Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 6 → 5 of 92
1 category · RankedRudderStack Reverse ETL
97Judge labels
5First choices
12Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Warehouse & ETL for small business buyers
Rank 5 of 83 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 6% of its 34 labels there were negative.
What the models named instead of RudderStack Reverse ETL →By buyer segmentRead the same way at every buyer size.
Small business5 of 99
2%33 labels
accepted challenger
Mid-market5 of 83
2%34 labels
accepted challenger
Enterprise7 of 82
1%30 labels
accepted challenger
In warehouse & etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named RudderStack Reverse ETL for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 2% | 5 of 83 | 6% | 34 | accepted challenger | ▲+1Since September 2026: 1% → 2%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, RudderStack Reverse ETL held within the floor in its one category: no change cleared 11 points.
Best category · Warehouse & ETL · by segment
Mid-market▲+1Since September 2026: 1% → 2%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 1% in September 2026
Inside the floor by 10 pointsRank 6 → 5 of 81
Enterprise▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
1%from 0% in September 2026
Inside the floor by 10 pointsRank 11 → 7 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Warehouse & ETL | 1% | 2% | ▲+1Since September 2026: 1% → 2%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 83 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated RudderStack Reverse ETL across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated RudderStack Reverse ETL across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 1 | 3 | 1 | 0 | 5 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 3 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 4 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels2
Paraphrase15 labelsNone
Comparative21 labels1not counted in share
Budget-constrained15 labels3
Scale-constrained19 labelsNone
Negative13 labels3not counted in share
First choiceAlternativeMentionNegative97 labels in all, every segment counted; 5 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The safest bet... or tools like RudderStack that combine multiple data movement patterns rather than point solutions” Kimi K2 · Warehouse & ETL · negative prompt · first choice
“Pick RudderStack if technical (self-host on free tier); Hightouch for no-code ease.” Grok 4.1 Fast · Warehouse & ETL · budget prompt · first choice
“RudderStack - A CDP + reverse ETL tool with pricing ranging from ~$220–$500/month.” Llama 4 Maverick · Warehouse & ETL · direct prompt · first choice
“RudderStack: Open-source flexibility for eng teams, but lacks Hightouch's marketer-friendly UI and breadth” Grok 4.1 Fast · Warehouse & ETL · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Developer-First Platforms (e.g., RudderStack, Meltano) ... these tools will quickly become shelfware” Gemini 3.5 Flash · Warehouse & ETL · negative prompt · soft negative
“significantly cheaper than Census (now Fivetran Activations) or RudderStack” GLM 4.7 FlashX · Warehouse & ETL · budget prompt · soft negative
Named alongside
The products named in the same answers as RudderStack Reverse ETL, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and RudderStack Reverse ETL was named but was not.ShowHide
Named alongside
The products named in the same answers as RudderStack Reverse ETL, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and RudderStack Reverse ETL was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named RudderStack Reverse ETL. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 90 of the 97 answers that named RudderStack Reverse ETL and are not a share of its labels.
Domains cited
improvado.io67
guideflow.com52
aboutmartech.com39
zoho.com37
leadjourney.io36
hightouch.com35
supermetrics.com30
portermetrics.com29
airbyte.com28
cdp.com26
379 of the 379 domain citations in answers naming RudderStack Reverse ETL came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
rudderstack.com ranks 2 on Google for the category's searches. In the answers, RudderStack Reverse ETL takes 2% of first choices and Hightouch takes 40%.ShowHide
Search and answers
rudderstack.com ranks 2 on Google for the category's searches. In the answers, RudderStack Reverse ETL takes 2% of first choices and Hightouch takes 40%.
ShowHideIn search
Google, US estimatesPosition for “marketing data warehouse and reverse etl stack”
5
Position for “best marketing data warehouse and reverse etl stack”
2
- Searches for its name, Google
- 20 a month (“rudderstack reverse etl”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 46,132 a month
- Searches its site ranks for
- 6,747 · 462 in the top three
- Sites linking to it
- 3,544
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 5 of 83 in Warehouse & ETL
Segment leader
40%
Hightouch
- First choices
- 5 across its categories
- Named in
- 97 answers
- Its own site cited
- in 90 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on rudderstack.com
10,000
subdomains included
Content
1,058
counted in the table below
Documentation
1,078
Product · Integration
13 · 7,777
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 452 | undated | |||
| Blog | 383 | undated | CDP, Product analytics | ||
| Webinar or virtual event | 78 | undated | Identity, CDP | ||
| Comparison | 61 | undated | CDP, CRM | ||
| Case study | 39 | undated | CDP | ||
| Conference or event | 25 | undated | Identity | ||
| Glossary or explainer | 19 | undated | CDP | ||
| Podcast or video | 1 | undated |
Events in person
Last twelve months
- June 1, 2026 to June 4, 2026RudderStack at Snowflake SummitSan Francisco · exhibited
As the event pages on rudderstack.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page rudderstack.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CDP (54); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as RudderStack Reverse ETL
What the judge wrote, as written, with how often. The vendor table decides that these count as RudderStack Reverse ETL; a claim can dispute any of them.
RudderStack 33
Follow RudderStack Reverse ETL
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
RudderStack Reverse ETL is its own company.ShowHide
The company
RudderStack Reverse ETL is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Sync enriched customer data from your data warehouse to every downstream business tool in real time.
- For
- data teams
- Price stated
- usage-based. No MTUs and no cliffs, just volume. rudderstack.com/pricing
- Starting price
- 265 rudderstack.com/pricing
- Free plan or trial
- Try for free rudderstack.com
- Integrations claimed
- 200 rudderstack.com
- Certifications
- SOC 2 Type II CertifiedGDPR CompliantHIPAA CompliantHIPAA
- Customers named
- VSCOGlassdoorFullscriptBolcomWyzeManscapedNutsCFL
- Not stated on the pages read
- Hosting
What RudderStack Reverse ETL's own pages state, read October 5, 2026: rudderstack.com, rudderstack.com/pricing, rudderstack.com/security, rudderstack.com/product/lookout, rudderstack.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when RudderStack Reverse ETL's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as RudderStack Reverse ETL, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for RudderStack Reverse ETL by email, built from the raw record of the edition. It shows:
- where RudderStack Reverse ETL is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name RudderStack Reverse ETL, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.