GTM AI Index
Index › Partner and channel › September 2026 Edition

Partner relationship management

Asked as “partner relationship management platform”, and as “PRM software”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Channeltivity and PartnerPortal.io
Contested
24% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessPartnerPortal.io47%Clear leaderStanding →Mid-marketChanneltivity24%ContestedThis pageEnterpriseImpartner27%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Channeltivity24%5%37accepted challenger
02PartnerPortal.io24%0%26accepted challenger
03JourneyBee18%0%22accepted challenger
04Impartner7%41%34criticized challenger
05PartnerStack4%22%45accepted challenger
06Kiflo2%5%38accepted challenger
07Channelscaler2%16%38accepted challenger
08Salesforce PRM2%35%37criticized challenger
09Impartner PRM2%41%17criticized challenger
10ZINFI2%33%18criticized challenger
Show the four products at 0%, ordered by negative rate
14impact.com0%38%13criticized challenger
13Unifyr0%27%15criticized challenger
12Magentrix0%14%14accepted challenger
11Introw0%0%14accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Channeltivity vs PartnerPortal.ioChanneltivity vs JourneyBeePartnerPortal.io vs JourneyBee

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Channeltivity24%
02PartnerPortal.io24%
03JourneyBee18%
04Impartner7%
05PartnerStack4%
06Kiflo2%
07Channelscaler2%
08Salesforce PRM2%
09Impartner PRM2%
10ZINFI2%
11Introw0%
12Magentrix0%
13Unifyr0%
14impact.com0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner
41%
14 of 34 labels negative · 8 of 12 models · 3 hard negative
“enterprise-heavy tools like Impartner/ZINFI (~$20k+/yr) are overkill for mid-sized” Grok 4.1 Fast, paraphrase prompt
Salesforce PRM
35%
13 of 37 labels negative · 8 of 12 models · 2 hard negative
“Avoid if: You are a startup or mid-market company looking for a portal you can spin up and manage yourself within a few weeks.” Gemini 3.5 Flash, negative prompt
PartnerStack
22%
10 of 45 labels negative · 7 of 12 models · 3 hard negative
“Trustpilot rating of 2.0/5 driven by payout delays, withheld commissions, and sudden account closures” DeepSeek V4 Flash, negative prompt
Impartner PRM
41%
7 of 17 labels negative · 7 of 12 models · 2 hard negative
“Users frequently complain about long implementation times ... Avoid if: You want a highly agile, self-service platform” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 177 links across 80 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

monday.com
vendor site · Monday.com9 answers · 9 citations · 2 models
partnerportal.io
vendor site · PartnerPortal.io7 answers · 8 citations · 2 models
g2.com
6 answers · 11 citations · 2 models
learn.g2.com
6 answers · 6 citations · 3 models
journeybee.io
vendor site · JourneyBee5 answers · 8 citations · 2 models
zinfi.com
vendor site · ZINFI5 answers · 6 citations · 2 models
channelinsider.com
5 answers · 5 citations · 2 models
guideflow.com
vendor site · Guideflow5 answers · 5 citations · 2 models
partnerplace.io
vendor site · Partnerplace5 answers · 5 citations · 2 models
introw.io
vendor site · Introw4 answers · 6 citations · 2 models
gartner.com
vendor site · Gartner4 answers · 4 citations · 2 models
sirenaffiliates.com
vendor site · Siren Affiliates4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

monday.com/blog/crm-and-sales/prm-software
7 answers · 2 models
learn.g2.com/best-prm-software
6 answers · 3 models
channelinsider.com/channel-business/helpdesk-itsm-and-other-tools/prm-software
5 answers · 2 models
guideflow.com/blog/best-prm-software
5 answers · 2 models
partnerplace.io/knowledge-base/what-are-the-best-prm-software-solutions-out…
5 answers · 2 models
gartner.com/reviews/market/partner-relationship-management-applications
4 answers · 2 models
partnerportal.io/partner-relationship-management-platforms
4 answers · 2 models
sirenaffiliates.com/blog/best-partner-relationship-management-software
4 answers · 2 models
zinfi.com/blog/partner-relationship-management-software-2026
4 answers · 2 models
articsledge.com/post/partner-relationship-management-prm-software
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best partner relationship management platform for a mid-market B2B company?”Paraphrase“Which PRM software would you recommend to a mid-sized B2B company?”Comparative“What are the top partner relationship management platforms and how do they differ?”Budget-constrained“What is the best partner relationship management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a partner relationship management platform. What should we look at?”Negative“Which partner relationship management platforms should I avoid or be cautious about?”
Claude Haiku 4.5ZINFI
Two alternativesChannelscaler, Impartner PRM
ChanneltivityChanged
Three alternativesIntrow, Kiflo PRM, PartnerStack
ZINFI
Four alternativesChannelscaler, Salesforce PRM, Siren, impact.com
against: ImpartnerPartnerPortal.io
Two alternativesIntrow, Kiflo
against: Channeltivityno first choicenothing named
GPT-5.4 miniImpartner PRM
Four alternativesMindmatrix PRM, PartnerStack, Salesforce PRM, ZINFI UPM
Impartner, Salesforce PRMChangedno first choice
Four alternativesChannelscaler, Channeltivity, Impartner, Salesforce PRM
PartnerTap, Salesforce Partner Relationship Managementagainst: Impartner, Kiflo, Magentrix, PartnerStackno first choiceagainst: Channelscaler, Euler, Impartner PRM, Magentrix PRM, PartnerStack, Refersion, Salesforce PRM, Unifyr
Gemini 3.5 FlashChanneltivity, PartnerStack
Four alternativesChannelscaler, JourneyBee, Kiflo, Magentrix
against: Impartner, Salesforce PRMChanneltivityChanged
Three alternativesJourneyBee, Magentrix, PartnerStack
against: Impartner, Salesforce PRMno first choicePartnerPortal.io
Two alternativesJourneyBee, Kiflo
against: Channelscaler, Impartner, PartnerStackno first choice
Seven alternativesChannelscaler, Channeltivity, Impartner, Magentrix, PartnerStack, ZINFI, xAmplify
against: Channelscaler, Impartner PRM, PartnerStack, Salesforce PRM, Unifyr
Perplexity SonarHubSpot
Two alternativesSalesforce PRM, Zoho CRM
JourneyBeeChanged
Four alternativesChanneltivity, Impartner, PartnerStack, ZINFI
no first choice
Eight alternativesChannelscaler, Channeltivity, Impartner, Kiflo, PartnerPortal.io, PartnerStack, Salesforce PRM, Unifyr
HubSpot
Four alternativesBigin by Zoho, Freshsales, Pipedrive, Zoho CRM
no first choiceagainst: Impartner, Magentrix, Mindmatrix, Salesforce PRM, ZINFI
Grok 4.1 FastChanneltivity
Three alternativesChannelscaler, Kiflo, PartnerStack
against: Impartner, Unifyr, ZINFIKiflo PRMChanged
Three alternativesChanneltivity, JourneyBee, PartnerPortal.io
against: Impartner, ZINFIImpartner PRM
Seven alternativesChannelscaler, Channeltivity, Kiflo, PartnerStack, Salesforce PRM, Unifyr, ZINFI
PartnerPortal.io
Two alternativesKiflo, xAmplify
against: Impartner, Pipedriveno first choiceagainst: Impartner PRM, PartnerStack, impact.com
Mistral SmallJourneyBee
Three alternativesChannelscaler, Channeltivity, Impartner
JourneyBeeHeld
Four alternativesChanneltivity, Kiflo, PartnerStack, Salesforce PRM
PartnerStack, impact.com
Six alternativesChannelscaler, Impartner PRM, Introw, Kiflo, Salesforce PRM, ZINFI Unified Partner Management
PartnerPortal.io
Two alternativesKiflo PRM, Pipedrive
no first choice
Four alternativesChannelscaler, Channeltivity, Impartner, PartnerStack
against: PartnerStack, ZINFI Unified Partner Management, impact.com
DeepSeek V4 FlashChanneltivity, PartnerStack
Two alternativesChannelscaler, PartnerPortal.io
against: Impartner, Salesforce PRM, ZINFIChanneltivityChanged
Two alternativesKiflo, PartnerStack
against: ImpartnerImpartner, ZINFI Unified Partner Management
Five alternativesChanneltivity, Kiflo, PartnerStack, Salesforce PRM, impact.com
PartnerPortal.io
Four alternativesCrossbeam, GlassHive, JourneyBee, Kiflo
against: PartnerStack, Salesforce PRMImpartner
Four alternativesChannelscaler, JourneyBee, Magentrix, ZINFI
against: Salesforce PRMagainst: Channelscaler, Channeltivity, Impartner PRM, Mindmatrix PRM, PartnerStack, Salesforce PRM, Unifyr, ZINFI Unified Partner Management, impact.com
Llama 4 MaverickJourneyBeeJourneyBeeHeldno first choicePartnerPortal.iono first choicenothing named
Qwen 3.7 FlashChannelscaler, Channeltivity
Two alternativesJourneyBee, Unifyr
ChanneltivityChanged
Three alternativesChannelscaler, Kiflo, PartnerPortal.io
against: Impartner, ZINFIno first choice
Five alternativesChannelscaler, Channeltivity, Impartner, PartnerStack, Salesforce PRM
PartnerPortal.io
Three alternativesKiflo, Pipedrive, xAmplify
against: Impartner, Salesforce PRMno first choiceagainst: Salesforce CPQagainst: Kiflo
Kimi K2JourneyBee
Four alternativesChannelscaler, Channeltivity, Impartner, PartnerStack
KifloChanged
Three alternativesChanneltivity, JourneyBee, PartnerStack
against: Channelscaler, Impartner, ZINFIImpartner PRM
Seven alternativesChannelscaler, Channeltivity, Kiflo, PartnerPortal.io, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management
PartnerPortal.io
Two alternativesChannelyze, Kiflo
against: PipedriveChanneltivity
Four alternativesChannelscaler, JourneyBee, Kiflo, PartnerStack
against: Impartner PRM, PartnerStack, Salesforce PRM, WordPress-based PRM solutions, ZINFI UPM, impact.com
GLM 4.7 FlashXJourneyBee
Three alternativesChannelscaler, Channeltivity, Kiflo
ChanneltivityChanged
Two alternativesPartnerStack, ZINFI Unified Partner Management
Impartner PRM
Six alternativesChanneltivity, Crossbeam, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
PartnerPortal.io
Two alternativesKiflo PRM, Pipedrive
no first choiceagainst: Channelscaler, Impartner PRM, Mindmatrix PRM, PartnerStack, Salesforce PRM, WordPress-based PRM solutions, xAmplify
MiniMax M2.5Channeltivity
Three alternativesChannelscaler, Impartner PRM, Monday.com
JourneyBee, PartnerPortal.ioChanged
Two alternativesKiflo, PartnerStack
no first choicePartnerPortal.io
Two alternativesKiflo, Pipedrive PRM
Impartner
Four alternativesCrossbeam, Microsoft Dynamics 365 PRM, Mindmatrix Bridge, ZINFI
against: Impartner PRM, Salesforce PRM, impact.com
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:14yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:34yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:37yes1620 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:30yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:31yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:45yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:51yes017 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:57yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:31yes019 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:11yes030 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:04yes017 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:04yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:37yes99 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:51yes56 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:14yes1322 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:35yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:52yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:17yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:14yes027 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:43yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:33yes054 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:02yes034 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:31yes017 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:22yes012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:20yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:25yes916 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:02yes1525 s
ComparativePerplexity Sonarsonar2026-09-15 04:30yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:18yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:15yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:24yes020 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:54yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:48no032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:39yes045 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:39yes081 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:56yes09 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:09yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:48yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:33yes1617 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:13yes2016 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:41yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 22:56yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:55yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:28yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:22yes032 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:38yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:31yes0209 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:57yes010 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:30no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:46no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:11yes1321 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:41yes2022 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:02yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:56yes010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:53yes048 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:11yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:21no032 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:13yes040 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:46yes055 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:15yes018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:06no03 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:09yes57 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:34yes2324 s
Negative framingPerplexity Sonarsonar2026-09-15 01:20yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:19yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:03yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:32yes074 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:30yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:40yes040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:15yes052 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:50yes023 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:40yes023 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

Claude Haiku 4.5
2 of 4 flipped
GPT-5.4 mini
3 of 4 flipped
Gemini 3.5 Flash
2 of 4 flipped
Perplexity Sonar
1 of 3 flipped
Grok 4.1 Fast
1 of 5 flipped
Mistral Small
3 of 5 flipped
DeepSeek V4 Flash
4 of 5 flipped
Llama 4 Maverick
1 of 4 flipped
Qwen 3.7 Flash
2 of 3 flipped
Kimi K2
4 of 6 flipped
GLM 4.7 FlashX
4 of 5 flipped
MiniMax M2.5
2 of 4 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Salesforce read as Salesforce PRM
Zoho read as Zoho CRM
Unresolved, counted raw
GlassHive
HubSpot Channel Manager
Microsoft Cloud Partner Center (Dynamics 365)
Microsoft Dynamics 365 PRM
Siren
Discontinued, still offered
No shut-down product was recommended here.

Also in partner and channel

The other categories of this function, with the leader in each.
← Channel marketingReferrals →