Index › Vertical 01 of 6 · September 2026 Edition
Edition 01 · September 2026Vertical 01
Marketing
Finding and creating demand: content, web, search, advertising, events, automation, measurement. 7 of 27 categories scored, 6 planned, 14 open for sponsorship.
Standing in marketing
First-choice share across the direct, paraphrase, budget and scale prompts, all six models, for the seven marketing categories scored in the September 2026 Edition.
01
Marketing
Email marketing platforms
Brevo 11% · Sender 11% · MailerLite 6%
HubSpot Marketing Hub67%
consensus
02
Marketing
Marketing automation and campaign management
Brevo 23% · ActiveCampaign 9% · MailerLite 5%
HubSpot Marketing Hub64%
consensus
03
Marketing
Content management systems for marketing sites
HubSpot Content Hub 22% · WordPress 22% · Storyblok 7%
Webflow44%
clear leader
04
Marketing
Webinar and virtual event platforms
Livestorm 15% · Zoho Webinar 15% · Zoom Webinars 7%
Goldcast41%
clear leader
05
Marketing
SEO and content optimization platforms
Clearscope 17% · SE Ranking 10% · Surfer SEO 7%
Semrush30%
contested
06
Marketing
Attribution and marketing mix modeling
HockeyStack 19% · Google Meridian 15% · Google Analytics 4 15%
Dreamdata30%
contested
07
Marketing
AI visibility and answer engine tracking tools
Otterly 25% · Profound 14% · Scrunch 11%
Peec AI tied with Otterly25%
contested
Next in marketing
Planned categories are in the build queue; open ones are available for a sponsor to bring forward and are scored exactly like every other.
Account-based marketing platforms plannedDigital asset management plannedExperimentation and personalization plannedLanding pages and interactive content plannedReview and reputation management plannedSocial media management plannedContent marketing platforms openEcommerce marketing openInfluencer platforms openLoyalty, advocacy and referrals openMobile apps openMobile marketing and push openNative and content advertising openPR and media monitoring openPrint openProgrammatic and display advertising openRetail, proximity and IoT marketing openSearch and social advertising platforms openVideo advertising openVideo marketing and hosting open