Small business▲+10Since September 2026: 15% → 24%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
24%from 15% in September 2026
Inside the floor by 1 pointRank 3 of 42, unchanged
13 categories · RankedBrevo
403Judge labels
78First choices
28Negative labels
14 / 14Models named it
13Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
25% in Marketing automation for small business buyers
Rank 2 of 59 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 8% of its 24 labels there were negative.
What the models named instead of Brevo →By buyer segmentStrongest at small business.
Small business3 of 44
25%52 labels
accepted challenger
Mid-market2 of 59
21%24 labels
accepted challenger
Enterprise52 of 54
0%8 labels
under the label threshold
In marketing automation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Brevo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Marketing automation and campaign management | Marketing | 21% | 2 of 59 | 8% | 24 | accepted challenger | ▼−3Since September 2026: 26% → 23%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 12% | 3 of 66 | 8% | 37 | accepted challenger | ▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 10% | 3 of 111 | 0% | 18 | accepted challenger | |
| Channel partner and local marketing | Partner and channel | 7% | 6 of 124 | 0% | 6 | under 10 labels · led by Channelscaler at 10% | ▼−1Since September 2026: 8% → 8%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce marketing | Marketing | 4% | 7 of 115 | 0% | 18 | accepted challenger | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer data platforms | GTM data and infrastructure | 2% | 8 of 61 | 0% | 4 | under 10 labels · led by Segment at 49% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 2% | 12 of 80 | 25% | 4 | under 10 labels · led by OneSignal at 45% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 34 of 157 | 0% | 5 | under 10 labels · led by HubSpot Breeze at 24% | |
| Email deliverability and testing tools | Marketing | 0% | 42 of 110 | 20% | 5 | under 10 labels · led by GlockApps at 34% | |
| Content marketing platforms | Marketing | 0% | 51 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email verification | GTM data and infrastructure | 0% | 59 of 65 | 100% | 1 | under 10 labels · led by ZeroBounce at 42% | newNew since September 2026: not ranked then, 0% now. |
| Landing pages and interactive content | Marketing | 0% | 45 of 69 | 0% | 1 | under 10 labels · led by Unbounce at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Value selling tools | Sales | 0% | 72 of 116 | 0% | 1 | under 10 labels · led by Minoa at 21% |
Movement
Since September 2026, Brevo held within the floor in all thirteen categories: no change cleared 11 points.
Best category · Marketing automation · by segment
Mid-market▼−3Since September 2026: 26% → 23%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
23%from 26% in September 2026
Inside the floor by 8 pointsRank 2 of 51, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 48 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SMS & WhatsApp | 0% | 11% | newNew since September 2026: not ranked then, 11% now. | New this edition | Rank 3 of 111, unchanged |
| Email marketing | 16% | 10% | ▼−6Since September 2026: 16% → 10%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 66, unchanged |
| Ecommerce marketing | 0% | 5% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 7 of 115 |
| Marketing automation | 26% | 23% | ▼−3Since September 2026: 26% → 23%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 59, unchanged |
| CDP | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 8 of 61 |
| Mobile & push | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 12 of 80 |
| Channel marketing | 8% | 8% | ▼−1Since September 2026: 8% → 8%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 6 of 124 |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 157, unchanged |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 110, unchanged |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 40 → 51 of 135 |
| Email verification | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 59 of 65, unchanged |
| Landing pages | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 45 of 69 |
| Value selling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 72 of 116, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Brevo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Brevo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 4 | 2 | 2 | 12 |
| GPT-5.4 mini | 0 | 5 | 0 | 1 | 6 |
| Gemini 3.5 Flash | 2 | 7 | 0 | 0 | 9 |
| Perplexity Sonar | 3 | 2 | 1 | 0 | 6 |
| Grok 4.1 Fast | 3 | 7 | 4 | 2 | 16 |
| Mistral Small | 2 | 4 | 3 | 0 | 9 |
| DeepSeek V4 Flash | 2 | 7 | 2 | 0 | 11 |
| Llama 4 Maverick | 2 | 1 | 3 | 0 | 6 |
| Qwen 3.7 Flash | 3 | 8 | 0 | 0 | 11 |
| Kimi K2 | 2 | 3 | 2 | 2 | 9 |
| GLM 4.7 FlashX | 4 | 3 | 2 | 1 | 10 |
| MiniMax M2.5 | 4 | 3 | 2 | 0 | 9 |
| GPT-6 Luna | 2 | 3 | 0 | 0 | 5 |
| Muse Glimmer 30B | 1 | 3 | 2 | 0 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct45 labels2
Paraphrase46 labels12
Comparative87 labels8not counted in share
Budget-constrained144 labels61
Scale-constrained22 labels3
Negative59 labels9not counted in share
First choiceAlternativeMentionNegative403 labels in all, every segment counted; 78 of the 95 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best Overall Value: Brevo (formerly Sendinblue) Brevo is widely considered the most cost-effective all-in-one automation tool for small businesses.” Qwen 3.7 Flash · Marketing automation · budget prompt · first choice
“the best all-around marketing automation platform is usually Brevo because it offers a free plan and low starting prices” Perplexity Sonar · Marketing automation · budget prompt · first choice
“Sender and Brevo stand out as the most cost-effective through-channel marketing platforms with robust free plans” Mistral Small · Channel marketing · budget prompt · first choice
“Brevo is the most cited "best budget" platform because of the unlimited contacts free tier and email-volume pricing.” Muse Glimmer 30B · Email marketing · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Brevo reviews include complaints about negative-framed opt-outs and automatic upgrades that users felt were deceptive.” GPT-5.4 mini · Email verification · negative prompt · soft negative
“The main downside is their sending limits... throttling speed or suspending accounts that spike in volume.” Claude Haiku 4.5 · Marketing automation · negative prompt · soft negative
“Multiple Reddit users mention Brevo throttling speed or suspending accounts that spike in volume.” Claude Haiku 4.5 · Email marketing · negative prompt · soft negative
“It lacks the deep behavioral segmentation and API depth of Customer.io or Braze” GLM 4.7 FlashX · Mobile & push · direct prompt · soft negative
Named alongside
The products named in the same answers as Brevo, over the 403 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brevo was named but was not.ShowHide
Named alongside
The products named in the same answers as Brevo, over the 403 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brevo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Brevo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 386 of the 403 answers that named Brevo and are not a share of its labels.
Domains cited
brevo.comYour site150
sender.net101
emailvendorselection.com93
g2.com89
ventureharbour.com86
emailtooltester.com84
activecampaign.com78
blog.hubspot.com77
getresponse.com75
sequenzy.com75
758 of the 908 domain citations in answers naming Brevo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
brevo.com is not in Google's top ten for any of the category's searches. In the answers, Brevo takes 21% of first choices and HubSpot Marketing Hub takes 63%.ShowHide
Search and answers
brevo.com is not in Google's top ten for any of the category's searches. In the answers, Brevo takes 21% of first choices and HubSpot Marketing Hub takes 63%.
ShowHideIn search
Google, US estimatesPosition for “marketing automation platform”
–
not in the top ten
Position for “best marketing automation platform”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“brevo”)
- AI search demand for its name, est.
- 327 a month
- Organic visits to its site
- about 81,741 a month
- Searches its site ranks for
- 11,885 · 479 in the top three
- Sites linking to it
- 86,418
- Paid Google search
- 4 searches its ads show for, about 2,906 clicks and $17,847 a month (estimate)
In answers
This editionShare of first choices
21%
rank 2 of 59 in marketing automation
Segment leader
63%
HubSpot Marketing Hub
- First choices
- 78 across its categories
- Named in
- 403 answers
- Its own site cited
- in 386 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on brevo.com
8,421
subdomains included
Content
822
counted in the table below
Documentation
1,728
Product · Integration
34 · 629
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 460 | undated | |||
| Glossary or explainer | 127 | undated | |||
| Case study | 126 | undated | |||
| Comparison | 45 | undated | |||
| Report or ebook | 28 | undated | |||
| News or press | 21 | undated | |||
| Webinar or virtual event | 8 | 0 | 2025-02-19 | ||
| Template or tool | 4 | undated | |||
| Conference or event | 2 | 0 | 2022-11-01 | ||
| Podcast or video | 1 | 0 | 2024-03-06 |
Most recent
- 2025-02-193142 webinar or virtual event
- 2024-09-272173 webinar or virtual event
- 2024-03-06883 podcast or video
- 2022-11-01Engineering meetup 2022 conference or event
Events in person
Upcoming
- November 30, 2026Tech for Retail ParisParis
Last twelve months
- September 23, 2026 to September 24, 2026DMEXCO 2026: Triff das Brevo TeamKöln · exhibited
As the event pages on brevo.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page brevo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Brevo
What the judge wrote, as written, with how often. The vendor table decides that these count as Brevo; a claim can dispute any of them.
Brevo (formerly Sendinblue) 48Brevo (Sendinblue) 4Brevo (formerly SendinBlue) 2Brevo (ex-Sendinblue) 1
Follow Brevo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Brevo.ShowHide
The company
Brevo.
ShowHideOn record
Wikidata- Website
- brevo.com
- Headquarters
- Paris, France
- Founded
- 2012
- Employees
- about 1,000 (2025)
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Brevo is the leading Customer Platform designed to efficiently build meaningful relationships at scale.
- For
- businesses
- Price stated
- Free, Starter, Standard, Professional, Enterprise brevo.com
- Starting price
- 0 brevo.com
- Free plan or trial
- Try it free; Sign up free; No credit card required. brevo.com
- Integrations claimed
- 150 brevo.com
- Certifications
- B Corp Certification
- Customers named
- AdbloomBuffalo GrillSuntransfers
- Not stated on the pages read
- Hosting
What Brevo's own pages state, read September 28, 2026: brevo.com, brevo.com/pricing, brevo.com/success_stories_topic/security, brevo.com/features/ai, brevo.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brevo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brevo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Brevo by email, built from the raw record of the edition. It shows:
- where Brevo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Brevo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Brevo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Brevo is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideMarketing automation and campaign management
Brevo is among the products AI models recommend first in Marketing automation and campaign management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Email marketing platforms
Brevo is among the products AI models recommend first in Email marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
SMS and WhatsApp marketing platforms
Brevo is among the products AI models recommend first in SMS and WhatsApp marketing platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.