Index › Marketing › Webinars › Small business › September 2026 Edition

Webinar and virtual event platforms for small business buyers

Asked as “webinar and virtual event platform”, and as “platform for hosting webinars and virtual events”, on behalf of a small B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Demio

Contested

39% of first choices, contested.

ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Demio39%ContestedThis page Mid-market

Livestorm23%ContestedStanding →Enterprise

ON2433%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Demio13%53endorsed leader

Livestorm8%53accepted challenger

Zoom Webinars26%65criticized challenger

WebinarNinja14%37accepted challenger

WebinarKit9%11accepted challenger

Zoho Webinar0%16accepted challenger

ClickMeeting13%23accepted challenger

EasyWebinar7%14accepted challenger

WebinarJam42%24criticized challenger

Show the seven products at 0%, ordered by negative rate

ON2461%18criticized challenger

BigMarker60%15criticized challenger

Webex Webinars50%10criticized challenger

GoTo Webinar46%37criticized challenger

Microsoft Teams27%11criticized challenger

eWebinar9%11accepted challenger

WebinarGeek0%11accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Livestorm vs Demio Livestorm vs Goldcast Demio vs Goldcast

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

Demio39%

Livestorm13%

Zoom Webinars13%

WebinarNinja11%

WebinarKit9%

Zoho Webinar7%

ClickMeeting2%

EasyWebinar2%

WebinarJam2%

WebinarGeek0%

eWebinar0%

Microsoft Teams0%

GoTo Webinar0%

Webex Webinars0%

BigMarker0%

ON240%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

GoTo Webinar

46%

17 of 37 labels negative · 10 of 12 models

“recent reviews (2025-2026) highlight growing frustrations regarding reliability, specifically audio/video lag and data tracking errors” Qwen 3.7 Flash, negative prompt

Zoom Webinars

26%

17 of 65 labels negative · 9 of 12 models

“That doesn't make it "bad," but it does mean a small business should review settings and terms carefully before using it for sensitive sessions.” GPT-5.4 mini, negative prompt

WebinarJam

42%

10 of 24 labels negative · 7 of 12 models · 6 hard negative

“Platforms to **Avoid** or Use with **Caution** ### 1. **WebinarJam** ⚠️ **Why to avoid:**” GLM 4.7 FlashX, negative prompt

Demio

13%

7 of 53 labels negative · 7 of 12 models · 2 hard negative

“Blocks your own data export after cancellation... Demio is the current worst offender.” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 186 links across 66 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

zoom.com

vendor site · Zoom11 answers · 13 citations · 3 models

easywebinar.com

vendor site · EasyWebinar10 answers · 26 citations · 2 models

ventureharbour.com

10 answers · 10 citations · 2 models

webinarninja.com

vendor site · WebinarNinja8 answers · 12 citations · 2 models

ewebinar.com

vendor site · eWebinar7 answers · 8 citations · 2 models

whova.com

vendor site · Whova6 answers · 6 citations · 1 model

learn.g2.com

5 answers · 6 citations · 2 models

getvoip.com

5 answers · 5 citations · 1 model

getwebinarkit.com

5 answers · 5 citations · 1 model

livestorm.co

vendor site · Livestorm5 answers · 5 citations · 2 models

technologyadvice.com

5 answers · 5 citations · 1 model

airmeet.com

vendor site · Airmeet4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

ventureharbour.com/webinar-software-10-best-webinar-platforms-compared

10 answers · 2 models

easywebinar.com/blog/best-webinar-platforms-for-small-business

8 answers · 2 models

ewebinar.com/blog/best-webinar-platforms-for-small-business

7 answers · 2 models

whova.com/blog/best-webinar-platforms

6 answers · 1 model

getvoip.com/webinar-software

5 answers · 1 model

getwebinarkit.com/blog/best-webinar-software-small-business

5 answers · 1 model

technologyadvice.com/blog/voip/best-webinar-platforms

5 answers · 1 model

bizzabo.com/blog/best-webinar-platforms

4 answers · 2 models

easywebinar.com/blog/webinar-platform-reviews

4 answers · 1 model

kinsta.com/blog/best-webinar-platforms

4 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best webinar and virtual event platform for a small B2B company?”Paraphrase“Which platform for hosting webinars and virtual events would you recommend to a small business that sells to other businesses?”Comparative“What are the top webinar and virtual event platforms for a small team and how do they differ?”Budget-constrained“What is the best webinar and virtual event platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a webinar and virtual event platform. What should we look at?”Negative“Which webinar and virtual event platforms should a small business avoid or be cautious about?”

Claude Haiku 4.5Demio, WebinarNinja

Three alternatives

Goldcast, Livestorm, Zoom Webinars

DemioChanged

One alternative

Livestorm

Demio, WebinarNinja

Three alternatives

Livestorm, Vimeo, Zoom Webinars

Demio

Two alternatives

EasyWebinar, Zoho Webinar

against: WebinarNinjano first choiceagainst: Livestorm, Zoom Webinars

GPT-5.4 miniDemio, Zoom Webinars

One alternative

Livestorm

Zoom WebinarsChanged

One alternative

Livestorm

against: GoTo WebinarMicrosoft Teams

Three alternatives

RingCentral Events, Webex Webinars, Zoom Webinars

Zoom Webinarsagainst: Livestorm, Zoom Webinarsno first choiceagainst: Zoom Webinars

Gemini 3.5 FlashDemio

Three alternatives

Livestorm, WebinarGeek, eWebinar

against: Zoom WebinarsDemioHeld

One alternative

Livestorm

against: Goldcast, Zoom WebinarsDemio, WebinarGeek

Four alternatives

Airmeet, Livestorm, Zoom Webinars, eWebinar

WebinarKit, Zoho Webinar

Three alternatives

Google Meet, Livestorm, Microsoft Teams

against: GoTo Webinar, Zoom WebinarsDemio

Four alternatives

Butter, Livestorm, Luma, Univid

against: Bizzabo, Cvent, Microsoft Teams, ON24, Zoom Webinars, vFairsagainst: 6Connex, Cisco Webex, Cvent, Demio, GoTo Webinar, ON24, Zoom Webinars, vFairs

Perplexity SonarDemio

Three alternatives

EasyWebinar, WebinarKit, WebinarNinja

against: Bizzabo, Contrast, ON24LivestormChanged

Four alternatives

Demio, GoTo Webinar, WebinarNinja, Zoom Webinars

Demio, Livestorm, WebinarNinja

Five alternatives

BigMarker, ClickMeeting, GoTo Webinar, Zoho Webinar, Zoom Webinars

against: Webex WebinarsWebinarNinja, Zoho Webinar

One alternative

Zoom Webinars

no first choiceagainst: BigMarker, ClickMeeting, GoTo Webinar, ON24, Webex Webinars

Grok 4.1 FastLivestorm

Five alternatives

ClickMeeting, Demio, WebinarNinja, Zoho Webinar, Zoom Webinars

against: Bizzabo, ON24DemioChanged

Three alternatives

ClickMeeting, Livestorm, WebinarNinja

against: GoTo WebinarDemio, Livestorm

Four alternatives

Crowdcast, GoTo Webinar, WebinarNinja, Zoom Webinars

against: Airmeet, BigMarkerZoho Webinar

One alternative

ClickMeeting

against: Livestorm, WebinarNinja, Zoom WebinarsDemio, WebinarNinja

Four alternatives

ClickMeeting, Crowdcast, Livestorm, Zoom Webinars

against: BigMarker, GoTo Webinar, ON24against: BigMarker, Demio, GoTo Webinar, ON24, WebinarJam, Zoom Webinars

Mistral SmallWebinarNinja

Four alternatives

Contrast, Demio, RingCentral Events, Zoom Webinars

against: Google Meet, YouTube Liveno first choiceChangedDemio, WebinarNinja

Six alternatives

Airmeet, Google Meet, HeySummit, Microsoft Teams, RingCentral Events, Zoom Events/Webinars

against: vFairsEasyWebinar

Four alternatives

ClickMeeting, Demio, Zoho Webinar, Zoom Webinars

no first choiceagainst: BigMarker, Cvent, Demio, GoTo Webinar, Mindbody, WebinarJam, Zoom Webinars, vFairs

DeepSeek V4 FlashDemio, Livestorm

Four alternatives

Airmeet, Remo, WebinarNinja, Zoom Webinars

DemioChanged

One alternative

Livestorm

against: WebinarNinjaClickMeeting, Demio, WebinarNinja

Four alternatives

Airmeet, Livestorm, RingCentral Events, Zoom Webinars

against: Accelevents, GoTo Webinar, Whova, vFairsClickMeeting

Four alternatives

Airmeet, WebinarGeek, WebinarNinja, Zoho Webinar

Demio

Four alternatives

EasyWebinar, GoTo Webinar, WebinarJam, eWebinar

against: BigMarker, ON24against: AnyMeeting, BigMarker, ClickMeeting, Crowdcast, Demio, GoTo Webinar, ON24, Webex Webinars, WebinarJam, WebinarNinja, eWebinar

Llama 4 Maverickno first choiceno first choiceHeldLivestorm

Two alternatives

Demio, WebinarNinja

WebinarKit

Two alternatives

Popup, Zoom Webinars

no first choicenothing named

Qwen 3.7 FlashWebinarKit

Three alternatives

Demio, GoTo Webinar, Livestorm

Zoom WebinarsChanged

Three alternatives

Demio, GoTo Webinar, Livestorm

Airmeet, Livestorm

Five alternatives

Crowdcast, Demio, Eventify, Remo, WebinarKit

Livestorm

Four alternatives

ClickMeeting, Google Meet, Microsoft Teams, WebinarNinja

against: GoTo WebinarDemio

Two alternatives

Livestorm, WebinarNinja

against: GoTo Webinar, Microsoft Teams, ON24, Zoom Webinarsagainst: BigMarker, ClickMeeting, GoTo Webinar, ON24, Webex Webinars, WebinarJam, Zoom Webinars

Kimi K2Demio, WebinarNinja

Five alternatives

ClickMeeting, EasyWebinar, Livestorm, WebinarJam, Zoho Webinar

DemioChanged

Three alternatives

ClickMeeting, WebinarNinja, Zoho Webinar

WebinarNinja

Five alternatives

ClickMeeting, Crowdcast, Demio, Livestorm, Zoom Pro + Webinars

against: GoTo WebinarWebinarKit

Five alternatives

ClickMeeting, EasyWebinar, Livestorm, Zoho Webinar, Zoom Webinars

no first choiceagainst: Demio, GoTo Webinar, Livestorm, WebinarJam, WebinarNinja, Zoom Webinars

GLM 4.7 FlashXDemio, WebinarJam

Four alternatives

GoTo Webinar, Livestorm, WebinarGeek, Zoom Webinars

LivestormChanged

One alternative

Demio

Demio, Livestorm

Five alternatives

GoTo Webinar, WebinarGeek, WebinarJam, Zoho Webinar, Zoom Webinars

Livestorm

Three alternatives

Demio, GoTo Webinar, WebinarJam

against: Zoom Webinarsno first choiceagainst: BigMarker, Demio, GoTo Webinar, Microsoft Teams, WebinarJam, Zoom Webinars

MiniMax M2.5Demio, Zoom Events/Webinars

Three alternatives

BigMarker, Circle, RingCentral Events

Zoom WebinarsChanged

One alternative

GoTo Webinar

EasyWebinar

Five alternatives

Crowdcast, Demio, Livestorm, WebinarKit, Zoom Webinars

Zoom Webinars

Three alternatives

ClickMeeting, WebinarGeek, Zoho Webinar

no first choiceagainst: Demio, EasyWebinar, GoTo Webinar, Webex Webinars, WebinarJam, WebinarKit, Zoom Webinars

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:15	yes	7	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:53	yes	3	6 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:39	yes	14	28 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 04:52	yes	20	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:29	yes	0	7 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:58	yes	0	10 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:57	yes	0	14 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:07	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:14	yes	0	29 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:48	yes	0	25 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:19	yes	0	66 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:00	yes	0	20 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:14	yes	8	7 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:05	yes	3	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:44	yes	12	21 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 01:25	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:37	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:36	no	0	1 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:07	yes	0	48 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:29	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:58	yes	0	33 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:54	yes	0	52 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:25	yes	0	11 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:27	no	0	8 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:26	yes	7	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:06	yes	5	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:56	yes	25	29 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 04:27	yes	20	11 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:50	yes	0	6 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:16	yes	0	9 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:09	yes	0	23 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:54	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:06	yes	0	46 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:44	yes	0	26 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:28	yes	0	28 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:56	yes	0	18 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:02	yes	8	9 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:28	yes	4	7 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:49	yes	15	20 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 01:01	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:32	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:34	yes	0	6 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:21	yes	0	33 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:14	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:53	yes	0	35 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:23	yes	0	32 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:48	yes	0	15 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:57	yes	0	12 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:45	no	0	6 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:30	no	0	6 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:17	yes	12	25 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 03:21	yes	20	6 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:34	yes	0	7 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:08	no	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 05:00	yes	0	15 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:53	yes	0	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:17	yes	0	41 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:05	yes	0	33 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:50	yes	0	78 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:54	no	0	7 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:33	yes	17	9 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:52	yes	4	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:45	yes	22	21 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 00:42	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:49	yes	0	11 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:58	yes	0	16 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:30	yes	0	28 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:28	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:05	yes	0	39 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:09	yes	0	67 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:03	yes	0	49 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:40	yes	0	26 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Zoom read as Zoom Webinars

Zoom (Webinars) read as Zoom Webinars

Unresolved, counted raw

AnyMeeting

Butter

Eventbrite

Eventify

Luma

ProProfs WebinarNinja

Univid

Webinar Geek

Whereby

Zoom Events/Webinars

Zoom Pro + Webinars

Zoom Webinar add-on

Discontinued, still offered

No shut-down product was recommended here.

Webinar and virtual event platforms for small business buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing