GTM AI Index

Index › Vendors › HubSpot Academy · September 2026 Edition

HubSpot · 1 category · Named, not ranked

HubSpot Academy

12Judge labels

4First choices

0Negative labels

7 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Academy was named 4 times in Sales coaching, where SalesHood led with 27%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business7 of 131

under the label threshold

Mid-market15 of 124

under the label threshold

Enterprisenot named

No model named it for this buyer.

In sales coaching · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot Academy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Sales coaching and training	Sales	2%	15 of 124	0%	4	under 10 labels · led by SalesHood at 27%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot Academy yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot Academy across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	0	1	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 label1

Comparative1 labelNone

Budget-constrained9 labels3

Scale-constrained0 labelsNone

Negative1 label1not counted in share

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“or HubSpot Academy if you want ready-made sales courses and certifications without any setup” Kimi K2 · Sales coaching · budget prompt · first choice

“HubSpot Academy: Free sales certifications and courses” Mistral Small · Sales coaching · budget prompt · alternative

“HubSpot Academy is the strongest free option” Claude Haiku 4.5 · Sales coaching · budget prompt · alternative

“### Strong Free Alternative: HubSpot Academy” Grok 4.1 Fast · Sales coaching · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot Academy, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Academy was named but was not.

ProductSame answerTook the first choice insteadHead to head

360Learning8 of 123Not in the top three

SalesHood7 of 120Not in the top three

Gong5 of 120Not in the top three

Avoma4 of 121Not in the top three

HubSpot Sales Hub4 of 120Not in the top three

MindTickle4 of 120Not in the top three

SC Training3 of 122Not in the top three

Chorus by ZoomInfo3 of 120Not in the top three

Fireflies.ai3 of 120Not in the top three

Outdoo AI3 of 120Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Academy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 12 answers that named HubSpot Academy and are not a share of its labels.

Domains cited

bestsalesteamtraining.com2

academy.hubspot.com1

asherstrategies.com1

autobound.ai1

coachpilot.com1

grademyclose.com1

guideflow.com1

hubspot.com1

igotanoffer.com1

learn.g2.com1

Eleven of the eleven domain citations in answers naming HubSpot Academy came from somebody else's page.

Pages cited

bestsalesteamtraining.com/affordable-sales-training2

academy.hubspot.com/courses/sales-enablement1

asherstrategies.com/sales-training-programs-2/maximize-sales-potential-training-programs-f1

autobound.ai/blog/top-10-real-time-sales-coaching-apps-for-reps-in-2025-your-guide-to-coac1

coachpilot.com/blog/sales-training-software-for-small-business1

grademyclose.com/blog/sales-coaching-tools-for-small-teams1

guideflow.com/blog/best-sales-coaching-software1

hubspot.com/sales-enablement1

Pages are listed as the models cited them.

The company

HubSpot is the company behind HubSpot Academy.

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Academy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Academy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.