Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 69 of 69
6 categories · RankedAmazon DSP
160Judge labels
6First choices
49Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Programmatic for enterprise buyers
Rank 6 of 92 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 28% of its 32 labels there were negative.
What the models named instead of Amazon DSP →By buyer segmentRead the same way at every buyer size.
Small business71 of 71
0%26 labels
criticized challenger
Mid-market6 of 92
3%32 labels
criticized challenger
Enterprise5 of 64
4%41 labels
accepted challenger
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon DSP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 3% | 6 of 92 | 28% | 32 | criticized challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audio and podcast advertising | Marketing | 2% | 12 of 101 | 0% | 4 | under 10 labels · led by AudioGo at 34% | |
| Video advertising | Marketing | 0% | 17 of 114 | 8% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail media platforms | Marketing | 0% | 108 of 121 | 67% | 3 | under 10 labels · led by Amazon Ads at 33% | |
| Data clean rooms | GTM data and infrastructure | 0% | 88 of 100 | 100% | 1 | under 10 labels · led by Snowflake Data Clean Rooms at 19% | |
| Native and content advertising | Marketing | 0% | 31 of 86 | 0% | 1 | under 10 labels · led by StackAdapt at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Amazon DSP held within the floor in all six categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 11 → 6 of 86
Enterprise▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 7 pointsRank 5 → 7 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 6 of 92 |
| Audio advertising | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 12 of 101, unchanged |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 17 of 114 |
| Retail media | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 108 of 121, unchanged |
| Data clean rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 88 of 100, unchanged |
| Native ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 40 → 31 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon DSP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon DSP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 1 | 1 | 2 | 3 | 7 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 2 | 1 | 3 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 2 | 5 |
| MiniMax M2.5 | 1 | 3 | 2 | 1 | 7 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labelsNone
Paraphrase24 labels1
Comparative55 labels2not counted in share
Budget-constrained24 labels4
Scale-constrained11 labels1
Negative34 labels1not counted in share
First choiceAlternativeMentionNegative160 labels in all, every segment counted; 6 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd generally recommend Amazon DSP for audio/podcast advertising if you want the strongest mix of scale, targeting, and measurement” GPT-5.4 mini · Audio advertising · paraphrase prompt · first choice
“generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms” MiniMax M2.5 · Programmatic · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.20 · Programmatic · scale prompt · first choice
“start with a self-serve or DSP option such as Spotify Ads Manager or Amazon DSP” GPT-6 Luna · Audio advertising · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Amazon DSP ($35K+) have high thresholds, complex contracts, and are geared toward large-scale operations” Grok 4.20 · Programmatic · budget prompt · hard negative
“$35K/month minimum, retail-focused, limited B2B utility” Kimi K2 · Programmatic · paraphrase prompt · hard negative
“cited for walled-garden reporting and conflict of interest; included in Adalytics brand safety transparency concerns” Muse Glimmer 30B · Retail media · negative prompt · soft negative
“Even established players like Amazon DSP, Walmart Connect, and Target Roundel have significant off-site issues” Kimi K2 · Retail media · negative prompt · soft negative
Named alongside
The products named in the same answers as Amazon DSP, over the 159 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon DSP was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon DSP, over the 159 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon DSP was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon DSP. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 149 of the 159 answers that named Amazon DSP and are not a share of its labels.
Domains cited
improvado.io80
demandbase.com64
madgicx.com55
admanage.ai52
vibe.co52
aidigital.com50
syntermedia.ai36
heysid.com35
epom.com34
smartyads.com34
492 of the 492 domain citations in answers naming Amazon DSP came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
amazon.com ranks 5 on Google for the category's searches. In the answers, Amazon DSP takes 3% of first choices and StackAdapt takes 48%.ShowHide
Search and answers
amazon.com ranks 5 on Google for the category's searches. In the answers, Amazon DSP takes 3% of first choices and StackAdapt takes 48%.
ShowHideIn search
Google, US estimatesPosition for “programmatic advertising platform”
5
Position for “best programmatic advertising platform”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“amazon dsp”)
- AI search demand for its name, est.
- 1,498 a month
- Organic visits to its site
- about 1,681,997,879 a month
- Searches its site ranks for
- 41,877,954 · 12,884,125 in the top three
- Sites linking to it
- 3,228,430
- Paid Google search
- 559 searches its ads show for, about 25,126 clicks and $106,125 a month (estimate)
In answers
This editionShare of first choices
3%
rank 6 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 6 across its categories
- Named in
- 159 answers
- Its own site cited
- in 149 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on amazon.com
10,006
subdomains included
Content
886
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Amazon DSP
What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon DSP; a claim can dispute any of them.
Amazon Ads / Amazon DSP 3Amazon 2
Follow Amazon DSP
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon DSP.ShowHide
The company
Amazon is the company behind Amazon DSP.
ShowHideOn record
Wikidata- Website
- amazon.com
- Headquarters
- Seattle, United States
- Founded
- 1994
- Employees
- about 1,500,000 (2023)
- Ownership
- Public, AMZN on Nasdaq
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- allows advertisers to efficiently reach Amazon shoppers on Amazon sites, across the web, and in mobile apps.
- For
- advertisers
- Price stated
- The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country). advertising.amazon.com/solutions/products/amazon-dsp
- Starting price
- $50,000 USD advertising.amazon.com/solutions/products/amazon-dsp
- Certifications
- Amazon DSP CertificationAmazon DSP advanced certification
- Hosting
- CAMXUSBRDEESFRIT
- Customers named
- eosSlalomiProspectEmiratesHEYDUDE
- Not stated on the pages read
- Free plan or trial, integrations
What Amazon DSP's own pages state, read September 28, 2026: advertising.amazon.com/resources/ad-specs/dsp, advertising.amazon.com/solutions/products/amazon-dsp, advertising.amazon.com/library/guides/amazon-dsp-ad-creative, advertising.amazon.com/library/case-studies/heydude-amazon-dsp, advertising.amazon.com/resources/whats-new/amazon-dsp-brand-lift. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon DSP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon DSP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon DSP by email, built from the raw record of the edition. It shows:
- where Amazon DSP is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon DSP, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.