Enzuzo→
Osano27%New leader · moved
18 points clear of Enzuzo's current 9%.
go-to-market · October 2026 Edition
Shortlist GTM products from what AI models recommend
Fourteen AI models from twelve labs, asked the same buying questions six ways, on behalf of three sizes of buyer. Say what you are buying and the size of your company, and see the products they choose most consistently, with their reasons and reservations in their own words.
Browse by function
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Free to read, no account. Shortlists are read for a mid-market company. All 112 categories · How it’s measured
The leaderboard
The first choice in all 112 categories · 82 contestedShowingin, ordered by
What the verdicts meanThe leader changes here
Noise floor 11 pointsHow far a category leader's share moved between two identical runs with nothing changed, measured on the last calibration repeat. A change smaller than this is noise. How the floor is measured
GTM data and infrastructure
Tag managementSmall business and mid-market share a leader. Enterprise differs.
Sales
Sales intelligence and contact dataSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Data enrichmentSmall business and mid-market share a leader. Enterprise differs.
SMB
67%▲+16Since September 2026: 49% → 65%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.
Mid-market
65%▲+18Since September 2026: 49% → 67%, +18 points. Past the 11-point floor: movement. Read over the models both editions asked.
Enterprise
19%▼−5Since September 2026: 22% → 17%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
GTM data and infrastructure
Web analyticsSmall business and mid-market share a leader. Enterprise differs.
Revenue operations
Pricing optimizationMid-market and enterprise share a leader. Small business differs.
SMB
37%▲+1Since September 2026: 36% → 37%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
52%▼−11Since September 2026: 62% → 51%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
Enterprise
58%▼−11Since September 2026: 70% → 58%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
SMB
55%▼−1Since September 2026: 56% → 55%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
51%▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Enterprise
32%↗new leaderNew leader since September 2026: Wistia (30%) replaces Brightcove (25% then, 24% now), 6 points clear, inside the 11-point floor.
Partner and channel
Affiliate and partner managementSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Customer data platformsSmall business and mid-market share a leader. Enterprise differs.
Marketing
Programmatic and display advertisingSmall business and mid-market share a leader. Enterprise differs.
Customer
Client onboarding platformsMid-market and enterprise share a leader. Small business differs.
Revenue operations
CRM data quality and deduplicationSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Email verificationMid-market and enterprise share a leader. Small business differs.
Customer
Chatbots and conversational AI for supportMid-market and enterprise share a leader. Small business differs.
Mid-market
41%▲+4Since September 2026: 35% → 39%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Enterprise
24%↗new leaderNew leader since September 2026: Intercom Fin AI Agent (24%) replaces Zendesk AI (12% then, 17% now), 7 points clear, inside the 11-point floor.
GTM data and infrastructure
Data warehouse and reverse ETL for marketingOne leader in all three segments
SMB
41%▲+1Since September 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
40%▼−4Since September 2026: 42% → 38%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Enterprise
43%▼−1Since September 2026: 44% → 43%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Marketing
Competitive intelligence toolsSmall business and mid-market share a leader. Enterprise differs.
SMB
28%↗new leaderNew leader since September 2026: HubSpot Marketing Hub (24%) replaces Klaviyo (17% then, 14% now), 10 points clear, inside the 11-point floor.
Mid-market
38%▼−2Since September 2026: 36% → 34%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
GTM data and infrastructure
Data management platformsSmall business and mid-market share a leader. Enterprise differs.
SMB
59%=heldSince September 2026: 59% → 60%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
36%▼−20Since September 2026: 59% → 39%, −20 points. Past the 11-point floor: movement. Read over the models both editions asked.
Enterprise
46%▼−7Since September 2026: 52% → 45%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
35%↗new leaderNew leader since September 2026: HubSpot Marketing Hub (32%) replaces ActiveCampaign (40% then, 30% now), 2 points clear, inside the 11-point floor.
Enterprise
29%↗new leaderNew leader since September 2026: HubSpot Marketing Hub (34%) replaces Adobe Marketo Engage (23% then, 28% now), 6 points clear, inside the 11-point floor.
Marketing
Email deliverability and testing toolsSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Product analyticsMid-market and enterprise share a leader. Small business differs.
Revenue operations
Product information managementSmall business and mid-market share a leader. Enterprise differs.
Marketing
Audio and podcast advertisingSmall business and mid-market share a leader. Enterprise differs.
Marketing
Content marketing platformsSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Session replay and heatmapsSmall business and mid-market share a leader. Enterprise differs.
Amazon AdsContested
Customer
Customer support and helpdeskMid-market and enterprise share a leader. Small business differs.
Mid-market
31%↗new leaderNew leader since September 2026: Zendesk Support Suite (32%) replaces Freshdesk (44% then, 26% now), 6 points clear, inside the 11-point floor.
Enterprise
49%▼−1Since September 2026: 53% → 52%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
30%▼−3Since September 2026: 37% → 34%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Enterprise
26%↗new leaderNew leader since September 2026: Sprout Social (27%) replaces Sprinklr Social (26% then, 23% now), 4 points clear, inside the 11-point floor.
Customer
Contact center quality assuranceSmall business and mid-market share a leader. Enterprise differs.
Sales
Revenue intelligence and forecastingMid-market and enterprise share a leader. Small business differs.
GTM data and infrastructure
Workflow automation and iPaaSMid-market and enterprise share a leader. Small business differs.
Marketing
Experimentation and personalizationSmall business and mid-market share a leader. Enterprise differs.
Marketing
Attribution and marketing mix modelingSmall business and mid-market share a leader. Enterprise differs.
Marketing
Loyalty, advocacy and referralsSmall business and mid-market share a leader. Enterprise differs.
SMB
30%▼−3Since September 2026: 33% → 29%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
26%↗new leaderNew leader since September 2026: Influitive AdvocateHub (23%) replaces Smile.io (24% then, 23% now), 0 points clear, inside the 11-point floor.
Marketing
Direct mail and gifting platformsMid-market and enterprise share a leader. Small business differs.
Revenue operations
Order management systemsSmall business and mid-market share a leader. Enterprise differs.
IBM Sterling Order ManagementClear leader
Marketing
Website governance and accessibilityMid-market and enterprise share a leader. Small business differs.
Marketing
Webinar and virtual event platformsSmall business and mid-market share a leader. Enterprise differs.
Revenue operations
Contract lifecycle management and e-signatureSmall business and mid-market share a leader. Enterprise differs.
Partner and channel
Partner relationship managementSmall business and mid-market share a leader. Enterprise differs.
Customer
In-app messaging and customer communicationsSmall business and mid-market share a leader. Enterprise differs.
Customer
Knowledge base and self-serviceSmall business and mid-market share a leader. Enterprise differs.
Marketing
AI visibility and answer engine tracking toolsSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Data clean roomsMid-market and enterprise share a leader. Small business differs.
Marketing
Audience and consumer insights platformsSmall business and mid-market share a leader. Enterprise differs.
GTM data and infrastructure
Customer intelligence and data scienceA different leader in every segment
Marketing
Review and reputation managementMid-market and enterprise share a leader. Small business differs.
GTM data and infrastructure
Market intelligence platformsSmall business and mid-market share a leader. Enterprise differs.
Marketing
Search and social advertising platformsSmall business and mid-market share a leader. Enterprise differs.
Marketing
Conversational marketing platformsSmall business and mid-market share a leader. Enterprise differs.
All 112 scored categories, each rescored every edition. 105 different products hold or share a first place, and only eight hold one in more than one category.
Compared with the September 2026 Edition. See what moved
Movement since September 2026
Between the September 2026 Edition and the October 2026 Edition the leader changed in twenty-two of seventy-three categories, eight of them by more than the noise floor of 11 points. Forty-seven of 696 changes in first-choice share clear the floor. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison.
73Categories compared
696Products changed
47Moved past the floor
22Leader changes
11Verdict changes
Leader changes · 22, of which 8 cleared the floor
Enzuzo→Osano27%
Higher Logic Vanilla→
Bettermode29%New leader · moved
16 points clear of Higher Logic Vanilla's current 13%.
Avoma→
Clari Copilot28%New leader · moved
16 points clear of Avoma's current 12%.
Aloware→
CloudTalk23%New leader · moved
16 points clear of Aloware's current 7%.
Salesloft→
Apollo.io35%New leader · moved
15 points clear of Salesloft's current 21%.
WordPress→
HubSpot Content Hub44%New leader · moved
13 points clear of WordPress's current 31%.
Meta Advantage+ App Campaigns→
Customer.io16%New leader · moved
12 points clear of Meta Advantage+ App Campaigns's current 4%.
Dock→
HubSpot Sales Hub29%New leader · moved
12 points clear of Dock's current 17%.
Names swapped within the floor · 14, read as unsettled
- Channel partner and local marketingJourneyBee→Channelscaler 12%10 points apart, inside the floor
- Sales commissions and incentive compensationEverstage→CaptivateIQ 26%9 points apart, inside the floor
- Digital sales roomsAligned→Dock 31%9 points apart, inside the floor
- Partner relationship managementChanneltivity→PartnerPortal.io 20%7 points apart, inside the floor
- Sales coaching and trainingSalesHood→MindTickle 24%7 points apart, inside the floor
- Customer feedback and surveysGoogle Forms→CustomerGauge 22%6 points apart, inside the floor
- Customer support and helpdeskFreshdesk→Zendesk Support Suite 32%6 points apart, inside the floor
- Customer education and LMSTalentLMS→LearnUpon 28%4 points apart, inside the floor
- B2B intent data providersBombora→Apollo.io 29%4 points apart, inside the floor
- SEO and content optimization platformsSurfer SEO→Semrush 22%4 points apart, inside the floor
- Customer intelligence and data scienceGoogle Analytics 4→Amplitude 19%2 points apart, inside the floor
- Email marketing platformsActiveCampaign→HubSpot Marketing Hub 32%2 points apart, inside the floor
- Search and social advertising platformsGoogle Ads→Adzooma 13%2 points apart, inside the floor
- Loyalty, advocacy and referralsSmile.io→Influitive AdvocateHub 23%0 points apart, inside the floor
Verdict changes
- CRM data quality and deduplicationContested→Clear leader
Insycle leads at 44% - Customer success platformsContested→Clear leader
ChurnZero leads at 41% - Customer support and helpdeskClear leader→Contested
Zendesk Support Suite leads at 32% - Data management platformsContested→Clear leader
Segment leads at 42% - Data warehouse and reverse ETL for marketingClear leader→Contested
Hightouch leads at 38% - Digital asset managementContested→Clear leader
Canto leads at 46% - Email verificationContested→Clear leader
ZeroBounce leads at 42% - Content management systems for marketing sitesContested→Clear leaderHubSpot Content Hub leads at 44%
- Meeting schedulingClear leader→Contested
Calendly leads at 39% - Mobile marketing and pushContested→Clear leader
OneSignal leads at 45% - Native and content advertisingContested→Clear leader
StackAdapt leads at 44%
Biggest movers in first-choice share
+2518% → 42%
MovedCleared the floor by 14 points · rank 1 of 150, unchanged
+2222% → 44%
MovedCleared the floor by 11 points · rank 3 → 1 of 52
+2123% → 44%
MovedCleared the floor by 10 points · rank 1 of 79, unchanged
−1818% → 0%
MovedCleared the floor by 7 points · rank 3 → 17 of 59
−1844% → 26%
MovedCleared the floor by 7 points · rank 1 → 2 of 55
−1734% → 17%
MovedCleared the floor by 6 points · rank 2 of 76, unchanged
−1761% → 44%
MovedCleared the floor by 6 points · rank 1 of 86, unchanged
0Floor 11 pts · measured
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · Every change resolves to its category page and to the previous edition's record on the Data page.
Where next
Each figure on this page resolves to a category page, a method and a raw record.
Categories
All 112 categories
The leader, the products warned against, every model's answer, and every judgment made between the raw labels and the numbers.
Method
How the index is made
Prompts, the model set with version strings, the rubric and weights, normalization, the noise floor, and disclosures.
Data
Editions and downloads
Every edition's report, the vendor table, the prompts and the category roadmap; the raw labels and responses on request.
Subscribe
The subscriber app
One company across all four indexes: every category it is named in, what changed, and who the models pick instead. Seven days free.
Research
What the record shows
How stable one answer is, how the answer changes with the buyer, and what the answers cite: findings computed from the edition.
Contribute
Add to the record
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