Small business▲+1Since September 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
40%from 39% in September 2026
Inside the floor by 10 pointsRank 1 of 92, unchanged
6 categories · RankedHightouch
390Judge labels
154First choices
35Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
43% in Warehouse & ETL for enterprise buyers
Rank 1 of 83 in the mid-market standingendorsed leader
12 of 14 models made it the first choice on the direct prompt; 9% of its 80 labels there were negative.
What the models named instead of Hightouch →By buyer segmentRead the same way at every buyer size.
Small business1 of 99
41%75 labels
endorsed leader
Mid-market1 of 83
40%80 labels
endorsed leader
Enterprise1 of 82
43%76 labels
endorsed leader
In warehouse & etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hightouch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 40% | 1 of 83 | 9% | 80 | endorsed leader | ▼−4Since September 2026: 42% → 38%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer data platforms | GTM data and infrastructure | 20% | 2 of 61 | 5% | 42 | accepted challenger | ▼−1Since September 2026: 20% → 20%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 12% | 2 of 159 | 0% | 18 | accepted challenger | ▼−4Since September 2026: 11% → 6%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 2% | 10 of 142 | 0% | 7 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 130 of 157 | 0% | 1 | under 10 labels · led by HubSpot Breeze at 24% | |
| Marketing automation and campaign management | Marketing | 0% | 37 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Hightouch held within the floor in all six categories: no change cleared 11 points.
Best category · Warehouse & ETL · by segment
Mid-market▼−4Since September 2026: 42% → 38%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
38%from 42% in September 2026
Inside the floor by 7 pointsRank 1 of 81, unchanged
Enterprise▼−1Since September 2026: 44% → 43%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
43%from 44% in September 2026
Inside the floor by 10 pointsRank 1 of 79, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 11% | 6% | ▼−4Since September 2026: 11% → 6%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 159, unchanged |
| Warehouse & ETL | 42% | 38% | ▼−4Since September 2026: 42% → 38%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 83, unchanged |
| CDP | 20% | 20% | ▼−1Since September 2026: 20% → 20%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 61, unchanged |
| Customer intel | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 of 142, unchanged |
| AI marketing agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 130 of 157, unchanged |
| Marketing automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 37 of 59, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hightouch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hightouch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 3 | 2 | 0 | 9 |
| GPT-5.4 mini | 7 | 1 | 1 | 0 | 9 |
| Gemini 3.5 Flash | 11 | 3 | 3 | 0 | 17 |
| Perplexity Sonar | 3 | 4 | 1 | 1 | 9 |
| Grok 4.1 Fast | 6 | 4 | 3 | 1 | 14 |
| Mistral Small | 5 | 0 | 1 | 2 | 8 |
| DeepSeek V4 Flash | 5 | 6 | 2 | 1 | 14 |
| Llama 4 Maverick | 0 | 2 | 6 | 0 | 8 |
| Qwen 3.7 Flash | 5 | 4 | 0 | 0 | 9 |
| Kimi K2 | 5 | 4 | 2 | 1 | 12 |
| GLM 4.7 FlashX | 3 | 6 | 0 | 0 | 9 |
| MiniMax M2.5 | 5 | 1 | 0 | 1 | 7 |
| GPT-6 Luna | 8 | 2 | 1 | 1 | 12 |
| Muse Glimmer 30B | 5 | 3 | 3 | 1 | 12 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct89 labels49
Paraphrase61 labels40
Comparative69 labels36not counted in share
Budget-constrained62 labels33
Scale-constrained62 labels32
Negative47 labels4not counted in share
First choiceAlternativeMentionNegative390 labels in all, every segment counted; 154 of the 194 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Winner: Hightouch ... Choose Hightouch if you already have a Snowflake or BigQuery instance and want a long-term, scalable, secure customer data platform.” Gemini 3.5 Flash · DMP · direct prompt · first choice
“Hightouch: Free tier for testing/small syncs (~10k rows/month)... No-code audience builder, 300+ destinations—marketer-friendly.” Grok 4.1 Fast · Warehouse & ETL · budget prompt · first choice
“Hightouch is the default recommendation for most marketing and growth teams with an existing Snowflake or BigQuery warehouse” Claude Haiku 4.5 · Warehouse & ETL · comparative prompt · first choice
“Hightouch is usually the safest default when the warehouse is the source of truth and marketing needs audience activation.” Muse Glimmer 30B · Warehouse & ETL · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Hightouch documents that operational data such as sync logs and row-level status may be stored; review the details against your own requirements” GPT-6 Luna · Warehouse & ETL · negative prompt · soft negative
“Hightouch if your warehouse data model is immature or your team lacks SQL resources, because setup can stall before activation work begins.” Perplexity Sonar · CDP · negative prompt · soft negative
“Pricing concerns: Users report it can be expensive, particularly for large contact volumes, with some sudden price changes” MiniMax M2.5 · Warehouse & ETL · negative prompt · soft negative
“user feedback flags cost and support issues: "The per-destination pricing model makes it hard to scale for smaller use cases"” Muse Glimmer 30B · Warehouse & ETL · negative prompt · soft negative
Named alongside
The products named in the same answers as Hightouch, over the 390 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hightouch was named but was not.ShowHide
Named alongside
The products named in the same answers as Hightouch, over the 390 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hightouch was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hightouch. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 363 of the 390 answers that named Hightouch and are not a share of its labels.
Domains cited
improvado.io217
cdp.com159
hightouch.comYour site159
guideflow.com121
g2.com77
resources.rework.com74
aboutmartech.com69
integrate.io68
leadjourney.io68
pipeline.zoominfo.com67
920 of the 1,079 domain citations in answers naming Hightouch came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Hightouch stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Hightouch stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “marketing data warehouse and reverse etl stack”
–
not in the top ten
Position for “best marketing data warehouse and reverse etl stack”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“hightouch”)
- AI search demand for its name, est.
- 434 a month
- Organic visits to its site
- about 127,772 a month
- Searches its site ranks for
- 13,684 · 1,331 in the top three
- Sites linking to it
- 4,457
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
40%
rank 1 of 83 in Warehouse & ETL
First choices
154
across its categories
- Named in
- 390 answers
- Its own site cited
- in 363 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hightouch.com
9,681
subdomains included
Content
966
counted in the table below
Documentation
487
Product · Integration
37 · 7,979
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 539 | 12 | 2026-09-24 | ||
| Conference or event | 127 | 0 | 2026-06-17 | ||
| Report or ebook | 125 | 0 | 2025-03-03 | ||
| Comparison | 74 | 0 | 2026-05-22 | ||
| Case study | 48 | 0 | 2026-06-23 | ||
| Glossary or explainer | 40 | 2 | 2026-09-24 | ||
| Webinar or virtual event | 10 | 0 | 2024-10-10 | ||
| Podcast or video | 2 | 0 | 2022-10-28 | ||
| Template or tool | 1 | undated |
Most recent
- 2026-09-24Layering blog
- 2026-09-24What is creative fatigue glossary or explainer
- 2026-09-21Forward deployed creatives times square ad blog
- 2026-09-18Agentic content review blog
- 2026-09-09Hightouch ai blueprint blog
- 2026-09-09The rampid illusion blog
Events in person
Last twelve months
- June 18, 2026How XP Drove a 72% Lift in Account Opens and 35% Activation Increase with Agentic CRMSouth Expo | Theater 4, San Francisco, US · spoke
- June 18, 2026The Future Is Self-Serve: Lessons Learned on Democratized Data and AI Agents at OpenAITBD, San Francisco, US · spoke
- June 17, 2026How Chick-fil-A Turns Guest Data into Caring ExperiencesMoscone South | Level 2 | Room 209, San Francisco, US · spoke
- June 17, 2026Join Hightouch for Happy Hour at Golden Eye SocialGolden Eye Social, San Francisco, US · hosted
- June 15, 2026 to June 18, 2026Data + AI Summit 2026Moscone Center, San Francisco, US · attended
- June 3, 2026When AI Runs the Journey: How MoneyLion Simplified Marketing at ScaleBasecamp South Theater 1 (Basecamp, South Hall A), San Francisco, US · spoke
- June 3, 2026Under the Starlite: A Snowflake Summit AfterpartyStarlite Lounge at the Beacon Hotel, San Francisco, US · took part
- June 2, 2026How Tripadvisor Unlocked Its Data to Make Every Traveler BetterRoom 214 (Moscone South, Level 2), San Francisco, US · spoke
- June 2, 2026What Powers Your Platform? How Composability Fuels Marketing at Capital OneRoom 210 (Moscone south, Level 2), San Francisco, US · spoke
- June 1, 2026 to June 4, 2026Snowflake Summit 2026Moscone Center, San Francisco, US
- March 24, 2026 to March 26, 2026Shoptalk 2026Mandalay Bay, Las Vegas · exhibited
- March 24, 2026Start Your Engines: Shoptalk Kick-Off PartyGrand Prix Plaza, Las Vegas · attended
As the event pages on hightouch.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page hightouch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Hightouch
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hightouch is its own company.ShowHide
The company
Hightouch is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Hightouch is the Agentic Marketing Platform powered by the industry-leading Composable CDP: AI marketing that actually knows your brand, customers, and business.
- For
- Marketers
- Price stated
- Only pay for what you use hightouch.com/pricing
- Free plan or trial
- Basic Reverse ETL hightouch.com/pricing
- Integrations claimed
- 300 hightouch.com
- Certifications
- SOC 2 Type 2ISO 27001ISO 27001 certificationISO 27001 CertifiedSOC 2 & SOC 3 ComplianceHIPAA ComplianceGDPR ComplianceEU-U.S. Data Privacy Framework (EU-U.S. DPF)
- Hosting
- EU regionmultiple regionsthe United States and other jurisdictions
- Customers named
- OtriumFundriseWarner Music GroupPetSmartChimeWeightWatchersGrammarlyWHOOP
- Not stated on the pages read
- Starting price
What Hightouch's own pages state, read September 28, 2026: hightouch.com, hightouch.com/pricing, trust.hightouch.com, hightouch.com/platform-privacy, hightouch.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hightouch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hightouch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hightouch by email, built from the raw record of the edition. It shows:
- where Hightouch is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hightouch, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Hightouch is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Hightouch is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideData warehouse and reverse ETL for marketing
AI models recommend Hightouch first in Data warehouse and reverse ETL for marketing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Customer data platforms
Hightouch is among the products AI models recommend first in Customer data platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Data management platforms
Hightouch is among the products AI models recommend first in Data management platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.