Index › Vertical 05 of 6 · September 2026 Edition
Edition 01 · September 2026Vertical 05
GTM data and infrastructure
Shared plumbing: customer data, warehouses and reverse ETL, enrichment and verification, identity, automation, consent. 3 of 12 categories scored, 4 planned, 5 open for sponsorship.
Standing in gtm data and infrastructure
First-choice share across the direct, paraphrase, budget and scale prompts, all six models, for the three gtm data and infrastructure categories scored in the September 2026 Edition.
01
GTM data and infrastructure
Customer data platforms
Segment 25% · Census 17% · RudderStack 12%
Hightouch42%
clear leader
02
GTM data and infrastructure
Data warehouse and reverse ETL for marketing
BigQuery 26% · Snowflake 23% · Census 9%
Hightouch40%
contested
03
GTM data and infrastructure
Product analytics
Mixpanel 34% · PostHog 24% · Pendo 3%
Amplitude38%
contested
Next in gtm data and infrastructure
Planned categories are in the build queue; open ones are available for a sponsor to bring forward and are scored exactly like every other.
Consent and privacy management plannedData enrichment plannedEmail verification plannedWorkflow automation and iPaaS plannedCustomer intelligence and data science openDashboards and data visualization openData management platforms openIdentity resolution openTag management open