Small business▼−7Since September 2026: 50% → 43%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
43%from 50% in September 2026
Inside the floor by 4 pointsRank 1 of 48, unchanged
HubSpot · 21 categories · RankedHubSpot CRM
347Judge labels
125First choices
50Negative labels
14 / 14Models named it
21Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
59% in CRM for mid-market buyers
Rank 1 of 64 in the mid-market standingendorsed leader
7 of 14 models made it the first choice on the direct prompt; 15% of its 60 labels there were negative.
What the models named instead of HubSpot CRM →By buyer segmentStrongest at mid-market.
Small business1 of 51
44%71 labels
endorsed leader
Mid-market1 of 64
59%60 labels
endorsed leader
Enterprise3 of 70
6%48 labels
criticized challenger
In crm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot CRM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| CRM | Revenue operations | 59% | 1 of 64 | 15% | 60 | endorsed leader | ▲+22Since September 2026: 41% → 63%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Lead routing and management | Sales | 9% | 5 of 111 | 25% | 8 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 9% → 9%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Field sales tools | Sales | 8% | 4 of 94 | 0% | 7 | under 10 labels · led by Badger Maps at 38% | |
| Value selling tools | Sales | 8% | 7 of 116 | 0% | 6 | under 10 labels · led by Minoa at 21% | |
| Partner relationship management | Partner and channel | 6% | 6 of 61 | 0% | 3 | under 10 labels · led by PartnerPortal.io at 22% | newNew since September 2026: not ranked then, 7% now. |
| Client onboarding platforms | Customer | 2% | 10 of 104 | 25% | 4 | under 10 labels · led by Rocketlane at 47% | |
| Sales intelligence and contact data | Sales | 2% | 7 of 52 | 0% | 2 | under 10 labels · led by Apollo.io at 73% | newNew since September 2026: not ranked then, 2% now. |
| Customer intelligence and data science | GTM data and infrastructure | 2% | 12 of 142 | 18% | 11 | accepted challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Revenue intelligence and forecasting | Sales | 2% | 15 of 76 | 0% | 1 | under 10 labels · led by Clari Copilot at 28% | newNew since September 2026: not ranked then, 2% now. |
| Event lead capture apps | Marketing | 2% | 19 of 70 | 0% | 1 | under 10 labels · led by Blinq at 23% | |
| Customer data platforms | GTM data and infrastructure | 0% | 29 of 61 | 0% | 2 | under 10 labels · led by Segment at 49% | newNew since September 2026: not ranked then, 0% now. |
| Audience and consumer insights platforms | Marketing | 0% | 108 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Channel partner and local marketing | Partner and channel | 0% | 53 of 124 | 0% | 1 | under 10 labels · led by Channelscaler at 10% | newNew since September 2026: not ranked then, 0% now. |
| CPQ | Revenue operations | 0% | 33 of 66 | 0% | 1 | under 10 labels · led by DealHub at 57% | newNew since September 2026: not ranked then, 0% now. |
| Customer success platforms | Customer | 0% | 33 of 49 | 0% | 1 | under 10 labels · led by ChurnZero at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 116 of 159 | 0% | 1 | under 10 labels · led by Segment at 37% | newNew since September 2026: not ranked then, 0% now. |
| Digital sales rooms | Sales | 0% | 36 of 73 | 0% | 1 | under 10 labels · led by Dock at 29% | newNew since September 2026: not ranked then, 0% now. |
| Meeting scheduling | Sales | 0% | 30 of 58 | 0% | 1 | under 10 labels · led by Calendly at 36% | newNew since September 2026: not ranked then, 0% now. |
| Referral and partner programs | Partner and channel | 0% | 51 of 112 | 0% | 1 | under 10 labels · led by PartnerStack at 22% | newNew since September 2026: not ranked then, 0% now. |
| Search and social advertising platforms | Marketing | 0% | 75 of 113 | 0% | 1 | under 10 labels · led by Google Ads at 13% | newNew since September 2026: not ranked then, 0% now. |
| Territory and quota planning | Revenue operations | 0% | 85 of 123 | 0% | 1 | under 10 labels · led by CaptivateIQ Planning at 36% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, HubSpot CRM moved past the floor in one of twenty-one categories: CRM, +22 points to 63%. It held within the floor in the other twenty.
Best category · CRM · by segment
Mid-market▲+22Since September 2026: 41% → 63%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked.
63%from 41% in September 2026
Cleared the floor by 11 pointsRank 1 of 55, unchanged
Enterprise▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 11 → 3 of 66
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CRM | 41% | 63% | ▲+22Since September 2026: 41% → 63%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 64, unchanged |
| Field sales | 0% | 7% | newNew since September 2026: not ranked then, 7% now. | New this edition | Rank 4 of 94, unchanged |
| PRM | 0% | 7% | newNew since September 2026: not ranked then, 7% now. | New this edition | Rank 6 of 61, unchanged |
| Value selling | 0% | 7% | newNew since September 2026: not ranked then, 7% now. | New this edition | Rank 7 of 116, unchanged |
| Territory planning | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 85 of 123 |
| Client onboarding | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 10 of 104, unchanged |
| Sales intel | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 7 of 52, unchanged |
| Revenue intel | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 15 of 76, unchanged |
| Event lead capture | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 19 of 70, unchanged |
| Customer intel | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 12 of 142 |
| Lead routing | 9% | 9% | =heldSince September 2026: 9% → 9%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 111 |
| CDP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 61, unchanged |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 108 of 155, unchanged |
| Channel marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 124, unchanged |
| CPQ | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 66, unchanged |
| Customer success | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 33 of 49 |
| DMP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 116 of 159, unchanged |
| Sales rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 73, unchanged |
| Scheduling | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 58, unchanged |
| Referrals | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 112, unchanged |
| Paid ads | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 75 of 113, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot CRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot CRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 2 | 0 | 7 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 2 | 6 |
| Perplexity Sonar | 5 | 2 | 1 | 0 | 8 |
| Grok 4.20 | 6 | 4 | 3 | 1 | 14 |
| Mistral Small | 4 | 1 | 2 | 0 | 7 |
| DeepSeek V4 Flash | 2 | 2 | 2 | 1 | 7 |
| Llama 4 Maverick | 3 | 0 | 1 | 0 | 4 |
| Qwen 3.7 Flash | 5 | 4 | 1 | 3 | 13 |
| Kimi K2 | 4 | 4 | 3 | 1 | 12 |
| GLM 4.7 FlashX | 4 | 3 | 2 | 2 | 11 |
| MiniMax M2.5 | 7 | 1 | 2 | 1 | 11 |
| GPT-6 Luna | 0 | 2 | 1 | 2 | 5 |
| Muse Glimmer 30B | 6 | 0 | 0 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct55 labels33
Paraphrase49 labels25
Comparative53 labels21not counted in share
Budget-constrained121 labels63
Scale-constrained26 labels4
Negative43 labels4not counted in share
First choiceAlternativeMentionNegative347 labels in all, every segment counted; 125 of the 150 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for growing teams that need an intuitive CRM with strong automation; integrates easily with FSM tools like eLogii, though advanced features get costly.” Muse Glimmer 30B · Field sales · comparative prompt · first choice
“For most mid-market B2B companies, HubSpot is the best starting point due to its modern interface, integrated functionality, and reasonable pricing.” GLM 4.7 FlashX · CRM · direct prompt · first choice
“Best for: Companies that want speed, ease of use, and strong marketing/sales alignment. Pros: Extremely easy adoption; excellent UI; scales very well.” Qwen 3.7 Flash · CRM · scale prompt · first choice
“HubSpot - a popular CRM choice for small to mid-sized businesses that offers a range of features including marketing and sales tools.” Llama 4 Maverick · CRM · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Many users report feeling locked into the ecosystem because migrating away from HubSpot is technically difficult and expensive.” Qwen 3.7 Flash · CRM · negative prompt · soft negative
“Cons: Lacks the deep predictive modeling and "intent signal" sophistication of specialized tools like 6sense or Gainsight.” Qwen 3.7 Flash · Customer intel · direct prompt · soft negative
“Check the *full* price before committing, especially if you need paid features or have a large marketing-contact list.” GPT-6 Luna · CRM · negative prompt · soft negative
“advanced, automated lead routing in HubSpot is typically gated behind their more expensive "Professional" tiers” Gemini 3.5 Flash · Lead routing · budget prompt · soft negative
Named alongside
The products named in the same answers as HubSpot CRM, over the 346 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot CRM was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot CRM, over the 346 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot CRM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot CRM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 306 of the 346 answers that named HubSpot CRM and are not a share of its labels.
Domains cited
g2.com81
blog.hubspot.comYour site73
forbes.com70
blog.salesflare.com55
hubspot.comYour site52
salesforce.com47
pipeline.zoominfo.com46
fitsmallbusiness.com45
guideflow.com44
uk.pcmag.com39
427 of the 552 domain citations in answers naming HubSpot CRM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where HubSpot CRM stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where HubSpot CRM stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 27,100 a month (“hubspot crm”)
- AI search demand for its name, est.
- 403 a month
- Its own site
- It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone
In answers
This editionShare of first choices
59%
rank 1 of 64 in CRM
First choices
125
across its categories
- Named in
- 346 answers
- Its own site cited
- in 306 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as HubSpot CRM
What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot CRM; a claim can dispute any of them.
HubSpot 42HubSpot Free CRM 5HubSpot CRM Free 3HubSpot CRM (Free Plan) 2HubSpot CRM (Free Tier) 2HubSpot Enterprise 2HubSpot Sales Hub / HubSpot CRM 2HubSpot CRM (free) 1HubSpot CRM + HubSpot Quotes 1HubSpot CRM + Marketing Hub 1HubSpot CRM/Sales Hub 1HubSpot Smart CRM 1
Follow HubSpot CRM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot CRM.ShowHide
The company
HubSpot is the company behind HubSpot CRM.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- AI-powered, flexible CRM software
- For
- startups and small businesses
- Price stated
- Free academy.hubspot.com/hubspot-crm-customization
- Starting price
- 0 br.hubspot.com/pricing/crm
- Free plan or trial
- Free HubSpot CRM academy.hubspot.com/hubspot-crm-customization
- Customers named
- mais de 306.000 clientes
- Not stated on the pages read
- Integrations, certifications, hosting
What HubSpot CRM's own pages state, read September 28, 2026: academy.hubspot.com/hubspot-crm-customization, academy.hubspot.com/setting-up-hubspots-free-crm-features, academy.hubspot.com/setting-up-hubspots-free-crm-features-for-growth, br.hubspot.com/pricing/crm, blog.hubspot.com/sales/crm-integration. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot CRM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot CRM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot CRM by email, built from the raw record of the edition. It shows:
- where HubSpot CRM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot CRM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where HubSpot CRM is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where HubSpot CRM is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend HubSpot CRM first in CRM this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.