Every category where a model named The Trade Desk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	11%	3 of 96	41%	56	criticized challenger
Video advertising	Marketing	0%	21 of 121	38%	24	criticized challenger
Native and content advertising	Marketing	0%	57 of 72	25%	4	under 10 labels · led by StackAdapt at 23%
Retail, proximity and IoT marketing	Marketing	0%	128 of 131	100%	2	under 10 labels · led by Radar at 19%
Channel partner and local marketing	Partner and channel	0%	92 of 108	0%	1	under 10 labels · led by JourneyBee at 15%
Identity resolution	GTM data and infrastructure	0%	117 of 151	0%	1	under 10 labels · led by Hightouch at 15%
Search and social advertising platforms	Marketing	0%	105 of 137	0%	1	under 10 labels · led by Google Ads at 10%

Movement

This is the first edition on this tier, so no move can be computed for The Trade Desk yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated The Trade Desk across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	1	4
GPT-5.4 mini	1	2	1	2	6
Gemini 3.5 Flash	2	1	2	5	10
Perplexity Sonar	1	2	1	2	6
Grok 4.1 Fast	3	2	1	4	10
Mistral Small	0	3	4	3	10
DeepSeek V4 Flash	2	4	1	6	13
Llama 4 Maverick	0	1	2	0	3
Qwen 3.7 Flash	3	1	0	2	6
Kimi K2	1	2	0	6	9
GLM 4.7 FlashX	1	1	1	2	5
MiniMax M2.5	2	3	0	2	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct48 labels12

Paraphrase55 labels15

Comparative62 labels27not counted in share

Budget-constrained42 labels6

Scale-constrained30 labels6

Negative37 labels6not counted in share

First choiceAlternativeMentionNegative274 labels in all, every segment counted; 39 of the 72 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Trade Desk is often a strong starting point because it excels at ABM, offers granular targeting, has competitive pricing with lower minimum commitments” Claude Haiku 4.5 · Programmatic · paraphrase prompt · first choice

“The Trade Desk is the largest independent DSP on the market... champion of the "open web," offering unbiased attribution.” Gemini 3.5 Flash · Programmatic · comparative prompt · first choice

“The Trade Desk and DV360 are the main choices when you want broad reach across many publishers and premium CTV.” Perplexity Sonar · Programmatic · comparative prompt · first choice

“focus on platforms suited for $250K–$1.5M+ annual ad spend, like The Trade Desk, StackAdapt, DV360, or Amazon DSP” Grok 4.1 Fast · Programmatic · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid DV360/Trade Desk/Amazon DSP: High mins ($25K–$50K/month), fees make them unviable below that.” Grok 4.1 Fast · Programmatic · budget prompt · hard negative

“Avoid Demandbase or The Trade Desk unless your budget is comfortably into six figures annually” Kimi K2 · Programmatic · paraphrase prompt · hard negative

“Platforms to Avoid (for Mid-Market) | The Trade Desk | Requires ~$20K+/month minimum” Kimi K2 · Programmatic · direct prompt · hard negative

“Avoid: Enterprise DSPs like The Trade Desk (minimum ~$20K/month)” Kimi K2 · Proximity · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as The Trade Desk, over the 274 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and The Trade Desk was named but was not.

ProductSame answerTook the first choice insteadHead to head

StackAdapt179 of 27461Compare →

Google Display & Video 360122 of 2747Not in the top three

Amazon DSP116 of 2744Not in the top three

Demandbase67 of 2748Not in the top three

DV36064 of 2741Not in the top three

LinkedIn Campaign Manager48 of 27410Not in the top three

Vibe.co44 of 2749Not in the top three

Adobe Advertising44 of 2743Not in the top three

Basis44 of 2741Not in the top three

Meta Ads40 of 27413Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named The Trade Desk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 50 of the 274 answers that named The Trade Desk and are not a share of its labels.

Domains cited

vibe.co23

improvado.io20

syntermedia.ai15

aidigital.com14

demandbase.com13

heysid.com12

learn.g2.com12

taqtics.com12

6sense.com10

admanage.ai10

141 of the 141 domain citations in answers naming The Trade Desk came from somebody else's page.

Pages cited

improvado.io/blog/top-programmatic-platforms16

vibe.co/blog/how-to/programmatic-advertising-platforms13

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms11

6sense.com/blog/best-b2b-programmatic-advertising-platforms10

admanage.ai/blog/programmatic-advertising-platforms10

aidigital.com/blog/programmatic-advertising-platforms10

demandbase.com/blog/best-ctv-advertising-platforms10

vibe.co/blog/how-to/video-advertising-platforms9

Pages are listed as the models cited them.

Names read as The Trade Desk

What the judge wrote, as written, with how often. The vendor table decides that these count as The Trade Desk; a claim can dispute any of them.

The Trade Desk (TTD) 6The Trade Desk/StackAdapt 1Trade Desk 1

The company

Trade Desk is the company behind The Trade Desk.

Website: thetradedesk.com
Headquarters: Ventura, United States
Founded: 2009
Ownership: Public, TTD on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when The Trade Desk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as The Trade Desk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at thetradedesk.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.