Identity resolution
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a mid-market B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the nine products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
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18Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Hightouch15%
Hightouch15%02LiveRamp10%
LiveRamp10%03Segment8%
Segment8%04Tealium8%
Tealium8%05CustomerLabs 1PD Ops6%
CustomerLabs 1PD Ops6%06Prospeo4%
Prospeo4%07Demandbase4%
Demandbase4%08Amperity4%
Amperity4%09HubSpot Breeze Intelligence2%
HubSpot Breeze Intelligence2%10FullContact0%
FullContact0%11RB2B0%
RB2B0%12ZoomInfo0%
ZoomInfo0%13Salesforce Data Cloud0%
Salesforce Data Cloud0%14Acxiom0%
Acxiom0%15mParticle0%
mParticle0%16Adobe Real-Time CDP0%
Adobe Real-Time CDP0%17TransUnion0%
TransUnion0%18Experian0%
Experian0%02What they warned about
Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp47%
21 of 45 labels negative · 9 of 12 models · 9 hard negative
“**1. LiveRamp (formerly Acxiom)** - **Why avoid**: The UK's Open Rights Group filed formal ICO complaints in February 2024 alleging unlawful processing” Mistral Small, negative prompt
Amperity43%
12 of 28 labels negative · 8 of 12 models · 6 hard negative
“Enterprise identity layers** like LiveRamp, Adobe, Salesforce, or Amperity unless the cost of identity errors is very high” Perplexity Sonar, budget prompt
Experian40%
6 of 15 labels negative · 5 of 12 models · 4 hard negative
“Experian — Repeated data breaches, regulatory action from the CFPB, and poor consumer complaint resolution.” DeepSeek V4 Flash, negative prompt
Persona100%
5 of 5 labels negative · 5 of 12 models · 4 hard negative
“Frequent technical breakdowns lock users out of accounts; avoid if reliability is critical.” Grok 4.1 Fast, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 187 links across 78 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
8 answers · 14 citations · 3 models
vendor site · Guideflow6 answers · 7 citations · 2 models
vendor site · DirectMail.io6 answers · 6 citations · 2 models
vendor site · Prospeo6 answers · 6 citations · 1 model
5 answers · 10 citations · 1 model
vendor site · Hightouch5 answers · 8 citations · 2 models
vendor site · TrustRadius5 answers · 7 citations · 2 models
5 answers · 5 citations · 1 model
5 answers · 5 citations · 2 models
4 answers · 6 citations · 1 model
vendor site · SourceForge4 answers · 4 citations · 2 models
vendor site · Tilores4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
6 answers · 2 models
6 answers · 1 model
5 answers · 1 model
5 answers · 2 models
5 answers · 1 model
4 answers · 3 models
4 answers · 2 models
4 answers · 2 models
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best identity resolution platform for a mid-market B2B company?”Paraphrase“Which customer identity matching service would you recommend to a mid-sized B2B company?”Comparative“What are the top identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should I avoid or be cautious about?”
Claude Haiku 4.5Amperity, Tealiumno first choiceChangedLiveRampno first choiceno first choicenothing named
Three alternatives
Adobe's Real-Time Customer Data Platform, FullContact, SnitcherFour alternatives
Amperity, Experian, Tealium, TransUnionOne alternative
SnowcatCloudGPT-5.4 miniHightouch, TealiumHightouch Identity ResolutionChangedno first choiceDataGroomr, Senzingagainst: Salesforce Data Cloud, Tealium, Treasure Datano first choiceagainst: Kochava, Mobilewalla, X-Mode Social / Outlogic
Three alternatives
Salesforce Data Cloud, Treasure Data, ZeotapThree alternatives
Experian Aperture Data Studio, Matchbook AI, SegmentOne alternative
HightouchGemini 3.5 FlashOpenpriseagainst: Adobe Real-Time CDP, LeadspaceLeanDataChangedagainst: Adobe Real-Time CDP, SegmentAdobe Real-Time CDP, LiveRamp, Segment, SenzingHightouchagainst: Amperity, LiveRamp, Salesforce Data CloudHightouch, RudderStackagainst: Segment, mParticleagainst: Avast, InMarket, Kochava, Outlogic
Six alternatives
6sense, Demandbase, Hightouch, HubSpot Breeze Intelligence, RudderStack, ZoomInfoNine alternatives
Apollo.io, Census, Clay, Factors.ai, Hightouch, HubSpot Breeze Intelligence, RB2B, Traction Complete, ZoomInfo OperationsSix alternatives
Amperity, Customers.ai, RB2B, Tilores, TransUnion TruAudience, WarmlyFive alternatives
Capturify, FullContact, Opensend, Prospeo, RudderStackOne alternative
CensusPerplexity SonarSegmentDemandbaseChangedno first choiceLeadpipe, Prospeoagainst: Adobe Real-Time CDP, Amperity, LiveRamp, Salesforce Data Cloudno first choiceagainst: Segment, Simon Data, Tealium, mParticle
Three alternatives
Hightouch, Prospeo, TealiumThree alternatives
Hightouch, LiveRamp, SegmentTwo alternatives
CustomerLabs 1PD Ops, RB2BGrok 4.1 FastSegmentagainst: LiveRampSegmentHeldagainst: Amperity, LiveRamp, WarmlyLiveRampdedupeagainst: Amperity, Hightouch, LiveRampHightouch, LiveRampagainst: AU10TIX, ID.me, IDmerit, LiveRamp, Persona, Sumsub, Veriff
Three alternatives
CustomerLabs 1PD Ops, Hightouch, ProspeoThree alternatives
Hightouch, Prospeo, RB2BNine alternatives
Acxiom, Amperity, Experian Identity Resolution, FullContact, Hightouch, Salesforce Data Cloud, Segment, Tealium, mParticle IDSyncThree alternatives
Prospeo, Splink, ZinggTwo alternatives
Acxiom, mParticleMistral SmallWarmlyProspeoChangedagainst: Acxiom, Amperity, Experian, LiveRampLiveRampCustomerLabs 1PD Ops, Leadpipeagainst: Amperity, Experian, LiveRampno first choiceagainst: AU10TIX, Acxiom, Equifax, Experian Marketing Services, LiveRamp, Persona, TransUnion, Worldcoin, Yoti
Three alternatives
LiveRamp, MarketBetter, RB2BSix alternatives
Hightouch, HubSpot Breeze Intelligence, RB2B, Tomba, Twilio Segment Unify, WarmlyFive alternatives
Acxiom, CustomerLabs 1PD Ops, Experian, Hightouch Adaptive Identity Resolution, TealiumSix alternatives
Authentik, FullContact, Keycloak, Opensend, Ory, ZitadelDeepSeek V4 FlashHightouchagainst: Amperity, LiveRamp, mParticleHightouch, LeanDataChangedagainst: Amperity, LiveRamp, Tealium, mParticleno first choiceCustomerLabs 1PD Opsagainst: Amperity, LiveRamp, mParticleHightouchagainst: Acxiom, LiveRampagainst: Experian, LiveRamp, TransUnion, Zeta Global
Four alternatives
6sense, CustomerLabs 1PD Ops, Demandbase, ZoomInfoFour alternatives
Cognism, FullContact, Segment, ZoomInfoNine alternatives
Acxiom, Amperity, Experian, FullContact, Hightouch, ID5, InfoSum, LiveIntent, LiveRampTwo alternatives
FullContact, HightouchTwo alternatives
Tealium, mParticleLlama 4 Maverickno first choiceno first choiceHeldLiveRampno first choiceno first choicenothing named
Six alternatives
Adobe Real-Time CDP, Amperity, FullContact, Hightouch, Salesforce Data Cloud, SegmentQwen 3.7 FlashDemandbase, HubSpot Breeze IntelligenceLiveRampChangedLiveRampRudderStackagainst: LiveRamp, Tealiumno first choiceagainst: Amperityagainst: AU10TIX, IDmerit, Persona, Sumsub, Veriff
Five alternatives
6Degrees, 6sense, Blue90, Salesforce Einstein, TerminusFour alternatives
Demandbase, Factors.ai, RB2B, WarmlyNine alternatives
Adobe Real-Time CDP, Amperity, Experian Marketing Services, Habu, InfoSum, Oracle Data Cloud, Salesforce Data Cloud, Segment, TransUnionFive alternatives
Amplitude, Mixpanel, Segment, Snowflake, dbtThree alternatives
FullContact, LiveRamp, TealiumKimi K2Apollo.ioagainst: ZoomInfoApollo.ioHeldagainst: 6sense, Demandbase, LeadspaceLiveRampJitsu, RudderStackLiveRampagainst: Acxiom, Epsilon, Experian, IDScan.net, IDmerit, LiveRamp, Neustar, Persona, Sumsub, TransUnion
Three alternatives
FullContact, LeanData, LushaFour alternatives
Cleanlist, Cognism, HubSpot Breeze Intelligence, ZoomInfoEight alternatives
Acxiom, Amperity, Experian, FullContact, Hightouch, Segment, Tealium, mParticleFour alternatives
CustomerLabs 1PD Ops, Hightouch, Leadpipe, SegmentSix alternatives
Amperity, Delivr.ai, FullContact, Hightouch, Segment, TealiumGLM 4.7 FlashXTealiumagainst: Amperity, LiveRampAbmatic AIChangedagainst: Demandbase, Experian Identity & Fraud, LiveRampLiveRampagainst: Jitsu, SnowplowLeadpipeLiveRampagainst: AU10TIX, Databricks, Experian, Facebook, Google, IDmerit, LiveRamp, Persona, Sumsub, TransUnion, Veriff, X
Two alternatives
CustomerLabs, ZoomInfoFive alternatives
FullContact, Hightouch, HubSpot Breeze Intelligence, Prospeo, ZoomInfoNine alternatives
Acxiom Real Identity, Amperity, BlueConic, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, RudderStack, Segment, Tealium, mParticleFour alternatives
FullContact, Hightouch, Prospeo, RB2BFour alternatives
Acxiom Real Identity, Epsilon CORE ID, Experian Identity Resolution, TransUnionMiniMax M2.5Amperity, TealiumLiveRamp, SegmentChangedHightouch, LiveRampCustomerLabs 1PD Opsagainst: Amperity, Experian, LiveRamp, TransUnionno first choiceagainst: IDScan.net, LiveRamp, Oracle Unity
Three alternatives
DirectMail.io, LettrLabs, SegmentFour alternatives
Acxiom, Experian, Segment, TealiumTwo alternatives
FullContact, LeadpipeBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:06 | yes | 7 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:27 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:08 | yes | 19 | 27 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:11 | yes | 20 | 7 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:51 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:22 | yes | 0 | 11 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:42 | yes | 0 | 29 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:14 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:30 | no | 0 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:46 | yes | 0 | 35 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:56 | yes | 0 | 47 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:13 | yes | 0 | 21 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:46 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:20 | yes | 3 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:31 | yes | 16 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 02:31 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 00:32 | yes | 0 | 11 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:49 | yes | 0 | 11 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 22:53 | yes | 0 | 37 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:30 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:06 | yes | 0 | 18 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:58 | yes | 0 | 30 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:02 | yes | 0 | 71 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:30 | yes | 0 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:04 | yes | 12 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:38 | yes | 9 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:19 | yes | 24 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:41 | yes | 20 | 11 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 01:42 | yes | 0 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:24 | yes | 0 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:16 | yes | 0 | 61 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:16 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:06 | yes | 0 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:15 | yes | 0 | 50 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:18 | yes | 0 | 279 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:07 | yes | 0 | 10 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:04 | yes | 8 | 6 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:39 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:32 | yes | 17 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 02:29 | yes | 20 | 12 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 01:50 | yes | 0 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:06 | yes | 0 | 11 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:21 | yes | 0 | 28 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:44 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:54 | no | 0 | 37 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:51 | yes | 0 | 42 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:00 | yes | 0 | 106 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 22:53 | yes | 0 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:17 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:25 | yes | 5 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:00 | yes | 15 | 24 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 02:03 | yes | 20 | 8 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 00:01 | yes | 0 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:02 | yes | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:18 | yes | 0 | 54 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:16 | yes | 0 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 05:07 | yes | 0 | 48 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:17 | yes | 0 | 32 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:44 | yes | 0 | 119 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:40 | yes | 0 | 12 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:12 | yes | 13 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:33 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:29 | yes | 20 | 27 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:53 | yes | 20 | 8 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:11 | yes | 0 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:23 | yes | 0 | 15 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:38 | yes | 0 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:01 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:15 | yes | 0 | 42 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:59 | yes | 0 | 95 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:32 | yes | 0 | 135 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:33 | yes | 0 | 31 s |
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
Claude Haiku 4.5
3 of 4 flipped
GPT-5.4 mini
2 of 3 flipped
Gemini 3.5 Flash
5 of 5 flipped
Perplexity Sonar
3 of 3 flipped
Grok 4.1 Fast
4 of 6 flipped
Mistral Small
3 of 5 flipped
DeepSeek V4 Flash
4 of 5 flipped
Llama 4 Maverick
2 of 2 flipped
Qwen 3.7 Flash
4 of 4 flipped
Kimi K2
5 of 6 flipped
GLM 4.7 FlashX
4 of 5 flipped
MiniMax M2.5
3 of 4 flipped
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Adobe read as Adobe Real-Time CDP
HubSpot (Identity Analytics) read as HubSpot Breeze Intelligence
Oracle read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Salesforce (Einstein Identity) read as Salesforce Data Cloud
Unresolved, counted raw
6Degrees
Acquia Customer Data Platform
Adobe's Real-Time Customer Data Platform
Amazon Connect Customer Profiles / Identity Resolution
Authentik
Avast
Blue90
Clearbit Breeze
Drawbridge
Epsilon CORE ID
Epsilon PeopleCloud / COREid
Experian Identity Graph
Eyeota
Google
Google PAIR
Identity Digital
Keycloak
LiveRamp RampID
Lotame Panorama ID
Matchbook AI
Narrative
Optimizely Data Platform
Oracle Data Cloud
Ory
SnowcatCloud
Stirista
Unified ID 2.0/UID2
Worldcoin (Tools for Humanity)
Yoti
Zitadel
login.gov
Discontinued, still offered
No shut-down product was recommended here.