| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 4% | 10 of 140 | 40% | 40 | criticized challenger | ▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 10% | 5% | ▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 10 of 140 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 3 | 5 |
| Mistral Small | 1 | 0 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 4 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 1 | 4 |
| Kimi K2 | 0 | 1 | 1 | 2 | 4 |
| GLM 4.7 FlashX | 1 | 0 | 2 | 1 | 4 |
| MiniMax M2.5 | 2 | 1 | 1 | 1 | 5 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
Verbatim evidence the judge attached to positive labels.
“LiveRamp is arguably the most established player in the space, often viewed as the "standard" for data collaboration and media activation.” GLM 4.7 FlashX · Identity · comparative prompt · first choice
“Unrivaled connectivity. It is the gold standard for matching your customer lists directly to Google, Meta, and major DSPs/SSPs” Gemini 3.5 Flash · Identity · comparative prompt · first choice
“I'd suggest starting with TransUnion or LiveRamp as they offer strong balance of features, pricing, and scalability” MiniMax M2.5 · Identity · paraphrase prompt · first choice
“Key Strength: Largest people-based identity graph, focuses on person-level resolution (not just devices)” MiniMax M2.5 · Identity · comparative prompt · first choice
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“LiveRamp operates a massive identity surveillance system that ties people's online and offline activity to a single personal identifier, and almost certainly breaks UK and European data protection laws” Muse Glimmer 30B · Identity · negative prompt · hard negative
“A class action lawsuit alleges LiveRamp operates "a massive identity surveillance system"... Here's a summary of the key ones to be cautious about” MiniMax M2.5 · Identity · negative prompt · hard negative
“Vendors Facing Active Privacy & Class-Action Litigation ... LiveRamp has become a major target for privacy advocates and class-action lawyers” Gemini 3.5 Flash · Identity · negative prompt · hard negative
“High-Caution Vendors... Massive vendor lock-in with opaque "black box" matching logic... Significant reputational and compliance risk” Kimi K2 · Identity · negative prompt · hard negative
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 133 answers that named LiveRamp Identity Resolution and are not a share of its labels.
481 of the 529 domain citations in answers naming LiveRamp Identity Resolution came from somebody else's page.
Pages are listed as the models cited them.
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 797 | undated | |||
| Case study | 93 | undated | |||
| News or press | 63 | undated | |||
| Glossary or explainer | 28 | undated | |||
| Conference or event | 6 | undated | |||
| Comparison | 5 | undated | |||
| Template or tool | 5 | undated | |||
| Webinar or virtual event | 3 | undated | |||
| Report or ebook | 2 | undated | |||
| Podcast or video | 1 | undated |
As the event pages on liveramp.com state them, read September 28, 2026.
Every page liveramp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
What LiveRamp Identity Resolution's own pages state, read October 5, 2026: liveramp.com/our-platform/identity, liveramp.com/solutions/enterprise-identity, liveramp.com/resources/heres-the-deal-identity, liveramp.com/our-platform/first-party-identity-engine, liveramp.com/our-platform/identity-resolution-translation. A claimed page can correct any of them.
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LiveRamp Identity Resolution's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LiveRamp Identity Resolution, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
A new claim receives the current edition's vendor brief for LiveRamp Identity Resolution by email, built from the raw record of the edition. It shows: