SMS and WhatsApp marketing platforms for small business buyers
Asked as “SMS marketing platform”, and as “text message and WhatsApp marketing tool”, on behalf of a small B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
21%
Contested · Salesmsg 14%
21SimpleTexting14Salesmsg11Textedly54others
21% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the one product at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
All twenty-eight head-to-head pages: the top eight products, each against each
Customer.io vs TwilioCustomer.io vs EZ TextingCustomer.io vs SimpleTextingCustomer.io vs SlickTextSalesmsg vs BrevoSalesmsg vs TextedlySalesmsg vs TwilioSalesmsg vs EZ TextingSalesmsg vs SimpleTextingSalesmsg vs SlickTextBrevo vs TextedlyBrevo vs TwilioBrevo vs EZ TextingBrevo vs SimpleTextingBrevo vs SlickTextTextedly vs TwilioTextedly vs EZ TextingTextedly vs SimpleTextingTextedly vs SlickTextTwilio vs EZ TextingTwilio vs SimpleTextingTwilio vs SlickTextEZ Texting vs SimpleTextingEZ Texting vs SlickTextSimpleTexting vs SlickText
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01S02
03
04
05
06
07
08
09
10
11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01SimpleTexting21%
SimpleTexting21%02Salesmsg14%
03Textedly11%
Textedly11%04SlickText9%
SlickText9%05Brevo7%
Brevo7%06WATI5%
WATI5%07EZ Texting5%
EZ Texting5%08Klaviyo SMS4%
Klaviyo SMS4%09Twilio4%
Twilio4%10TextMagic2%
TextMagic2%11Respond.io2%
Respond.io2%12Attentive0%
Attentive0%What they warned about
Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Twilio33%
12 of 36 labels negative · 8 of 14 models · 3 hard negative
“Verdict: Avoid this unless you have an in-house software engineer willing to build and maintain the integration yourself.” Qwen 3.7 Flash, negative prompt
Attentive50%
7 of 14 labels negative · 6 of 14 models
“Platforms like **Attentive**... **Why to be cautious:** **Budget bloat and restrictive contracts.**” Gemini 3.5 Flash, negative prompt
Klaviyo SMS14%
3 of 22 labels negative · 3 of 14 models
“Even **Klaviyo**'s SMS system, while excellent for Shopify stores, can scale in price very rapidly if not managed carefully” Gemini 3.5 Flash, negative prompt
SlickText10%
3 of 30 labels negative · 3 of 14 models
“Slicktext: Not ideal for very small, local hobbies with only a few customers, or businesses that only need to send one or two messages a month.” Llama 4 Maverick, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1103 links across 248 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.
vendor site · Salesmessage35 answers · 39 citations · 12 models
34 answers · 45 citations · 11 models
vendor site · Zapier31 answers · 32 citations · 11 models
vendor site · Sender30 answers · 32 citations · 12 models
27 answers · 35 citations · 11 models
vendor site · SlickText22 answers · 25 citations · 11 models
vendor site · Guideflow22 answers · 23 citations · 10 models
vendor site · Twilio21 answers · 27 citations · 11 models
20 answers · 23 citations · 10 models
vendor site · Sinch20 answers · 21 citations · 7 models
vendor site · Attentive19 answers · 21 citations · 9 models
vendor site · Respond.io18 answers · 23 citations · 10 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
34 answers · 11 models
31 answers · 11 models
31 answers · 11 models
29 answers · 11 models
19 answers · 10 models
19 answers · 7 models
18 answers · 9 models
16 answers · 7 models
16 answers · 11 models
16 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sms marketing platform”, “sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| SimpleTexting simpletexting.com | 21% | 116 | 18,100 | 66 | 110,549 | $1,355 | 76 | |
| Salesmsg | 14% | 2,400 | 4 | |||||
| Textedly textedly.com | 11% | 79 | 8,100 | 46 | 155,557 | $3 | 45 | |
| SlickText slicktext.com | 9% | 88 | 5,400 | 49 | 168,404 | $20 | 34 | 3 |
| Brevo brevo.com | 7% | 386 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| WATI wati.io | 5% | 55 | 1,900 | 150 | 6,309 | 24 | ||
| EZ Texting eztexting.com | 5% | 61 | 14,800 | 190 | 50,414 | $123 | 90 | |
| Klaviyo SMS klaviyo.com | 4% | 72 | 210 | 19 | 200,057 | $572 | 20 | 4 |
| Twilio twilio.com | 4% | 153 | 135,000 | 4,343 | 1,028,633 | $935 | 113 | |
| ActiveCampaign activecampaign.com | 4% | 445 | 18,100 | 307 | 235,709 | $1,424 | 32 |
Google's top ten for the two searches hold 14 sites; 5 of them are among the sites the models cited here (g2.com, guideflow.com, salesmessage.com, slicktext.com, zapier.com). The first result for “best sms marketing platform” is zapier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best SMS marketing platform for a small B2B company?”Paraphrase“Which text message and WhatsApp marketing tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top SMS and WhatsApp marketing platforms for a small team and how do they differ?”Budget-constrained“What is the best SMS marketing platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an SMS marketing platform. What should we look at?”Negative“Which SMS and WhatsApp marketing platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5SalesmsgActiveCampaign, Respond.ioChangedSimpleTexting, WATITextedlyno first choiceagainst: Attentive, Klaviyo SMS, Listrak, Twilio, WebEngage, What-Sender
Three alternatives
ActiveCampaign, EZ Texting, SimpleTextingTwo alternatives
Customer.io, SendPulseFour alternatives
Brevo, Klaviyo SMS, Salesmsg, SlickTextTwo alternatives
SendPulse, SimpleTextingGPT-5.4 miniSimpleTextingTwilioChangedTwilioMailchimpno first choicenothing named
Two alternatives
Klaviyo SMS, TwilioTwo alternatives
Brevo, WATIFour alternatives
Brevo, Klaviyo SMS, ManyChat, SimpleTextingOne alternative
PostscriptGemini 3.5 FlashSalesmsgSleekFlowChangedBrevoTextMagicKlaviyo SMSagainst: Twilioagainst: AWS End User Messaging, Attentive, Baileys, Bird, GoHighLevel, Klaviyo SMS, Twilio, WA-Automate
Three alternatives
ActiveCampaign, Sakari, TextUsThree alternatives
Brevo, Respond.io, SalesmsgSix alternatives
Klaviyo SMS, ManyChat, Postscript, Respond.io, SimpleTexting, WATIThree alternatives
Sender, Textla, TwilioFour alternatives
Postscript, Salesmsg, SimpleTexting, SlickTextPerplexity SonarSimpleTextingagainst: TwilioSalesmsgChangedSlickTextSimpleTextingagainst: Textla, Twiliono first choiceagainst: Yotpo
Three alternatives
Sender, SlickText, TextedlyThree alternatives
Nutshell SMS, Sinch, TextUsFive alternatives
Klaviyo SMS, Omnisend, SimpleTexting, Textedly, TwilioTwo alternatives
Sender, TextedlyGrok 4.1 FastSimpleTextingBrevoChangedSimpleTexting, WATIEZ Textingagainst: TwilioSimpleTexting, SlickTextagainst: Attentiveagainst: Attentive, Klaviyo SMS, SlickText, Twilio, Unknown or unverified WhatsApp Business API (BSP) providers
Three alternatives
EZ Texting, SlickText, TextedlyThree alternatives
Attentive, Klaviyo SMS, WATINine alternatives
AiSensy, Brevo, EZ Texting, Gallabox, Respond.io, SleekFlow, SlickText, TextMagic, TextedlyFive alternatives
SimpleTexting, SlickText, TextMagic, Textedly, TextlaOne alternative
TextMagicMistral SmallGetVero, SimpleTextingTwilio, WATIChangedSimpleTexting, WATISlickText, Textedlyno first choiceagainst: Sender, WhatsApp Business API
One alternative
TwilioOne alternative
SimpleTextingFive alternatives
Brevo, Gallabox, Klaviyo SMS, SlickText, TwilioTwo alternatives
Sender, TwilioDeepSeek V4 FlashSalesmsgBrevoChangedBrevo, WATIagainst: Gallabox, TwilioSlickTextno first choiceagainst: Attentive, Brevo, EZ Texting, Interakt, Respond.io, SimpleTexting, SlickText, Textedly, WATI
Two alternatives
EZ Texting, SimpleTextingOne alternative
WATIThree alternatives
AiSensy, Klaviyo SMS, OmnisendThree alternatives
EZ Texting, SimpleTexting, TextMagicLlama 4 MaverickGetVerono first choiceChangedno first choiceTextedlyno first choiceagainst: SlickText
Four alternatives
Attentive, Salesmessage, Sender, TwilioThree alternatives
Sender, SlickText, TwilioQwen 3.7 FlashSalesmsgagainst: HubSpot Marketing HubActiveCampaignChangedPostscriptYepTextno first choiceagainst: Twilioagainst: Attentive, Bhash SMS, CheapGlobalSMS, Infobip, Twilio
Two alternatives
Brevo, SimpleTextingOne alternative
WATIThree alternatives
ManyChat, Simpler, WATIFour alternatives
EZ Texting, SimpleTexting, SlickText, TextMagicKimi K2EZ Texting, SimpleTextingagainst: TwilioSalesmsg, SimpleTextingChangedSimpleTexting, WATISlickTextno first choiceagainst: Attentive, Bhash SMS, Postscript, Textlocal, Trumpia
Two alternatives
ActiveCampaign, TextUsFour alternatives
Brevo, TextUs, Twilio, WATISeven alternatives
Brevo, EZ Texting, Interakt, Respond.io, SendPulse, Textedly, TwilioFour alternatives
CheapestTexting, SimpleTexting, TextMagic, TextedlyGLM 4.7 FlashXSalesmsg, SimpleTextingagainst: TwilioKlaviyo SMS, WATIChangedSimpleTexting, WATITextedlyno first choiceagainst: AiSensy, WATI
Four alternatives
EZ Texting, Postscript, SendPulse, SlickTextThree alternatives
Brevo, Insider, Respond.ioTwo alternatives
Brevo, Respond.ioTwo alternatives
ClickSend, EZ TextingMiniMax M2.5Ringy, SalesmsgBrevoChangedBrevo, WATITextedlyno first choicenothing named
Two alternatives
Klaviyo SMS, SimpleTextingFive alternatives
Bird, ClickSend, Plivo, Twilio, Zoho Marketing AutomationFour alternatives
Brevo WhatsApp, Mobile Text Alerts, Statusbrew, Text-Em-AllTwo alternatives
Brevo, SlickTextGPT-6 LunaSakariBrevoChangedKlaviyo SMSEZ Textingno first choiceagainst: Twilio Programmable Messaging
Two alternatives
Salesmsg, SimpleTextingThree alternatives
Brevo, ManyChat, WATITwo alternatives
Brevo, TextedlyMuse Glimmer 30BSimpleTextingSimpleTexting, WATIChangedSimpleTexting, SlickTextagainst: EZ TextingTextedlySimpleTexting, SlickTextnothing named
Four alternatives
Ringy, SlickText, Textedly, TwilioTwo alternatives
Ringy, TwilioSeven alternatives
AiSensy, Bird formerly MessageBird, Brevo, Interakt, Respond.io, WANotifier, WATIFour alternatives
Brevo, EZ Texting, Klaviyo SMS, TextMagicBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:29 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:22 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 01:02 | yes | 18 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-04 22:55 | yes | 18 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-04 22:52 | yes | 21 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 22:57 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:19 | yes | 20 | 24 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:15 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:55 | yes | 8 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:11 | yes | 15 | 38 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:18 | yes | 13 | 278 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:22 | yes | 10 | 20 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:57 | yes | 4 | 16 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:48 | yes | 13 | 14 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:58 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:04 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:32 | yes | 14 | 30 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-05 00:46 | yes | 19 | 2 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 00:21 | yes | 20 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:28 | yes | 10 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 22:37 | yes | 24 | 28 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:45 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:20 | yes | 10 | 52 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:48 | yes | 20 | 21 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 23:53 | yes | 19 | 74 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:36 | yes | 11 | 95 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:33 | yes | 3 | 21 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:57 | yes | 15 | 24 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:22 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:32 | yes | 6 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 22:48 | yes | 21 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-04 23:12 | yes | 17 | 4 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-04 23:57 | yes | 22 | 11 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 23:29 | yes | 15 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:20 | yes | 25 | 50 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:38 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:14 | no | 0 | 24 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:20 | yes | 24 | 33 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:33 | yes | 25 | 146 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 22:28 | yes | 15 | 16 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:12 | yes | 6 | 29 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:39 | yes | 24 | 39 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:28 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:50 | yes | 3 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:25 | yes | 17 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-05 00:44 | yes | 18 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-04 22:40 | yes | 22 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:40 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:39 | yes | 24 | 27 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:53 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:07 | yes | 13 | 21 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:32 | yes | 9 | 23 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 22:13 | yes | 24 | 36 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:59 | yes | 10 | 12 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:41 | yes | 3 | 17 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:12 | yes | 13 | 14 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:54 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:19 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:31 | yes | 14 | 33 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-04 23:44 | yes | 19 | 4 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 00:16 | yes | 14 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 22:24 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 22:30 | yes | 23 | 31 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:58 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:43 | no | 0 | 22 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:42 | yes | 15 | 23 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 22:24 | yes | 10 | 23 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:15 | no | 0 | 7 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:59 | yes | 3 | 18 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:34 | yes | 15 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:25 | yes | 18 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:47 | yes | 7 | 9 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:12 | yes | 26 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-05 00:19 | yes | 18 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 00:11 | yes | 24 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:52 | yes | 10 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 22:51 | yes | 24 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:06 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:31 | yes | 20 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:44 | yes | 25 | 24 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:16 | yes | 24 | 48 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:01 | yes | 23 | 36 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:59 | yes | 4 | 28 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 22:33 | yes | 25 | 32 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Klaviyo read as Klaviyo SMS
Klaviyo (SMS add-on) read as Klaviyo SMS
Unresolved, counted raw
AWS End User Messaging (EUM)
Bird formerly MessageBird
Brevo WhatsApp
CheapGlobalSMS
CheapestTexting
MSG91
Message IQ
Meta WhatsApp Business Platform via a provider
Nutshell SMS
Retainful
Simpler (formerly Massreach)
Superchat
Trumpia
Twilio
Twilio (raw API)
Unknown or unverified WhatsApp Business API (BSP) providers
WhatsApp API
YepText
Discontinued, still offered
No shut-down product was recommended here.