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GTM AI Index
Index › Products › Zoom Webinars · October 2026 Edition
Zoom · 5 categories · Ranked

Zoom Webinars

243Judge labels
22First choices
67Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
15% in Webinars for small business buyers
Rank 3 of 67 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 23% of its 77 labels there were negative.
What the models named instead of Zoom Webinars →
By buyer segmentRead the same way at every buyer size.
In webinars · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zoom Webinars for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Webinar and virtual event platformsMarketing10%3 of 6723%77accepted challenger▲+4Since September 2026: 7% → 11%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Event management platformsMarketing0%48 of 8125%4under 10 labels · led by Bizzabo at 28%
Contact center platformsCustomer0%63 of 8633%3under 10 labels · led by Five9 at 18%
Conversational intelligence and call recordingSales0%74 of 910%1under 10 labels · led by Avoma at 41%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer education and LMSCustomer0%66 of 860%1under 10 labels · led by LearnUpon at 26%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Zoom Webinars held within the floor in all five categories: no change cleared 11 points.

Best category · Webinars · by segment

Small business=heldSince September 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 15% in September 2026
Inside the floor by 11 pointsRank 2 → 3 of 51
Mid-market▲+4Since September 2026: 7% → 11%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 7% in September 2026
Inside the floor by 7 pointsRank 5 → 3 of 63
Enterprise▲+2Since September 2026: 10% → 12%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 10% in September 2026
Inside the floor by 9 pointsRank 3 → 4 of 44

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Webinars7%11%▲+4Since September 2026: 7% → 11%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 5 → 3 of 67
Event management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 48 of 81, unchanged
Contact center0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 63 of 86, unchanged
Conversation intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 50 → 74 of 91
Customer education0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 66 of 86, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Zoom Webinars across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.503317
GPT-5.4 mini13026
Gemini 3.5 Flash06118
Perplexity Sonar00123
Grok 4.1 Fast13116
Mistral Small20125
DeepSeek V4 Flash23218
Llama 4 Maverick02226
Qwen 3.7 Flash14027
Kimi K212317
GLM 4.7 FlashX11316
MiniMax M2.531116
GPT-6 Luna03205
Muse Glimmer 30B11136

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels4
Paraphrase33 labels10
Comparative46 labels12not counted in share
Budget-constrained48 labels7
Scale-constrained35 labels1
Negative51 labels4not counted in share
First choiceAlternativeMentionNegative243 labels in all, every segment counted; 22 of the 38 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zoom Webinars is positioned as best for video conferencing, built on Zoom's secure video platform and can stream to third-party platforms.” Muse Glimmer 30B · Webinars · comparative prompt · first choice
“For most mid‑market B2B companies: Zoom Webinars / Zoom Events is the sweet spot—familiar, affordable, scalable, and easy to use.” GLM 4.7 FlashX · Webinars · direct prompt · first choice
“consistently rank Zoom Webinar, Webex Events, vFairs ... and Remo as the most stable and user-friendly” DeepSeek V4 Flash · Webinars · negative prompt · first choice
“Zoom, Google Meet, and FreeConferenceCall.com are the most cost-effective for webinars” Mistral Small · Webinars · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Zoom's security frailties have been well documented in recent years and many of these are equally present in Zoom Events.” Muse Glimmer 30B · Event management · negative prompt · hard negative
“Avoid this. It is highly prone to disruptions, screen-sharing hijackings” Gemini 3.5 Flash · Webinars · negative prompt · hard negative
“big tech like Amazon, Google, Microsoft and Zoom, winning new business and claiming to be transforming customer experiences despite data showing the opposite” Muse Glimmer 30B · Contact center · negative prompt · soft negative
“Zoom Webinars - 29% negative reviews, with issues related to basic features and separate Zoom subscription requirements.” Llama 4 Maverick · Webinars · negative prompt · soft negative

Named alongside

The products named in the same answers as Zoom Webinars, over the 225 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoom Webinars was named but was not.
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ProductSame answerTook the first choice insteadHead to head
ON2499 of 22520Not among the top eight
Demio92 of 22520Compare →
Webex Webinars83 of 2255Not among the top eight
RingCentral Events61 of 2251Not among the top eight
Bizzabo49 of 2259Not among the top eight
Cvent44 of 2253Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zoom Webinars. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 209 of the 225 answers that named Zoom Webinars and are not a share of its labels.

Domains cited

livestorm.co128
easywebinar.com121
learn.g2.com78
whova.com71
bizzabo.com64
webinarninja.com64
zoom.comYour site61
remo.co60
g2.com53
airmeet.com50

689 of the 750 domain citations in answers naming Zoom Webinars came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

zoom.com is not in Google's top ten for any of the category's searches. In the answers, Zoom Webinars takes 10% of first choices and Livestorm takes 25%.
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In search

Google, US estimates
Position for “webinar and virtual event platform”
–
not in the top ten
Position for “best webinar and virtual event platform”
–
not in the top ten
Searches for its name, Google
8,100 a month (“zoom webinars”)
AI search demand for its name, est.
995 a month
Its company's site
zoom.com shared with Zoom's other products; the figures are the site's
Organic visits to its site
about 2,795,648 a month
Searches its site ranks for
53,022 · 19,188 in the top three
Sites linking to it
159,348
Paid Google search
21 searches its ads show for, about 654 clicks and $4,064 a month (estimate)
Ads on GoogleDetailLess
93+ ads · 83 text, 8 image, 2 video · 47 shown in the last 30 days

First shown January 2023, as Zoom Video Communications, Inc., verified. Ads started 2025-10 to 2026-09: 29 in the year, 64 before. 27 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
10%
rank 3 of 67 in webinars
Segment leader
25%
Livestorm
First choices
22 across its categories
Named in
225 answers
Its own site cited
in 209 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Zoom Webinars

What the judge wrote, as written, with how often. The vendor table decides that these count as Zoom Webinars; a claim can dispute any of them.
Zoom 17Zoom Events 9Zoom Webinars / Zoom Events 7Zoom Events & Webinars 3Zoom Webinar 2Zoom (Zoom Webinars & Zoom Events) 1Zoom (with Events add-on) 1Zoom AI Companion 1Zoom Basic 1Zoom Events / Webinars 1Zoom Events and Webinars 1Zoom Events/Webinars 1Zoom Meetings 1Zoom Webinar / Zoom Events and Webinars 1Zoom Webinars & Zoom Events 1Zoom Webinars/Events 1

Follow Zoom Webinars

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zoom is the company behind Zoom Webinars.
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On record

Wikidata
Website
zoom.com
Headquarters
San Jose, United States
Founded
2011
Employees
about 2,000 (2019)
Ownership
Public, ZM on Nasdaq

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Capture leads with branded webinars and events that build pipeline.
For
Marketing and events
Certifications
ISO/IEC 27001ISO/IEC 27017:2015ISO/IEC 27018:2019ISO/IEC 27701SOC 2 Type 2SOC 2 + HITRUSTCSA STAR AttestationCyber Essentials
Customers named
TheShareCo
Not stated on the pages read
Price, starting price, free plan or trial, integrations, hosting

What Zoom Webinars's own pages state, read September 28, 2026: zoom.com, trust.zoom.com, zoom.com/de/products/cmk, zoom.com/ja/customer-stories, zoom.com/de/products/voip-phone/features/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoom Webinars's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoom Webinars, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zoom Webinars by email, built from the raw record of the edition. It shows:

  • where Zoom Webinars is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Zoom Webinars, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at zoom.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Zoom Webinars is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Zoom Webinars is among the products AI models recommend first in Webinar and virtual event platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Webinar and virtual event platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/webinar-virtual-events/"><img src="https://gtm-ai-index.com/badges/2026-10/zoom-webinars--webinar-virtual-events-wide.svg" alt="Among AI models' top three in Webinar and virtual event platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Webinar and virtual event platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Webinar and virtual event platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/webinar-virtual-events/"><img src="https://gtm-ai-index.com/badges/2026-10/zoom-webinars--webinar-virtual-events-square.svg" alt="Among AI models' top three in Webinar and virtual event platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Webinar and virtual event platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Webinar and virtual event platforms, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/webinar-virtual-events/"><img src="https://gtm-ai-index.com/badges/2026-10/zoom-webinars--webinar-virtual-events-compact.svg" alt="Among AI models' top three in Webinar and virtual event platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Webinar and virtual event platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.