.” GLM 4.7 FlashX · Programmatic · budget prompt · first choice
“or Facebook/Instagram if you need more precise targeting. Both allow you to start small and scale what works.” Kimi K2 · Video ads · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“These are Self-Attributing Networks (SANs), meaning they grade their own homework.” Gemini 3.5 Flash · Attribution & MMM · negative prompt · hard negative
“major platforms like YouTube and Meta (Facebook/Instagram) have strict advertising policies. Violations can result in harsh penalties, such as ad account suspension.” Mistral Small · Video ads · negative prompt · soft negative
““very public quality-control challenges for platforms like YouTube and Facebook. Advertisers are worried their ads will show up next to offensive content”” Muse Glimmer 30B · Programmatic · negative prompt · soft negative
“Meta’s ad ecosystem is described as having strict advertising policies, so advertisers need to be careful about compliance and approval risk.” Perplexity Sonar · Video ads · negative prompt · soft negative
Named alongside
The products named in the same answers as Meta Ads, over the 188 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta Ads was named but was not.ShowHide
Named alongside
The products named in the same answers as Meta Ads, over the 188 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta Ads was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Meta Ads. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 171 of the 188 answers that named Meta Ads and are not a share of its labels.
Domains cited
fueler.io59
vibe.co54
madgicx.com53
g2.com48
adwave.com38
blog.hubspot.com32
improvado.io28
mobidea.com24
stackmatix.com24
aidigital.com23
383 of the 383 domain citations in answers naming Meta Ads came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
meta.com is not in Google's top ten for any of the category's searches. In the answers, Meta Ads takes 11% of first choices and StackAdapt takes 32%.ShowHide
Search and answers
meta.com is not in Google's top ten for any of the category's searches. In the answers, Meta Ads takes 11% of first choices and StackAdapt takes 32%.
ShowHideIn search
Google, US estimatesPosition for “video advertising platform”
–
not in the top ten
Position for “best video advertising platform”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“meta ads”)
- AI search demand for its name, est.
- 1,504 a month
- Its company's site
- meta.com shared with Meta's other products; the figures are the site's
- Organic visits to its site
- about 9,891,853 a month
- Searches its site ranks for
- 166,656 · 37,705 in the top three
- Sites linking to it
- 132,630
- Paid Google search
- 2 searches its ads show for, about 578 clicks and $5,460 a month (estimate)
In answers
This editionShare of first choices
11%
rank 3 of 114 in video ads
Segment leader
32%
StackAdapt
- First choices
- 24 across its categories
- Named in
- 188 answers
- Its own site cited
- in 171 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Meta Ads
What the judge wrote, as written, with how often. The vendor table decides that these count as Meta Ads; a claim can dispute any of them.
Meta Ads Manager 17Meta 11Facebook 5Instagram 5Meta Ads (Facebook & Instagram) 4Meta (Facebook/Instagram) 3Meta Ads (Facebook/Instagram) 3Facebook/Meta 2Facebook & Instagram (Meta Ads – Video/Reels) 1Facebook & Instagram (Meta) Ads 1Facebook & Instagram Video Ads 1Facebook Ads 1Facebook and Instagram Ads 1Facebook/Meta Ads 1Facebook/Meta Audience Network 1Facebook/Meta Video Ads 1Instagram Ads 1Meta (Facebook & Instagram Reels) 1Meta (Facebook/Instagram Video Ads) 1Meta (Facebook/Instagram) Ads 1Meta Ads (Facebook + Instagram) 1Meta Ads (Facebook + Instagram, including Reels) 1Meta Ads (Facebook and Instagram) 1Meta Ads (Facebook/Instagram Reels/Stories) 1
Follow Meta Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Meta Platforms is the company behind Meta Ads.ShowHide
The company
Meta Platforms is the company behind Meta Ads.
ShowHideOn record
Wikidata- Website
- meta.com
- Headquarters
- Menlo Park, United States
- Founded
- 2004
- Employees
- about 58,604 (2020)
- Ownership
- Public, META on Nasdaq
- Also from Meta
- Meta (Facebook) Ads, Meta (Facebook/Instagram) Video Ads, Meta AI, Meta Ad Library, Meta Advanced Analytics, Meta Advantage+, Meta Advantage+ App Campaigns, Meta Attribution and 11 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- These guidelines illustrate how we assess the security impact of the report we receive for ads Audience security vulnerabilities.
- For
- advertisers
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Meta Ads's own pages state, read September 28, 2026: bugbounty.meta.com/payout-guidelines/meta-genai, bugbounty.meta.com/payout-guidelines/ads-audience, developers.meta.com/horizon/resources/app-ads, developers.meta.com/horizon/resources/vrc-quest-ads-7, developers.meta.com/horizon/resources/vrc-quest-ads-6. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Meta Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Meta Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Meta Ads by email, built from the raw record of the edition. It shows:
- where Meta Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Meta Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Meta Ads is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Meta Ads is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideMeta Ads is among the products AI models recommend first in Video advertising this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.