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Index › Products › Amazon Redshift · October 2026 Edition
Amazon Web Services · 2 categories · Ranked

Amazon Redshift

139Judge labels
2First choices
42Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
1% in Warehouse & ETL for enterprise buyers
Rank 13 of 83 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 16% of its 44 labels there were negative.
What the models named instead of Amazon Redshift →
By buyer segmentRead the same way at every buyer size.
Small business13 of 99
1%37 labels
criticized challenger
Mid-market13 of 83
0%44 labels
accepted challenger
Enterprise8 of 82
1%36 labels
criticized challenger
In warehouse & etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon Redshift for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data warehouse and reverse ETL for marketingGTM data and infrastructure0%13 of 8316%44accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platformsGTM data and infrastructure0%42 of 15917%6under 10 labels · led by Segment at 37%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Amazon Redshift held within the floor in all two categories: no change cleared 11 points.

Best category · Warehouse & ETL · by segment

Small business▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
1%from 0% in September 2026
Inside the floor by 10 pointsRank 94 → 13 of 92
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 13 of 81
Enterprise▲+1Since September 2026: 0% → 1%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
1%from 0% in September 2026
Inside the floor by 10 pointsRank 13 → 8 of 79

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Warehouse & ETL0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 16 → 13 of 83
DMP0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 38 → 42 of 159

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amazon Redshift across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500202
GPT-5.4 mini01203
Gemini 3.5 Flash01034
Perplexity Sonar01012
Grok 4.1 Fast01225
Mistral Small03205
DeepSeek V4 Flash02013
Llama 4 Maverick01102
Qwen 3.7 Flash01001
Kimi K203205
GLM 4.7 FlashX03104
MiniMax M2.502204
GPT-6 Luna00404
Muse Glimmer 30B01416

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labelsNone
Paraphrase15 labelsNone
Comparative34 labelsNone
Budget-constrained16 labels2
Scale-constrained25 labelsNone
Negative35 labels1not counted in share
First choiceAlternativeMentionNegative139 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Redshift: Cluster-based with Serverless options — often most cost-effective for predictable, high-volume workloads on AWS.” DeepSeek V4 Flash · Warehouse & ETL · scale prompt · alternative
“A cloud data warehouse like Snowflake, Google BigQuery, or Amazon Redshift is ideal for mid-market B2B companies.” Mistral Small · Warehouse & ETL · direct prompt · alternative
“Alternative: Amazon Redshift (if you're already using AWS), but it's less user-friendly for non-technical teams.” Mistral Small · Warehouse & ETL · paraphrase prompt · alternative
“Best for: Marketing teams whose engineering counterparts already host the company's core infrastructure on AWS.” Gemini 3.5 Flash · Warehouse & ETL · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“*Avoid (usually):* ... Amazon Redshift (requires more manual maintenance and tuning” Gemini 3.5 Flash · Warehouse & ETL · scale prompt · hard negative
“Amazon Redshift (Avoid unless you have a dedicated, expert DevOps team)” Gemini 3.5 Flash · Warehouse & ETL · negative prompt · hard negative
“Redshift (requires too much manual database administration)” Gemini 3.5 Flash · Warehouse & ETL · paraphrase prompt · hard negative
“like Snowflake, Amazon Redshift, or Oracle Database if your team is small... cost and management complexity can outweigh the benefits” Perplexity Sonar · DMP · negative prompt · soft negative

Named alongside

The products named in the same answers as Amazon Redshift, over the 139 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Redshift was named but was not.
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ProductSame answerTook the first choice insteadHead to head
BigQuery133 of 13949Not among the top eight
Snowflake133 of 13946Not among the top eight
Hightouch111 of 13976Not among the top eight
Census100 of 13924Not among the top eight
Fivetran69 of 1390Not among the top eight
Databricks SQL Warehouse49 of 1390Not among the top eight
RudderStack Reverse ETL48 of 1394Not among the top eight
dbt45 of 1391Not among the top eight
Airbyte45 of 1390Not among the top eight
Polytomic28 of 1391Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Redshift. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 139 answers that named Amazon Redshift and are not a share of its labels.

Domains cited

improvado.io90
guideflow.com63
hightouch.com49
leadjourney.io42
airbyte.com38
cdp.com38
portermetrics.com37
supermetrics.com37
funnel.io35
aboutmartech.com32

461 of the 461 domain citations in answers naming Amazon Redshift came from somebody else's page.

Pages cited

guideflow.com/blog/reverse-etl-tools62
improvado.io/blog/best-reverse-etl-tools52
leadjourney.io/blog/best-marketing-data-warehouse42
airbyte.com/top-etl-tools-for-sources/reverse-etl-tools36
supermetrics.com/blog/marketing-data-warehousing35
zoho.com/dataprep/top-reverse-etl-tools.html31
cdp.com/glossary/reverse-etl30
aboutmartech.com/blog/reverse-etl-tools26

Pages are listed as the models cited them.

Search and answers

aws.amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon Redshift takes 0% of first choices and Hightouch takes 40%.
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In search

Google, US estimates
Position for “marketing data warehouse and reverse etl stack”
–
not in the top ten
Position for “best marketing data warehouse and reverse etl stack”
–
not in the top ten
Searches for its name, Google
8,100 a month (“amazon redshift”)
AI search demand for its name, est.
319 a month
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 13 of 83 in Warehouse & ETL
Segment leader
40%
Hightouch
First choices
2 across its categories
Named in
139 answers
Its own site cited
in 128 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undated
Glossary or explainer6,521undated
Case study2,47602019-03-01
Webinar or virtual event2,057162026-07-01
Comparison1,52102025-09-01
Conference or event1,48202025-11-01
Report or ebook1,090162026-09-01
Podcast or video351undated
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Names read as Amazon Redshift

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Redshift; a claim can dispute any of them.
Redshift 25Amazon Redshift Serverless 1

Follow Amazon Redshift

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon Redshift.
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On record

Wikidata
Website
amazon.com
Headquarters
Seattle, United States
Founded
1994
Employees
about 1,500,000 (2023)
Ownership
Public, AMZN on Nasdaq
Also from Amazon Web Services
Amazon SES

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Customers named
Moments LabMarch NetworksPreciselyIndeedZeta GlobalPendulumGeorgia-PacificSysco
Not stated on the pages read
Positioning, who it is for, price, starting price, free plan or trial, integrations, certifications, hosting

What Amazon Redshift's own pages state, read September 28, 2026: aws.amazon.com, aws.amazon.com/pricing, aws.amazon.com/security, aws.amazon.com/products, aws.amazon.com/s3/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Redshift's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Redshift, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon Redshift by email, built from the raw record of the edition. It shows:

  • where Amazon Redshift is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amazon Redshift, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.