Run 2026-09-08 · Edition 01

What AI recommends when a buyer asks about go-to-market software

Six frontier models, search on, asked the same buying questions on behalf of a mid-market B2B software company. A judge labels every product named. Every prompt, answer and label is published, and nothing is for sale.

Coverage

Seventy-three categories across the six go-to-market verticals. Fourteen are scored today. The rest are stated rather than implied, because a category nobody has run is not a finding.

01

Marketing

7/ 27

6 planned, 14 open

02

Sales

3/ 12

2 planned, 7 open

03

Customer

1/ 9

3 planned, 5 open

04

Revenue operations

0/ 9

Not started · 9 open

05

GTM data and infrastructure

3/ 12

4 planned, 5 open

06

Partner and channel

0/ 4

Not started · 4 open

14 scored this edition

15 planned, funded or scheduled

44 open, awaiting a sponsor

14

Categories scored

6

Models, search on

84

Prompts this run

504

Answers collected

3,572

Raw judge labels

Every figure on this page is this run, measured. Full-scope projections for all 73 categories are on the sponsors page, where they belong.

Standing by category

First-choice share across the direct, paraphrase, budget and scale prompts, all six models. Contested means the top share sits at or below 40%.

Sort

Noise floor 27%First choices flip this often when nothing changes at all, so read every share below against it. How the floor is measured

Email marketing platforms

Brevo 11% · Sender 11% · MailerLite 6%

HubSpot Marketing Hub

Marketing automation and campaign management

Brevo 23% · ActiveCampaign 9% · MailerLite 5%

HubSpot Marketing Hub

Conversational intelligence and call recording

Avoma 18% · Fireflies.ai 18% · Fathom 5%

Sales engagement platforms

Apollo.io 26% · Outreach 19% · Klenty 4%

Content management systems for marketing sites

HubSpot Content Hub 22% · WordPress 22% · Storyblok 7%

Customer support and helpdesk

Freshdesk 21% · Zoho Desk 21% · Pylon 11%

GTM data and infrastructure

Customer data platforms

Segment 25% · Census 17% · RudderStack 12%

Webinar and virtual event platforms

Livestorm 15% · Zoho Webinar 15% · Zoom Webinars 7%

GTM data and infrastructure

Data warehouse and reverse ETL for marketing

BigQuery 26% · Snowflake 23% · Census 9%

GTM data and infrastructure

Product analytics

Mixpanel 34% · PostHog 24% · Pendo 3%

SEO and content optimization platforms

Clearscope 17% · SE Ranking 10% · Surfer SEO 7%

Attribution and marketing mix modeling

HockeyStack 19% · Google Meridian 15% · Google Analytics 4 15%

AI visibility and answer engine tracking tools

Otterly 25% · Profound 14% · Scrunch 11%

Peec AI tied with Otterly

B2B intent data providers

Apollo.io 25% · Bombora 17% · Warmly 8%

G2 Buyer Intent tied with Apollo.io

All 14 scored categories. Fifty-nine more are in the taxonomy and not yet run.

Calibration repeat simulated until 12 September 2026.

Where next

Every number on this page has a page behind it.

All 14 categories

Who leads each one, who is warned against, how every model answered, and every judgment call between the raw labels and the numbers.

How the index is made

Prompts, model set with exact version strings, the rubric and weights, normalization rules, the noise floor, and what is disclosed.

Editions and downloads

Every raw judge label, every response with its version string, the vendor table, the prompts, and the category roadmap.

Fund the depth, never the placement

15 categories planned and 44 open. Sponsorship buys categories, prompt framings, models and calibration; a sponsored category is scored like every other.