AI Indexes
GTM AI Index
Index › Products › Amazon SES · October 2026 Edition
Amazon Web Services · 1 category · Named, not ranked

Amazon SES

16Judge labels
1First choices
4Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Amazon SES was named 1 time in Email marketing, where HubSpot Marketing Hub led with 35%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market51 of 66
0%1 label
under the label threshold
Enterprise20 of 51
0%2 labels
under the label threshold
In email marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon SES for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Email marketing platformsMarketing0%51 of 66100%1under 10 labels · led by HubSpot Marketing Hub at 35%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Amazon SES held within the floor in its one category: no change cleared 11 points.

Best category · Email marketing · by segment

Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 of 65, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 58 → 19 of 47

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Email marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 51 of 66, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amazon SES across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00011
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative3 labelsNone
Budget-constrained9 labels1
Scale-constrained3 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“These are developer-focused. Choose this only if you have a strong engineering team ... Avoid if you want a user-friendly marketing tool.” Qwen 3.7 Flash · Email marketing · scale prompt · soft negative

Named alongside

The products named in the same answers as Amazon SES, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon SES was named but was not.
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ProductSame answerTook the first choice insteadHead to head
SendGrid11 of 161Not among the top eight
Mailgun8 of 161Not among the top eight
Brevo5 of 162Not among the top eight
GlockApps5 of 161Not among the top eight
Postmark5 of 160Not among the top eight
Validity Everest4 of 163Not among the top eight
ActiveCampaign3 of 161Not among the top eight
Mail-Tester3 of 161Not among the top eight
Salesforce Marketing Cloud3 of 161Not among the top eight
MXToolbox3 of 160Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon SES. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 16 answers that named Amazon SES and are not a share of its labels.

Domains cited

sequenzy.com8
smtp.com7
myemailverifier.com6
sender.net6
amplemarket.com5
instantly.ai5
mailtrap.io5
prospeo.io4
saleshandy.com4
therankmasters.com4

Fifty-four of the fifty-four domain citations in answers naming Amazon SES came from somebody else's page.

Pages cited

myemailverifier.com/blog/email-deliverability-tools6
sequenzy.com/blog/best-email-tools-with-high-deliverability6
amplemarket.com/blog/best-email-deliverability-tools5
sender.net/blog/email-deliverability-tools5
smtp.com/blog/transactional-email/best-email-deliverability-tools5
saleshandy.com/blog/email-deliverability-tools4
therankmasters.com/insights/email-marketing/best-email-deliverability-tools4
folderly.com/blog/email-deliverability-tools3

Pages are listed as the models cited them.

Search and answers

aws.amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon SES takes 0% of first choices and HubSpot Marketing Hub takes 35%.
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In search

Google, US estimates
Position for “email marketing platform”
–
not in the top ten
Position for “best email marketing platform”
–
not in the top ten
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 51 of 66 in email marketing
Segment leader
35%
HubSpot Marketing Hub
First choices
1 across its categories
Named in
16 answers
Its own site cited
in 12 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undated
Glossary or explainer6,521undated
Case study2,47602019-03-01
Webinar or virtual event2,057162026-07-01
Comparison1,52102025-09-01
Conference or event1,48202025-11-01
Report or ebook1,090162026-09-01
Podcast or video351undated
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Follow Amazon SES

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon SES.
ShowHide

On record

Wikidata
Website
amazon.com
Headquarters
Seattle, United States
Founded
1994
Employees
about 1,500,000 (2023)
Ownership
Public, AMZN on Nasdaq
Also from Amazon Web Services
Amazon Redshift

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Free plan or trial
Free to join, pay only for what you use. aws.amazon.com
Not stated on the pages read
Positioning, who it is for, price, starting price, integrations, certifications, hosting, customers

What Amazon SES's own pages state, read October 5, 2026: aws.amazon.com, aws.amazon.com/pricing, aws.amazon.com/security, aws.amazon.com/products, aws.amazon.com/s3/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon SES's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon SES, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon SES by email, built from the raw record of the edition. It shows:

  • where Amazon SES is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amazon SES, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.