AI Indexes
GTM AI Index
Index › Function 06 of 6 · October 2026 Edition
October 2026 Edition

Partner and channel

Selling through others: partner management, affiliates, channel and local marketing. All 4 of its categories are scored, and rescored every edition.

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Standing in partner and channel

First-choice share across the direct, paraphrase, budget and scale prompts, all fourteen models, for the four partner and channel categories scored in the October 2026 Edition.
Partner and channel
Affiliate and partner management
Small business and mid-market share a leader. Enterprise differs.
PartnerStackClear leader
SMB
25%↗new leaderNew leader since September 2026: PartnerStack (22%) replaces Tapfiliate (23% then, 7% now), 15 points clear, past the 11-point floor.
Mid-market
49%▲+5Since September 2026: 42% → 47%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
impact.comContested
Enterprise
38%↗new leaderNew leader since September 2026: PartnerStack (36%) replaces impact.com (44% then, 36% now), 0 points clear, inside the 11-point floor.
Partner and channel
Referral and partner programs
A different leader in every segment
Referral RockContested
SMB
21%▼−1Since September 2026: 17% → 16%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
PartnerStackContested
Mid-market
22%▲+3Since September 2026: 19% → 22%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Impartner PRMContested
Enterprise
22%▲+3Since September 2026: 18% → 21%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Partner and channel
Partner relationship management
Small business and mid-market share a leader. Enterprise differs.
PartnerPortal.ioContested
SMB
34%▼−14Since September 2026: 47% → 33%, −14 points. Past the 11-point floor: movement. Read over the models both editions asked.
Mid-market
22%↗new leaderNew leader since September 2026: PartnerPortal.io (20%) replaces Channeltivity (24% then, 14% now), 7 points clear, inside the 11-point floor.
Impartner PRMClear leader
Enterprise
45%▼−5Since September 2026: 48% → 43%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Partner and channel
Channel partner and local marketing
A different leader in every segment
PartnerStackContested
SMB
15%↗new leaderNew leader since September 2026: PartnerStack (16%) replaces Kiflo PRM (11% then, 7% now), 9 points clear, inside the 11-point floor.
Channelscaler tiedContested
Mid-market
10%↗new leaderNew leader since September 2026: Channelscaler (12%) replaces JourneyBee (15% then, 2% now), 10 points clear, inside the 11-point floor.
Impartner PRMContested
Enterprise
25%▲+1Since September 2026: 25% → 27%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

Every partner and channel category, every edition

All four are scored in the October 2026 Edition and rescored every month. Each category page carries the leader, the products warned against, every model's answer prompt by prompt, the sources the answers cite, and every judgment made between the raw labels and the numbers. Subscribers receive every edition's files on the day it compiles.
All 112 categoriesSubscribe to the index