GTM AI Index

Index › Function 01 of 6 · October 2026 Edition

October 2026 Edition

Marketing

Finding and creating demand: content, web, search, advertising, events, automation, measurement. All 49 of its categories are scored, and rescored every edition.

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Standing in marketing

First-choice share across the direct, paraphrase, budget and scale prompts, all fourteen models, for the forty-nine marketing categories scored in the October 2026 Edition.

Marketing

Marketing automation and campaign management

A different leader in every segment

ActiveCampaignContested

39%▼−11Since September 2026: 51% → 40%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.

HubSpot Marketing HubClear leader

63%▲+4Since September 2026: 57% → 61%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Adobe Marketo EngageClear leader

53%▼−7Since September 2026: 57% → 50%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Account-based marketing platforms

A different leader in every segment

HubSpot Marketing HubContested

39%▲+14Since September 2026: 28% → 42%, +14 points. Past the 11-point floor: movement. Read over the models both editions asked.

AdRoll ABMClear leader

53%▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

DemandbaseClear leader

51%▲+4Since September 2026: 47% → 51%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Video marketing and hosting

One leader in all three segments

WistiaClear leader

55%▼−1Since September 2026: 56% → 55%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

51%▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

32%↗new leaderNew leader since September 2026: Wistia (30%) replaces Brightcove (25% then, 24% now), 6 points clear, inside the 11-point floor.

Marketing

Programmatic and display advertising

Small business and mid-market share a leader. Enterprise differs.

StackAdaptClear leader

43%▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

48%▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.

The Trade DeskContested

39%▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Digital asset management

A different leader in every segment

FilecampContested

33%▲+3Since September 2026: 27% → 30%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

CantoClear leader

45%▲+12Since September 2026: 34% → 46%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.

BynderClear leader

48%▲+16Since September 2026: 33% → 49%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.

Marketing

Mobile marketing and push

Small business and mid-market share a leader. Enterprise differs.

OneSignalClear leader

67%▲+8Since September 2026: 59% → 67%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

45%▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

BrazeClear leader

49%▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Small business and mid-market share a leader. Enterprise differs.

PostalyticsClear leader

53%▼−4Since September 2026: 50% → 46%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

44%▼−13Since September 2026: 54% → 41%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.

LobClear leader

43%▲+9Since September 2026: 37% → 47%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Call tracking platforms

Small business and mid-market share a leader. Enterprise differs.

CallRailClear leader

InvocaClear leader

Marketing

Content management systems for marketing sites

A different leader in every segment

WordPressContested

38%↗new leaderNew leader since September 2026: WordPress (38%) replaces Webflow (47% then, 23% now), 15 points clear, past the 11-point floor.

HubSpot Content HubClear leader

42%↗new leaderNew leader since September 2026: HubSpot Content Hub (44%) replaces WordPress (33% then, 31% now), 13 points clear, past the 11-point floor.

Adobe Experience ManagerContested

22%↗new leaderNew leader since September 2026: Adobe Experience Manager (23%) replaces Contentful (37% then, 9% now), 14 points clear, past the 11-point floor.

Marketing

Native and content advertising

A different leader in every segment

MGIDContested

29%▼−4Since September 2026: 37% → 33%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

StackAdaptClear leader

41%▲+21Since September 2026: 23% → 44%, +21 points. Past the 11-point floor: movement. Read over the models both editions asked.

LinkedIn Sponsored ContentContested

20%=heldSince September 2026: 21% → 20%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Brand protection platforms

One leader in all three segments

Red PointsClear leader

Marketing

App store optimization tools

A different leader in every segment

AppfiguresContested

AppTweakContested

Sensor TowerClear leader

Marketing

Competitive intelligence tools

Small business and mid-market share a leader. Enterprise differs.

KompyteContested

CrayonClear leader

Marketing

Ecommerce marketing

Small business and mid-market share a leader. Enterprise differs.

HubSpot Marketing HubContested

28%↗new leaderNew leader since September 2026: HubSpot Marketing Hub (24%) replaces Klaviyo (17% then, 14% now), 10 points clear, inside the 11-point floor.

38%▼−2Since September 2026: 36% → 34%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Salesforce Marketing Cloud tiedContested

15%↗new leaderNew leader since September 2026: Salesforce Marketing Cloud (13%) replaces Adobe Marketo Engage (22% then, 11% now), 2 points clear, inside the 11-point floor.

Marketing

Click fraud protection

Small business and mid-market share a leader. Enterprise differs.

ClickCeaseClear leader

LunioContested

Marketing

Email marketing platforms

Mid-market and enterprise share a leader. Small business differs.

ActiveCampaignContested

25%▼−8Since September 2026: 36% → 28%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

HubSpot Marketing Hub tiedContested

35%↗new leaderNew leader since September 2026: HubSpot Marketing Hub (32%) replaces ActiveCampaign (40% then, 30% now), 2 points clear, inside the 11-point floor.

29%↗new leaderNew leader since September 2026: HubSpot Marketing Hub (34%) replaces Adobe Marketo Engage (23% then, 28% now), 6 points clear, inside the 11-point floor.

Marketing

Email deliverability and testing tools

Small business and mid-market share a leader. Enterprise differs.

GlockAppsContested

Validity EverestClear leader

Marketing

Audio and podcast advertising

Small business and mid-market share a leader. Enterprise differs.

AudioGoClear leader

StackAdaptContested

Marketing

Content marketing platforms

Small business and mid-market share a leader. Enterprise differs.

HubSpot Content HubContested

31%▼−3Since September 2026: 31% → 28%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

33%▲+4Since September 2026: 30% → 34%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

ContentlyContested

15%↗new leaderNew leader since September 2026: Contently (18%) replaces HubSpot Content Hub (19% then, 15% now), 2 points clear, inside the 11-point floor.

Marketing

Email signature management

One leader in all three segments

ExclaimerClear leader

Marketing

Local listings management

Small business and mid-market share a leader. Enterprise differs.

BrightLocalClear leader

YextClear leader

Marketing

Retail media platforms

Small business and mid-market share a leader. Enterprise differs.

Amazon AdsContested

SkaiContested

Marketing

Video advertising

A different leader in every segment

YouTube Ads tiedContested

15%↗new leaderNew leader since September 2026: YouTube Ads (17%) replaces Meta Ads (21% then, 10% now), 6 points clear, inside the 11-point floor.

StackAdaptContested

32%▲+9Since September 2026: 24% → 33%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

LinkedIn Video AdsContested

14%↗new leaderNew leader since September 2026: LinkedIn Video Ads (14%) replaces The Trade Desk (19% then, 12% now), 2 points clear, inside the 11-point floor.

Marketing

PR and media monitoring

A different leader in every segment

Brand24Contested

32%▲+2Since September 2026: 31% → 33%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Muck RackContested

30%▲+5Since September 2026: 24% → 29%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

MeltwaterClear leader

46%▼−9Since September 2026: 57% → 48%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Social media management

Mid-market and enterprise share a leader. Small business differs.

BufferClear leader

51%▲+16Since September 2026: 35% → 51%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.

Sprout SocialContested

30%▼−3Since September 2026: 37% → 34%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

26%↗new leaderNew leader since September 2026: Sprout Social (27%) replaces Sprinklr Social (26% then, 23% now), 4 points clear, inside the 11-point floor.

Marketing

Landing pages and interactive content

A different leader in every segment

LeadpagesContested

19%↗new leaderNew leader since September 2026: Unbounce (20%) replaces Leadpages (26% then, 19% now), 2 points clear, inside the 11-point floor.

UnbounceContested

30%▲+4Since September 2026: 28% → 32%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

InstapageClear leader

49%▲+7Since September 2026: 41% → 48%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Event management platforms

A different leader in every segment

Zoho BackstageContested

BizzaboContested

Cvent Event Marketing & ManagementClear leader

Marketing

Experimentation and personalization

Small business and mid-market share a leader. Enterprise differs.

VWOContested

36%▼−2Since September 2026: 38% → 37%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

27%▼−8Since September 2026: 34% → 26%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Optimizely CMSClear leader

46%▲+7Since September 2026: 45% → 52%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Attribution and marketing mix modeling

Small business and mid-market share a leader. Enterprise differs.

DreamdataContested

26%▲+5Since September 2026: 19% → 24%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

27%▼−3Since September 2026: 29% → 26%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

RockerboxContested

15%↗new leaderNew leader since September 2026: Dreamdata (13%) replaces Adobe Marketo Measure (16% then, 13% now), 0 points clear, inside the 11-point floor.

Marketing

Loyalty, advocacy and referrals

Small business and mid-market share a leader. Enterprise differs.

Smile.ioContested

30%▼−3Since September 2026: 33% → 29%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

26%↗new leaderNew leader since September 2026: Influitive AdvocateHub (23%) replaces Smile.io (24% then, 23% now), 0 points clear, inside the 11-point floor.

Influitive AdvocateHubContested

29%▲+16Since September 2026: 15% → 32%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.

Marketing

Ecommerce search and merchandising

A different leader in every segment

DoofinderContested

AlgoliaContested

CoveoContested

Marketing

Direct mail and gifting platforms

Mid-market and enterprise share a leader. Small business differs.

GoodyContested

SendosoClear leader

Marketing

Website governance and accessibility

Mid-market and enterprise share a leader. Small business differs.

UserWayContested

SiteimproveClear leader

Marketing

Webinar and virtual event platforms

Small business and mid-market share a leader. Enterprise differs.

LivestormContested

32%↗new leaderNew leader since September 2026: Livestorm (30%) replaces Demio (39% then, 28% now), 2 points clear, inside the 11-point floor.

25%▲+1Since September 2026: 23% → 24%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

ON24Contested

35%▼−1Since September 2026: 33% → 33%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Marketing resource management

A different leader in every segment

monday.com Work ManagementContested

Wrike for MarketingContested

AprimoContested

Marketing

AI marketing agents

Small business and mid-market share a leader. Enterprise differs.

HubSpot BreezeContested

Salesforce Agentforce MarketingContested

Marketing

Influencer platforms

Small business and mid-market share a leader. Enterprise differs.

FavikonClear leader

43%▲+9Since September 2026: 31% → 40%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

23%▼−8Since September 2026: 27% → 18%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

CreatorIQClear leader

47%▼−4Since September 2026: 53% → 49%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Event lead capture apps

Small business and mid-market share a leader. Enterprise differs.

BlinqContested

iCaptureContested

Marketing

Employee advocacy platforms

A different leader in every segment

EveryoneSocialContested

DSMN8 tiedContested

EveryoneSocialClear leader

Marketing

SEO and content optimization platforms

A different leader in every segment

Surfer SEOContested

20%▼−3Since September 2026: 23% → 20%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

SemrushContested

21%↗new leaderNew leader since September 2026: Semrush (22%) replaces Surfer SEO (25% then, 18% now), 4 points clear, inside the 11-point floor.

ConductorContested

40%▼−3Since September 2026: 41% → 39%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

AI visibility and answer engine tracking tools

Small business and mid-market share a leader. Enterprise differs.

OtterlyContested

31%▼−19Since September 2026: 47% → 28%, −19 points. Past the 11-point floor: movement. Read over the models both editions asked.

20%▼−1Since September 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

ProfoundClear leader

55%▼−9Since September 2026: 63% → 53%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Audience and consumer insights platforms

Small business and mid-market share a leader. Enterprise differs.

SparkToroContested

GWIContested

Marketing

Creative automation platforms

A different leader in every segment

CanvaContested

BannerflowContested

CeltraContested

Marketing

Review and reputation management

Mid-market and enterprise share a leader. Small business differs.

NiceJobContested

15%▼−3Since September 2026: 18% → 15%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

BirdeyeContested

18%▼−6Since September 2026: 26% → 20%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

26%▼−3Since September 2026: 31% → 28%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

SMS and WhatsApp marketing platforms

A different leader in every segment

SimpleTextingContested

Customer.ioContested

BrazeContested

Marketing

A different leader in every segment

OneSignalContested

31%▼−11Since September 2026: 43% → 32%, −11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Customer.ioContested

17%↗new leaderNew leader since September 2026: Customer.io (16%) replaces Meta Advantage+ App Campaigns (15% then, 4% now), 12 points clear, past the 11-point floor.

BrazeClear leader

50%▲+12Since September 2026: 39% → 51%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.

Marketing

Retail, proximity and IoT marketing

A different leader in every segment

RadarContested

11%↗new leaderNew leader since September 2026: Radar (12%) replaces Google Business Profile (12% then, 2% now), 10 points clear, inside the 11-point floor.

Foursquare ProximityContested

15%▼−3Since September 2026: 19% → 16%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

RadarContested

18%▼−4Since September 2026: 24% → 20%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Search and social advertising platforms

Small business and mid-market share a leader. Enterprise differs.

Google Ads tiedContested

15%▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

13%↗new leaderNew leader since September 2026: Adzooma (13%) replaces Google Ads (10% then, 12% now), 2 points clear, inside the 11-point floor.

SkaiClear leader

44%▲+3Since September 2026: 42% → 46%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Marketing

Conversational marketing platforms

Small business and mid-market share a leader. Enterprise differs.

TidioContested

QualifiedClear leader

Every marketing category, every edition

All forty-nine are scored in the October 2026 Edition and rescored every month. Each category page carries the leader, the products warned against, every model's answer prompt by prompt, the sources the answers cite, and every judgment made between the raw labels and the numbers. Subscribers receive every edition's files on the day it compiles.

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