GTM AI Index
Index Marketing Marketing automation › Brevo vs ActiveCampaign
Marketing automation and campaign management · September 2026 Edition

Brevo vs ActiveCampaign

Zero of twelve models named Brevo first on the direct prompt; two named ActiveCampaign. Both were named by all twelve models and Brevo carries 28 labels and ActiveCampaign 56, so the shares are not directly comparable.

Brevo

accepted challenger

Paris, France, founded 2012. Named in nine categories this edition.

ActiveCampaign

accepted challenger

Chicago, United States, founded 2003. Named in ten categories this edition.

First-choice share26%13%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 11; printed, not drawn.
Labels2856A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brevo reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in eleven of the twelve direct answers. HubSpot Marketing Hub vs Brevo · HubSpot Marketing Hub vs ActiveCampaign

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing automation and campaign management page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
BrevoFirst choices, of twelve modelsActiveCampaign
Direct02
Paraphrase01
Comparative06
Budget-constrained123
Scale-constrained00
Negative223 against ActiveCampaign
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Brevo and ActiveCampaign stood in it.

ActiveCampaign first, Brevo an alternative

2 of 12 modelsBrevo was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashActiveCampaign, HubSpot Marketing Hub alternatives: Brevo, Customer.io, MarketBetter, Ortto
GLM 4.7 FlashXActiveCampaign, HubSpot Marketing Hub

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement
Perplexity SonarHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastHubSpot Marketing Hub alternatives: Act-On, ActiveCampaign, Salesforce Marketing Cloud Account Engagement
Mistral SmallHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: 6sense, ActiveCampaign, Customer.io, Demandbase, Klaviyo, Salesforce Marketing Cloud Account Engagement
Llama 4 MaverickHubSpot Marketing Hub alternatives: ActiveCampaign, MarketBetter, Ortto
Kimi K2HubSpot Marketing Hub alternatives: ActiveCampaign, Salesforce Marketing Cloud Account Engagement
MiniMax M2.5HubSpot Marketing Hub alternatives: Act-On, ActiveCampaign, Adobe Marketo Engage, Braze, Iterable, Salesforce Marketing Cloud Account Engagement

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
GPT-5.4 miniHubSpot Marketing Hub Professional or Enterprise alternatives: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by thirty-six points.
ActiveCampaign51%#1 of 10
Brevo15%#3 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: Brevo leads at mid-market.
Brevo26%#2 of 11
ActiveCampaign13%#3 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Brevo0%#– of 9
ActiveCampaign0%#9 of 9
The full enterprise standing →

What the models said about Brevo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Go with Brevo. You will save hundreds of dollars a month by paying for email volume instead of contact list size.” Gemini 3.5 Flash · budget prompt · first choice

What the models said about ActiveCampaign

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“ActiveCampaign — Billing surprises & cancellation horror stories ... Avoid if: You have messy/inactive lists” DeepSeek V4 Flash · negative prompt · hard negative
“Choose ActiveCampaign if you are a growing B2B or hybrid company that wants powerful "if-this-then-that" automation without paying enterprise prices.” Qwen 3.7 Flash · comparative prompt · first choice
“ActiveCampaign is recommended for most small businesses due to its visual workflow builder, built-in CRM, and consistently top-tier deliverability” Claude Haiku 4.5 · comparative prompt · first choice
“two dominant leaders ... choosing between HubSpot (for unified growth) and ActiveCampaign (for deep workflow flexibility)” Qwen 3.7 Flash · direct prompt · first choice
Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.