GTM AI Index

Index › Products › HubSpot AI · October 2026 Edition

HubSpot · 1 category · Named, not ranked

HubSpot AI

12Judge labels

3First choices

0Negative labels

7 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot AI was named 3 times in AI marketing agents, where HubSpot Breeze led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business8 of 140

under the label threshold

Mid-market15 of 157

under the label threshold

Enterprise36 of 145

under the label threshold

In ai marketing agents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot AI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI marketing agents	Marketing	2%	15 of 157	0%	3	under 10 labels · led by HubSpot Breeze at 24%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot AI yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot AI across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase2 labels1

Comparative5 labels2not counted in share

Budget-constrained2 labels2

Scale-constrained0 labelsNone

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 3 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Stick to established tools like HubSpot AI, Jasper, or Google Analytics AI—less "agentic" hype, more proven.” Grok 4.1 Fast · AI marketing agents · negative prompt · first choice

“Start with HubSpot's free CRM + ChatGPT Plus for a solid foundation” Kimi K2 · AI marketing agents · budget prompt · first choice

“Top Recommendation: HubSpot AI / Salesforce Einstein” Qwen 3.7 Flash · AI marketing agents · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot AI, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot AI was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Jasper6 of 122Not among the top eight

AdCreative.ai3 of 120Not among the top eight

Buffer3 of 120Not among the top eight

Copy.ai3 of 120Not among the top eight

Simplified2 of 121Not among the top eight

Braze AI2 of 120Not among the top eight

Brevo2 of 120Not among the top eight

Canva2 of 120Not among the top eight

ChatGPT2 of 120Not among the top eight

Intercom2 of 120Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot AI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 12 answers that named HubSpot AI and are not a share of its labels.

Domains cited

aidigital.com3

braze.com3

emarketed.com3

okara.ai3

simplified.com3

startupstash.com3

bbb.org2

creativemarketing.ai2

folk.app2

g2.com2

Twenty-six of the twenty-six domain citations in answers naming HubSpot AI came from somebody else's page.

Pages cited

aidigital.com/blog/best-ai-marketing-platform-comparison3

simplified.com/blog/automation/best-ai-marketing-agents3

startupstash.com/top-ai-marketing-agents3

bbb.org/article/business/28656-business-scam-alert-how-to-spot-phony-services-when-shoppin2

braze.com/resources/articles/ai-marketing-agents2

braze.com/resources/articles/ai-marketing-software2

creativemarketing.ai/blog/best-ai-apps-small-business-marketing-budget2

folk.app/articles/best-marketing-ai-agents2

Pages are listed as the models cited them.

Follow HubSpot AI

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot AI.

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On record

Wikidata

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange
Also from HubSpot: HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management, HubSpot Agent Hub and 77 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot AI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot AI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot AI by email, built from the raw record of the edition. It shows:

where HubSpot AI is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot AI, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.