Every category where a model named HubSpot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI marketing agents	Marketing	6%	2 of 157	40%	5	under 10 labels · led by HubSpot Breeze at 24%
Event lead capture apps	Marketing	2%	23 of 70	50%	2	under 10 labels · led by Blinq at 23%
Client onboarding platforms	Customer	0%	26 of 104	12%	8	under 10 labels · led by Rocketlane at 47%
Customer data platforms	GTM data and infrastructure	0%	19 of 61	0%	6	under 10 labels · led by Segment at 49%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Experimentation and personalization	Marketing	0%	17 of 71	0%	6	under 10 labels · led by VWO at 27%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Partner relationship management	Partner and channel	0%	53 of 61	33%	3	under 10 labels · led by PartnerPortal.io at 22%	▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Audience and consumer insights platforms	Marketing	0%	59 of 155	0%	2	under 10 labels · led by SparkToro at 19%
Email deliverability and testing tools	Marketing	0%	50 of 110	0%	2	under 10 labels · led by GlockApps at 34%
In-app messaging and customer communications	Customer	0%	75 of 105	50%	2	under 10 labels · led by Intercom at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mobile marketing and push	Marketing	0%	34 of 80	0%	2	under 10 labels · led by OneSignal at 45%	newNew since September 2026: not ranked then, 0% now.
SEO and content optimization platforms	Marketing	0%	31 of 78	0%	2	under 10 labels · led by Semrush at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Affiliate and partner management	Partner and channel	0%	48 of 94	0%	1	under 10 labels · led by PartnerStack at 49%	newNew since September 2026: not ranked then, 0% now.
Print	Marketing	0%	50 of 68	0%	1	under 10 labels · led by Postalytics at 44%	newNew since September 2026: not ranked then, 0% now.
Sales coaching and training	Sales	0%	74 of 124	0%	1	under 10 labels · led by MindTickle at 24%	newNew since September 2026: not ranked then, 0% now.
Sales commissions and incentive compensation	Revenue operations	0%	30 of 47	0%	1	under 10 labels · led by CaptivateIQ at 25%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for HubSpot yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	4	4	0	8
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	1	1	1	3
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	1	3	1	5
Mistral Small	0	0	3	1	4
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	2	1	0	3
Qwen 3.7 Flash	0	3	4	0	7
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	1	1	1	3
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	2	0	0	0	2
Muse Glimmer 30B	1	2	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct42 labels8

Paraphrase33 labels4

Comparative17 labelsNone

Budget-constrained31 labels5

Scale-constrained14 labelsNone

Negative25 labels1not counted in share

First choiceAlternativeMentionNegative162 labels in all, every segment counted; 17 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most budget-conscious small companies, I'd start with HubSpot's free CRM and Breeze AI tools.” GPT-6 Luna · AI marketing agents · budget prompt · first choice

“the best starting point is HubSpot Free / Mailchimp Free and Brevo's free $9/mo tier” Muse Glimmer 30B · AI marketing agents · budget prompt · first choice

“Best value for a company on a tight budget: HubSpot’s free mobile app and CRM” GPT-6 Luna · Event lead capture · budget prompt · first choice

“the strongest single pick is usually HubSpot” GPT-5.4 mini · AI marketing agents · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“basic CRMs (e.g., HubSpot alone) for client onboarding—they lack native client portals” Grok 4.1 Fast · Client onboarding · negative prompt · hard negative

“Avoid Hacking a Standard CRM (e.g., HubSpot or Vanilla Salesforce) to act as a PRM” Gemini 3.5 Flash · PRM · negative prompt · hard negative

“offer broader customer communication and product marketing suites, but may require more setup and investment” Mistral Small · In-app messaging · paraphrase prompt · soft negative

“One founder spent $30,000 in a month on an "AI marketing team" (Jasper, HubSpot, Canva, ChatGPT Enterprise)” Kimi K2 · AI marketing agents · negative prompt · soft negative

Named alongside

The products named in the same answers as HubSpot, over the 162 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Segment30 of 16215Not among the top eight

Rocketlane21 of 1627Not among the top eight

Dock17 of 1625Not among the top eight

GUIDEcx16 of 1620Not among the top eight

RudderStack15 of 1623Not among the top eight

Salesforce Data Cloud15 of 1620Not among the top eight

Salesforce14 of 1620Not among the top eight

ClickUp13 of 1623Not among the top eight

Mailchimp13 of 1620Not among the top eight

Hightouch12 of 1623Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 132 of the 162 answers that named HubSpot and are not a share of its labels.

Domains cited

g2.com50

guideflow.com39

learn.g2.com27

pipeline.zoominfo.com24

zite.com23

cdp.com18

forbes.com16

blog.hubspot.comYour site15

clickup.com15

brevo.com13

225 of the 240 domain citations in answers naming HubSpot came from somebody else's page.

Pages cited

zite.com/blog/client-onboarding-software23

cdp.com/basics/cdp-vendors16

clickup.com/blog/client-onboarding-software14

elogic.co/blog/best-customer-data-platforms13

zite.com/blog/customer-onboarding-software12

brevo.com/blog/best-customer-data-platform11

forbes.com/advisor/business/software/best-customer-data-platform10

learn.g2.com/best-client-onboarding-software10

Pages are listed as the models cited them.

Search and answers

hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot takes 6% of first choices and HubSpot Breeze takes 24%.

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In search

Google, US estimates

Position for “ai marketing agent”

–

not in the top ten

Position for “best ai marketing agent”

–

not in the top ten

Searches for its name, Google: 368,000 a month (“hubspot”)
AI search demand for its name, est.: 9,776 a month
Organic visits to its site: about 2,276,428 a month
Searches its site ranks for: 316,975 · 13,678 in the top three
Sites linking to it: 390,754
Paid Google search: 15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)

Ads on GoogleDetailLess

76+ ads · 53 text, 14 video, 9 image · 76 shown in the last 30 days

First shown October 2021, as Hubspot, Inc., verified. Ads started 2025-10 to 2026-09: 43 in the year, 33 before. 44 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 2 of 157 in AI marketing agents

Segment leader

24%

HubSpot Breeze

First choices: 17 across its categories
Named in: 162 answers
Its own site cited: in 132 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on hubspot.com

13,274

subdomains included

Content

10,894

counted in the table below

Documentation

681

Product · Integration

175 · 46

Kind	Pages	Last 90 days	Latest
Blog	9,061	34	2026-09-23
Case study	771	undated
Glossary or explainer	345	4	2026-09-28
Comparison	287	38	2026-09-28
Report or ebook	167	3	2026-09-28
Conference or event	89	0	2026-06-05
Template or tool	52	3	2026-09-08
Webinar or virtual event	51	2	2026-08-07
Podcast or video	42	1	2026-09-14
News or press	29	1	2026-07-14

Most recent

2026-09-28What is digital transformation glossary or explainer
2026-09-28Facebook ad strategy report or ebook
2026-09-28Lead generation alternatives to cold calling comparison
2026-09-28Salesforce alternatives comparison
2026-09-23Best aeo checkers blog
2026-09-22Scrunch vs peec ai comparison

How it is countedHide how it is counted

Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as HubSpot

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot; a claim can dispute any of them.

HubSpot (Starter/Brownie Tier) 1HubSpot + Breeze Intelligence (formerly Clearbit) 1Hubspot 1Hubspot/ActiveCampaign 1

Follow HubSpot

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot.

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On record

Wikidata

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange
Also from HubSpot: HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management, HubSpot Agent Hub and 77 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Build demand, win deals, and delight customers — all on one platform
hubspot.com
For: Businesses, startups and small businesses, and enterprises
hubspot.com
Price stated: Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools hubspot.com
Starting price: $0/mo hubspot.com/pricing/crm
Free plan or trial: Get started free with HubSpot's free tools hubspot.com
Integrations claimed: 2000 hubspot.com
Certifications: SOC 1 Type IISOC 2 Type IISOC 3HIPAAGDPRCCPAEU Cloud Code of ConductTRUSTe Certified Privacy
Customers named: UnipartAngel City FCYouth on Course2030 BuildersRebel Rock WealthLean Discovery GroupRevenueWellFresha
Not stated on the pages read: Hosting

What HubSpot's own pages state, read September 28, 2026: hubspot.com, hubspot.com/pricing/crm, trust.hubspot.com, hubspot.com/products/crm, hubspot.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot by email, built from the raw record of the edition. It shows:

where HubSpot is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where HubSpot is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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HubSpot is among the products AI models recommend first in AI marketing agents this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/ai-marketing-agents/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot--ai-marketing-agents-wide.svg" alt="Among AI models' top three in AI marketing agents, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the AI marketing agents standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/ai-marketing-agents/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot--ai-marketing-agents-square.svg" alt="Among AI models' top three in AI marketing agents, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the AI marketing agents standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/ai-marketing-agents/"><img src="https://gtm-ai-index.com/badges/2026-10/hubspot--ai-marketing-agents-compact.svg" alt="Among AI models' top three in AI marketing agents, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the AI marketing agents standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.