Amazon DSP vs Google Display & Video 360
Zero of fourteen models named Amazon DSP first on the direct prompt; zero named Google Display & Video 360. Amazon DSP was named by thirteen of the fourteen models and Google Display & Video 360 by thirteen and both carry 32 labels, so the shares below are directly comparable.
By Amazon, Seattle, United States, founded 1994. Named in six categories this edition.
By Google, Mountain View, California, United States, founded 1998. Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
Amazon DSPFirst choices, of fourteen modelsGoogle Display & Video 360
Across every category in the October 2026 Edition, Amazon DSP and Google Display & Video 360 were named in the same answer eighty-six times, of the 159 answers naming Amazon DSP and the 176 naming Google Display & Video 360. In those answers Google Display & Video 360 took the first choice fifteen times and Amazon DSP zero.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | | |
Amazon DSP Google Display & Video 360 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon DSP on the left and Google Display & Video 360 on the right.The direct prompt
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
12 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Google Display & Video 3602%#11 of 15Amazon DSP0%#15 of 15Amazon DSP3%#5 of 13Google Display & Video 3602%#8 of 13Google Display & Video 36010%#3 of 10Amazon DSP4%#5 of 10What the models said about Amazon DSP
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Amazon DSP ($35K+) have high thresholds, complex contracts, and are geared toward large-scale operations” Grok 4.1 Fast · budget prompt · hard negative
“$35K/month minimum, retail-focused, limited B2B utility” Kimi K2 · paraphrase prompt · hard negative
“generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.1 Fast · scale prompt · first choice
What the models said about Google Display & Video 360
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“($35K–$50K+/month, no self-serve) ... have high thresholds, complex contracts ... aren't practical for small budgets” Grok 4.1 Fast · budget prompt · hard negative
“What I'd Avoid for Mid-Sized B2B: ... $50K+/month minimum, complex, overkill for mid-market” Kimi K2 · paraphrase prompt · hard negative
“The Caution: In a major 2025 report by Adalytics, it was found that programmatic ads from major advertisers were served on a website hosting child sexual abuse material” GLM 4.7 FlashX · negative prompt · soft negative
“Industry standards like Google DV360, The Trade Desk, and Amazon DSP are generally considered to offer better safety controls” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.1 Fast · scale prompt · first choice
“If you prioritize Google's ecosystem ... DV360 is often the best choice.” GLM 4.7 FlashX · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.