Programmatic and display advertising · October 2026 Edition
The Trade Desk vs Demandbase
Three of fourteen models named The Trade Desk first on the direct prompt; zero named Demandbase. Both were named by all fourteen models and The Trade Desk carries 59 labels and Demandbase 28, so the shares are not directly comparable.
By Trade Desk, Ventura, United States, founded 2009. Named in nine categories this edition.
San Francisco, United States, founded 2006. Named in twenty-four categories this edition.
First-choice share10%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate41%4%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 13; printed, not drawn.
Labels5928A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, The Trade Desk reading right to left. Rank and label count are printed, not drawn.StackAdapt was named alongside these two in eleven of the fourteen direct answers. StackAdapt vs The Trade Desk · StackAdapt vs Demandbase · The Trade Desk vs Choozle
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
The Trade DeskFirst choices, of fourteen modelsDemandbase
Direct308 against The Trade Desk · 1 against Demandbase
Paraphrase126 against The Trade Desk
Comparative100
Budget-constrained006 against The Trade Desk
Scale-constrained201 against The Trade Desk
Negative203 against The Trade Desk
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where The Trade Desk and Demandbase stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
The Trade Desk Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, The Trade Desk on the left and Demandbase on the right.The direct prompt
The plain question, one answer per model, grouped by where The Trade Desk and Demandbase stood in it.
The Trade Desk first, Demandbase an alternative
3 of 14 modelsDemandbase was named in the answer but not as the choice, or not at all.GPT-5.4 miniThe Trade Desk alternatives: Demandbase
Qwen 3.7 FlashThe Trade Desk alternatives: 6sense, Demandbase, Google Display & Video 360, Spotware
MiniMax M2.5Google Marketing Platform, The Trade Desk alternatives: LinkedIn Campaign Manager, Media.net
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, Basis, Demandbase, LinkedIn Campaign Manager
Gemini 3.5 FlashStackAdapt alternatives: AdLib, AdRoll ABM, Demandbase, LinkedIn Campaign Manager
Perplexity SonarStackAdapt alternatives: Demandbase
Grok 4.20StackAdapt alternatives: AdRoll ABM, Demandbase, Google Display & Video 360, LinkedIn Campaign Manager
Mistral SmallStackAdapt alternatives: 6sense, Demandbase, LiveRamp RampID
DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, Basis, Demandbase
Kimi K2StackAdapt alternatives: 6sense, Basis, Demandbase, LinkedIn Campaign Manager
GPT-6 LunaStackAdapt alternatives: 6sense, Demandbase, LinkedIn Campaign Manager
Muse Glimmer 30BStackAdapt alternatives: 6sense, AdRoll ABM, Basis, Demandbase, Simpli.fi
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 MaverickStackAdapt
GLM 4.7 FlashXStackAdapt alternatives: AdRoll ABM, Hey Sid
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Demandbase leads by two points.
Demandbase4%#7 of 15The Trade Desk2%#12 of 15Mid-marketThe figures above
The order flips: The Trade Desk leads at mid-market.
The Trade Desk10%#2 of 13Demandbase3%#4 of 13Enterprise
The Trade Desk leads by sixteen points.
The Trade Desk39%#1 of 10Demandbase24%#2 of 10What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Enterprise DSPs like The Trade Desk ($50K+/month) ... aren't practical for small budgets” Grok 4.20 · budget prompt · hard negative
“$20K–$50K/month minimum, better for large-scale consumer campaigns” Kimi K2 · paraphrase prompt · hard negative
“mid-market companies usually cannot afford the $25,000–$50,000 monthly minimums required for a direct seat on enterprise demand-side platforms (DSPs) like *The Trade Desk*” Gemini 3.5 Flash · direct prompt · soft negative
“If you need open-web reach and CTV without being locked into a single vendor, The Trade Desk is a strong independent option.” GLM 4.7 FlashX · comparative prompt · first choice
“generally considered to offer better safety controls, more transparency, and stronger fraud prevention mechanisms” MiniMax M2.5 · negative prompt · first choice
“Prioritize platforms like Google DV360, The Trade Desk, MediaMath, or Amazon DSP, but test via demos or pilots.” Grok 4.20 · scale prompt · first choice
What the models said about Demandbase
No label in this category carried a quote.
Also compared
StackAdapt vs The Trade DeskStackAdapt vs DemandbaseThe Trade Desk vs ChoozleThe Trade Desk vs Amazon DSPThe Trade Desk vs Meta AdsThe Trade Desk vs BasisThe Trade Desk vs Google Display & Video 360Choozle vs DemandbaseDemandbase vs Amazon DSPDemandbase vs Meta AdsDemandbase vs BasisDemandbase vs Google Display & Video 360All twenty-eight head-to-head pages and the full programmatic standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.