Small business▼−5Since September 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 5% in September 2026
Inside the floor by 6 pointsRank 7 → 30 of 123
HubSpot · 2 categories · Named, not rankedHubSpot Academy
13Judge labels
3First choices
0Negative labels
9 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Academy was named 6 times in Sales coaching and 1 other category, where MindTickle led with 24%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business15 of 128
2%5 labels
under the label threshold
Mid-market8 of 124
4%5 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In sales coaching · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot Academy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales coaching and training | Sales | 4% | 8 of 124 | 0% | 5 | under 10 labels · led by MindTickle at 24% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer education and LMS | Customer | 0% | 52 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, HubSpot Academy held within the floor in all two categories: no change cleared 11 points.
Best category · Sales coaching · by segment
Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 15 → 8 of 118
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Sales coaching | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 8 of 124 |
| Customer education | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot Academy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot Academy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained9 labels3
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“starting with free or low-cost platforms like HubSpot Academy or Fathom is the smartest move” Mistral Small · Sales coaching · budget prompt · first choice
“the best starting point is HubSpot Academy—it's completely free” Grok 4.20 · Sales coaching · budget prompt · first choice
“HubSpot Academy is the strongest free option” Claude Haiku 4.5 · Sales coaching · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as HubSpot Academy, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Academy was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot Academy, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Academy was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot Academy. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 13 answers that named HubSpot Academy and are not a share of its labels.
Domains cited
learn.g2.com5
prospeo.io5
cirrusinsight.com4
g2.com4
spotsaas.com4
alpharun.com3
firstsales.io3
mailmodo.com3
reddit.com3
avoma.com2
Thirty-six of the thirty-six domain citations in answers naming HubSpot Academy came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where HubSpot Academy stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where HubSpot Academy stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 22,200 a month (“hubspot academy”)
- AI search demand for its name, est.
- 176 a month
- Its own site
- It sits on HubSpot's site (hubspot.com), so there are no site figures for it alone
In answers
This editionShare of first choices
4%
rank 8 of 124 in sales coaching
Segment leader
24%
MindTickle
- First choices
- 3 across its categories
- Named in
- 13 answers
- Its own site cited
- in 11 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow HubSpot Academy
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot Academy.ShowHide
The company
HubSpot is the company behind HubSpot Academy.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management, HubSpot Agent Hub and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- HubSpot’s marketing courses and certifications
- For
- people looking for help with HubSpot's marketing courses and certifications
- Price stated
- It’s free to be a part of the HubSpot Certified Trainer program. academy.hubspot.com/certification-support
- Starting price
- free academy.hubspot.com/enroll-in-hubspot-academy
- Free plan or trial
- Sign up for free courses academy.hubspot.com/what-is-hubspot-academy
- Certifications
- HubSpot Marketing Software CertificationHubSpot Sales Software CertifiedInbound Marketing CertifiedInbound Sales CertifiedSolutions Partner CertificationHubSpot Trainer Certificationcomprehensive certificationsa globally recognized certification
- Customers named
- HubSpot partnersGold, Platinum, or Diamond tiered HubSpot Solutions Partneragenciescollege and university professorsAgent.aiAptitude 8Coastal ConsultingRevOps LATAM
- Not stated on the pages read
- Integrations, hosting
What HubSpot Academy's own pages state, read September 28, 2026: academy.hubspot.com/certification-support, academy.hubspot.com/what-is-hubspot-academy, academy.hubspot.com/enroll-in-hubspot-academy, academy.hubspot.com/hubspot-academy-creator-program, academy.hubspot.com/Writing-and-Editing-for-HubSpot-Academy. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Academy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Academy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot Academy by email, built from the raw record of the edition. It shows:
- where HubSpot Academy is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot Academy, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.