Small business▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 4% in September 2026
Inside the floor by 5 pointsRank 8 → 1 of 125
1 category · RankedHightouch Adaptive Identity Resolution
97Judge labels
15First choices
2Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in Identity for mid-market buyers
Rank 1 of 140 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 3% of its 34 labels there were negative.
What the models named instead of Hightouch Adaptive Identity Resolution →By buyer segmentRead the same way at every buyer size.
Small business3 of 131
8%33 labels
accepted challenger
Mid-market1 of 140
12%34 labels
accepted challenger
Enterprise3 of 99
7%30 labels
accepted challenger
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hightouch Adaptive Identity Resolution for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 12% | 1 of 140 | 3% | 34 | accepted challenger | ▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Hightouch Adaptive Identity Resolution held within the floor in its one category: no change cleared 11 points.
Best category · Identity · by segment
Mid-market▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 17% in September 2026
Inside the floor by 8 pointsRank 1 of 131, unchanged
Enterprise▲+5Since September 2026: 4% → 8%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 6 pointsRank 4 → 3 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 17% | 14% | ▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 140, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hightouch Adaptive Identity Resolution across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hightouch Adaptive Identity Resolution across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 2 | 3 | 1 | 0 | 6 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 4 | 0 | 0 | 4 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 3 | 1 | 0 | 5 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels4
Paraphrase14 labels5
Comparative19 labels5not counted in share
Budget-constrained22 labels3
Scale-constrained11 labels3
Negative11 labels5not counted in share
First choiceAlternativeMentionNegative97 labels in all, every segment counted; 15 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“look for composable identity resolution solutions (such as Hightouch, Census, or building models directly in your data warehouse via SQL/dbt)” Gemini 3.5 Flash · Identity · negative prompt · first choice
“Hightouch Adaptive Identity Resolution offers the best balance of control, cost, and capability” DeepSeek V4 Flash · Identity · direct prompt · first choice
“Safe Options: - Warehouse-native solutions (e.g., Hightouch Adaptive Identity Resolution)” GLM 4.7 FlashX · Identity · negative prompt · first choice
“Safer Alternatives to Consider - Warehouse-native solutions (Hightouch, RudderStack, etc.)” Kimi K2 · Identity · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Segment or Hightouch, but these are usually not the best fit for a tight budget” GPT-5.4 mini · Identity · budget prompt · soft negative
Named alongside
The products named in the same answers as Hightouch Adaptive Identity Resolution, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hightouch Adaptive Identity Resolution was named but was not.ShowHide
Named alongside
The products named in the same answers as Hightouch Adaptive Identity Resolution, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hightouch Adaptive Identity Resolution was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hightouch Adaptive Identity Resolution. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 96 of the 97 answers that named Hightouch Adaptive Identity Resolution and are not a share of its labels.
Domains cited
prospeo.io55
guideflow.com53
oppora.ai43
hightouch.comYour site39
sourceforge.net39
checkthat.ai35
gtm-ai-index.com35
softwaresuggest.com32
g2.com31
scmgalaxy.com30
353 of the 392 domain citations in answers naming Hightouch Adaptive Identity Resolution came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Hightouch Adaptive Identity Resolution stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Hightouch Adaptive Identity Resolution stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “identity resolution platform”
8
Position for “best identity resolution platform”
6
- Searches for its name, Google
- not counted (“hightouch adaptive identity resolution”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 127,772 a month
- Searches its site ranks for
- 13,684 · 1,331 in the top three
- Sites linking to it
- 4,457
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
12%
rank 1 of 140 in identity
First choices
15
across its categories
- Named in
- 97 answers
- Its own site cited
- in 96 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hightouch.com
9,681
subdomains included
Content
966
counted in the table below
Documentation
487
Product · Integration
37 · 7,979
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 539 | 12 | 2026-09-24 | ||
| Conference or event | 127 | 0 | 2026-06-17 | ||
| Report or ebook | 125 | 0 | 2025-03-03 | ||
| Comparison | 74 | 0 | 2026-05-22 | ||
| Case study | 48 | 0 | 2026-06-23 | ||
| Glossary or explainer | 40 | 2 | 2026-09-24 | ||
| Webinar or virtual event | 10 | 0 | 2024-10-10 | ||
| Podcast or video | 2 | 0 | 2022-10-28 | ||
| Template or tool | 1 | undated |
Most recent
- 2026-09-24Layering blog
- 2026-09-24What is creative fatigue glossary or explainer
- 2026-09-21Forward deployed creatives times square ad blog
- 2026-09-18Agentic content review blog
- 2026-09-09Hightouch ai blueprint blog
- 2026-09-09The rampid illusion blog
Events in person
Last twelve months
- June 18, 2026How XP Drove a 72% Lift in Account Opens and 35% Activation Increase with Agentic CRMSouth Expo | Theater 4, San Francisco, US · spoke
- June 18, 2026The Future Is Self-Serve: Lessons Learned on Democratized Data and AI Agents at OpenAITBD, San Francisco, US · spoke
- June 17, 2026How Chick-fil-A Turns Guest Data into Caring ExperiencesMoscone South | Level 2 | Room 209, San Francisco, US · spoke
- June 17, 2026Join Hightouch for Happy Hour at Golden Eye SocialGolden Eye Social, San Francisco, US · hosted
- June 15, 2026 to June 18, 2026Data + AI Summit 2026Moscone Center, San Francisco, US · attended
- June 3, 2026When AI Runs the Journey: How MoneyLion Simplified Marketing at ScaleBasecamp South Theater 1 (Basecamp, South Hall A), San Francisco, US · spoke
- June 3, 2026Under the Starlite: A Snowflake Summit AfterpartyStarlite Lounge at the Beacon Hotel, San Francisco, US · took part
- June 2, 2026How Tripadvisor Unlocked Its Data to Make Every Traveler BetterRoom 214 (Moscone South, Level 2), San Francisco, US · spoke
- June 2, 2026What Powers Your Platform? How Composability Fuels Marketing at Capital OneRoom 210 (Moscone south, Level 2), San Francisco, US · spoke
- June 1, 2026 to June 4, 2026Snowflake Summit 2026Moscone Center, San Francisco, US
- March 24, 2026 to March 26, 2026Shoptalk 2026Mandalay Bay, Las Vegas · exhibited
- March 24, 2026Start Your Engines: Shoptalk Kick-Off PartyGrand Prix Plaza, Las Vegas · attended
As the event pages on hightouch.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page hightouch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hightouch Adaptive Identity Resolution
What the judge wrote, as written, with how often. The vendor table decides that these count as Hightouch Adaptive Identity Resolution; a claim can dispute any of them.
Hightouch 28Hightouch (Adaptive Identity Resolution) 1
Follow Hightouch Adaptive Identity Resolution
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hightouch Adaptive Identity Resolution is its own company.ShowHide
The company
Hightouch Adaptive Identity Resolution is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Unify customer profiles across every channel with adaptive identity resolution. Flexible matching for precision or reach, built on your existing data infrastructure.
- For
- Plans for teams looking for a full Customer Data Platform solution or a la carte CDP functionality.
- Price stated
- Composable and usage based pricing to ensure you only pay for what you need. hightouch.com/pricing
- Integrations claimed
- 300 hightouch.com/platform/identity-resolution
- Certifications
- SOC 2 Type 2ISO 27001SOC 2 & SOC 3 ComplianceHIPAA ComplianceGDPR ComplianceISO 27001:2022CCPAHIPAA
- Hosting
- EU regionmultiple regions
- Customers named
- Chime
- Not stated on the pages read
- Starting price, free plan or trial
What Hightouch Adaptive Identity Resolution's own pages state, read October 5, 2026: hightouch.com/platform/identity-resolution, hightouch.com, hightouch.com/pricing, trust.hightouch.com, hightouch.com/platform-privacy. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hightouch Adaptive Identity Resolution's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hightouch Adaptive Identity Resolution, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hightouch Adaptive Identity Resolution by email, built from the raw record of the edition. It shows:
- where Hightouch Adaptive Identity Resolution is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hightouch Adaptive Identity Resolution, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Hightouch Adaptive Identity Resolution is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Hightouch Adaptive Identity Resolution is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Hightouch Adaptive Identity Resolution first in Identity resolution this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.