Programmatic and display advertising · October 2026 Edition
Demandbase vs Google Display & Video 360
Zero of fourteen models named Demandbase first on the direct prompt; zero named Google Display & Video 360. Demandbase was named by fourteen of the fourteen models and Google Display & Video 360 by thirteen and Demandbase carries 28 labels and Google Display & Video 360 32, so the shares are not directly comparable.
San Francisco, United States, founded 2006. Named in twenty-four categories this edition.
By Google, Mountain View, California, United States, founded 1998. Named in three categories this edition.
First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%38%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 13; printed, not drawn.
Labels2832A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Demandbase reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in eleven of the fourteen direct answers. StackAdapt vs Demandbase · StackAdapt vs Google Display & Video 360 · The Trade Desk vs Demandbase
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
DemandbaseFirst choices, of fourteen modelsGoogle Display & Video 360
Direct001 against Demandbase · 2 against Google Display & Video 360
Paraphrase203 against Google Display & Video 360
Comparative03
Budget-constrained003 against Google Display & Video 360
Scale-constrained01
Negative014 against Google Display & Video 360
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Demandbase and Google Display & Video 360 stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Demandbase Google Display & Video 360 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Demandbase on the left and Google Display & Video 360 on the right.The direct prompt
The plain question, one answer per model, grouped by where Demandbase and Google Display & Video 360 stood in it.
Neither was the first choice, one was named
11 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, Basis, Demandbase, LinkedIn Campaign Manager
GPT-5.4 miniThe Trade Desk alternatives: Demandbase
Gemini 3.5 FlashStackAdapt alternatives: AdLib, AdRoll ABM, Demandbase, LinkedIn Campaign Manager
Perplexity SonarStackAdapt alternatives: Demandbase
Grok 4.1 FastStackAdapt alternatives: AdRoll ABM, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager
Mistral SmallStackAdapt alternatives: 6sense, Demandbase, LiveRamp RampID
DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, Basis, Demandbase
Qwen 3.7 FlashThe Trade Desk alternatives: 6sense, Demandbase, Google Display & Video 360, Spotware
Kimi K2StackAdapt alternatives: 6sense, Basis, Demandbase, LinkedIn Campaign Manager
GPT-6 LunaStackAdapt alternatives: 6sense, Demandbase, LinkedIn Campaign Manager
Muse Glimmer 30BStackAdapt alternatives: 6sense, AdRoll ABM, Basis, Demandbase, Simpli.fi
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 MaverickStackAdapt
GLM 4.7 FlashXStackAdapt alternatives: AdRoll ABM, Hey Sid
MiniMax M2.5Google Marketing Platform, The Trade Desk alternatives: LinkedIn Campaign Manager, Media.net
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Demandbase leads by two points.
Demandbase4%#7 of 15Google Display & Video 3602%#11 of 15Mid-marketThe figures above
Demandbase leads by two points.
Demandbase3%#4 of 13Google Display & Video 3602%#8 of 13Enterprise
Demandbase leads by fourteen points.
Demandbase24%#2 of 10Google Display & Video 36010%#3 of 10What the models said about Demandbase
No label in this category carried a quote.
What the models said about Google Display & Video 360
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“($35K–$50K+/month, no self-serve) ... have high thresholds, complex contracts ... aren't practical for small budgets” Grok 4.1 Fast · budget prompt · hard negative
“What I'd Avoid for Mid-Sized B2B: ... $50K+/month minimum, complex, overkill for mid-market” Kimi K2 · paraphrase prompt · hard negative
“The Caution: In a major 2025 report by Adalytics, it was found that programmatic ads from major advertisers were served on a website hosting child sexual abuse material” GLM 4.7 FlashX · negative prompt · soft negative
“Industry standards like Google DV360, The Trade Desk, and Amazon DSP are generally considered to offer better safety controls” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.1 Fast · scale prompt · first choice
“If you prioritize Google's ecosystem ... DV360 is often the best choice.” GLM 4.7 FlashX · comparative prompt · first choice
Also compared
StackAdapt vs DemandbaseStackAdapt vs Google Display & Video 360The Trade Desk vs DemandbaseThe Trade Desk vs Google Display & Video 360Choozle vs DemandbaseChoozle vs Google Display & Video 360Demandbase vs Amazon DSPDemandbase vs Meta AdsDemandbase vs BasisAmazon DSP vs Google Display & Video 360Meta Ads vs Google Display & Video 360Basis vs Google Display & Video 360All twenty-eight head-to-head pages and the full programmatic standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.