The Trade Desk vs Demandbase
One of twelve models named The Trade Desk first on the direct prompt; zero named Demandbase. The Trade Desk was named by twelve of the twelve models and Demandbase by nine and The Trade Desk carries 56 labels and Demandbase 17, so the shares are not directly comparable.
By Trade Desk, Ventura, United States, founded 2009. Named in seven categories this edition.
San Francisco, United States, founded 2006. Named in eighteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
The Trade DeskFirst choices, of twelve modelsDemandbase
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | |
The Trade Desk Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, The Trade Desk on the left and Demandbase on the right.The direct prompt
The Trade Desk first, Demandbase an alternative
1 of 12 modelsDemandbase was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The Trade Desk4%#7 of 12Demandbase0%#11 of 12The Trade Desk11%#3 of 14Demandbase2%#5 of 14The Trade Desk43%#1 of 6Demandbase17%#2 of 6What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid DV360/Trade Desk/Amazon DSP: High mins ($25K–$50K/month), fees make them unviable below that.” Grok 4.1 Fast · budget prompt · hard negative
“Avoid Demandbase or The Trade Desk unless your budget is comfortably into six figures annually” Kimi K2 · paraphrase prompt · hard negative
“Platforms to Avoid (for Mid-Market) | The Trade Desk | Requires ~$20K+/month minimum” Kimi K2 · direct prompt · hard negative
“The Trade Desk is often a strong starting point because it excels at ABM, offers granular targeting, has competitive pricing with lower minimum commitments” Claude Haiku 4.5 · paraphrase prompt · first choice
“The Trade Desk is the largest independent DSP on the market... champion of the "open web," offering unbiased attribution.” Gemini 3.5 Flash · comparative prompt · first choice
“The Trade Desk and DV360 are the main choices when you want broad reach across many publishers and premium CTV.” Perplexity Sonar · comparative prompt · first choice
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Platforms to Avoid for Mid-Market B2B ... Demandbase/6sense: Enterprise pricing ($50K+/year minimum)” Mistral Small · direct prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.