Every category where a model named LinkedIn Video Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	4%	7 of 121	18%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for LinkedIn Video Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated LinkedIn Video Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	1	1
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels9

Paraphrase5 labels2

Comparative5 labelsNone

Budget-constrained2 labelsNone

Scale-constrained3 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 11 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Primary: LinkedIn Video Ads for paid advertising (best ROI for B2B)” Mistral Small · Video ads · direct prompt · first choice

“I'd recommend starting with LinkedIn Video Ads for distribution” MiniMax M2.5 · Video ads · direct prompt · first choice

“LinkedIn Video Ads for professional targeting and lead generation” Mistral Small · Video ads · paraphrase prompt · alternative

“LinkedIn targets professional intent and B2B buyers” GLM 4.7 FlashX · Video ads · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“While generally pricier, it can be cost-effective for B2B companies with targeted campaigns.” Claude Haiku 4.5 · Video ads · budget prompt · soft negative

“Not Ideal for Video-First Strategies” Qwen 3.7 Flash · Video ads · negative prompt · soft negative

Named alongside

The products named in the same answers as LinkedIn Video Ads, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LinkedIn Video Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

YouTube Ads30 of 3811Not in the top three

TikTok Ads21 of 381Not in the top three

Meta Ads20 of 387Not in the top three

Vibe.co12 of 383Not in the top three

StackAdapt11 of 382Not in the top three

The Trade Desk11 of 381Not in the top three

MNTN11 of 380Not in the top three

Pinterest7 of 380Not in the top three

Roku6 of 380Not in the top three

Hulu5 of 380Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named LinkedIn Video Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 38 answers that named LinkedIn Video Ads and are not a share of its labels.

Domains cited

business.linkedin.comYour site2

demandbase.com2

gorillacreative.com2

support.google.com2

vibe.co2

6sense.com1

ads.tiktok.com1

adwave.com1

atlassian.com1

dacast.com1

Thirteen of the fifteen domain citations in answers naming LinkedIn Video Ads came from somebody else's page.

Pages cited

business.linkedin.com/advertise/ads/sponsored-content/video-ads2

demandbase.com/blog/best-ctv-advertising-platforms2

gorillacreative.com/blog/top-video-marketing-platforms-for-b2b-in-20262

vibe.co/blog/how-to/video-advertising-platforms2

6sense.com/blog/best-b2b-programmatic-advertising-platforms1

ads.tiktok.com/business/en-US/blog/spark-ads-101-make-tiktoks-into-ads1

adwave.com/resources/best-streaming-tv-advertising-platforms1

adwave.com/resources/video-marketing-for-small-business1

Pages are listed as the models cited them.

Names read as LinkedIn Video Ads

What the judge wrote, as written, with how often. The vendor table decides that these count as LinkedIn Video Ads; a claim can dispute any of them.

LinkedIn 8

The company

LinkedIn is the company behind LinkedIn Video Ads.

Website: linkedin.com
Headquarters: Sunnyvale, United States
Founded: 2002

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LinkedIn Video Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LinkedIn Video Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at linkedin.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.