Zero of twelve models named Choozle first on the direct prompt; zero named Demandbase. Choozle was named by nine of the twelve models and Demandbase by nine and Choozle carries 13 labels and Demandbase 17, so the shares are not directly comparable.
Named in two categories this edition.
San Francisco, United States, founded 2006. Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“If your monthly budget is under $2,000, Choozle is no longer the most cost-effective option.” Gemini 3.5 Flash · budget prompt · hard negative
“Straightforward self-serve DSP but requires ~$15K/90 days (better at slightly higher budgets)” DeepSeek V4 Flash · budget prompt · soft negative
“Good self-serve DSPs (4.6/5 G2), but practical mins ~$5K–$15K/90 days” Grok 4.1 Fast · budget prompt · soft negative
“Start with Choozle if you want a balance of premium inventory access and manageable minimums” GLM 4.7 FlashX · budget prompt · first choice
“start with AdRoll or Choozle—they're designed for smaller advertisers” MiniMax M2.5 · budget prompt · first choice
“like AdRoll and Choozle, can operate with budgets of a few hundred dollars a month” Llama 4 Maverick · budget prompt · alternative
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Platforms to Avoid for Mid-Market B2B ... Demandbase/6sense: Enterprise pricing ($50K+/year minimum)” Mistral Small · direct prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.