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Index › Products › LiveRamp Identity Resolution · October 2026 Edition
1 category · Ranked

LiveRamp Identity Resolution

133Judge labels
11First choices
69Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
17% in Identity for enterprise buyers
Rank 10 of 140 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 40% of its 40 labels there were negative.
What the models named instead of LiveRamp Identity Resolution →
By buyer segmentStrongest at enterprise.
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named LiveRamp Identity Resolution for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Identity resolutionGTM data and infrastructure4%10 of 14040%40criticized challenger▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, LiveRamp Identity Resolution held within the floor in its one category: no change cleared 11 points.

Best category · Identity · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 106 → 125 of 125
Mid-market▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 10% in September 2026
Inside the floor by 5 pointsRank 2 → 8 of 131
Enterprise▼−10Since September 2026: 25% → 15%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 25% in September 2026
Inside the floor by 1 pointRank 1 → 2 of 89

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Identity10%5%▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 → 10 of 140

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated LiveRamp Identity Resolution across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01102
Gemini 3.5 Flash10023
Perplexity Sonar01102
Grok 4.2001135
Mistral Small10012
DeepSeek V4 Flash00145
Llama 4 Maverick00202
Qwen 3.7 Flash11114
Kimi K201124
GLM 4.7 FlashX10214
MiniMax M2.521115
GPT-6 Luna10001
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels8
Paraphrase11 labels1
Comparative32 labels15not counted in share
Budget-constrained21 labels1
Scale-constrained16 labels1
Negative29 labels2not counted in share
First choiceAlternativeMentionNegative133 labels in all, every segment counted; 11 of the 28 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“LiveRamp is arguably the most established player in the space, often viewed as the "standard" for data collaboration and media activation.” GLM 4.7 FlashX · Identity · comparative prompt · first choice
“Unrivaled connectivity. It is the gold standard for matching your customer lists directly to Google, Meta, and major DSPs/SSPs” Gemini 3.5 Flash · Identity · comparative prompt · first choice
“I'd suggest starting with TransUnion or LiveRamp as they offer strong balance of features, pricing, and scalability” MiniMax M2.5 · Identity · paraphrase prompt · first choice
“Key Strength: Largest people-based identity graph, focuses on person-level resolution (not just devices)” MiniMax M2.5 · Identity · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“LiveRamp operates a massive identity surveillance system that ties people's online and offline activity to a single personal identifier, and almost certainly breaks UK and European data protection laws” Muse Glimmer 30B · Identity · negative prompt · hard negative
“A class action lawsuit alleges LiveRamp operates "a massive identity surveillance system"... Here's a summary of the key ones to be cautious about” MiniMax M2.5 · Identity · negative prompt · hard negative
“Vendors Facing Active Privacy & Class-Action Litigation ... LiveRamp has become a major target for privacy advocates and class-action lawyers” Gemini 3.5 Flash · Identity · negative prompt · hard negative
“High-Caution Vendors... Massive vendor lock-in with opaque "black box" matching logic... Significant reputational and compliance risk” Kimi K2 · Identity · negative prompt · hard negative

Named alongside

The products named in the same answers as LiveRamp Identity Resolution, over the 133 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LiveRamp Identity Resolution was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Salesforce Data Cloud56 of 1337Not among the top eight
Amperity56 of 1334Not among the top eight
Tealium41 of 1330Not among the top eight
Experian Identity Resolution40 of 1330Not among the top eight
Acxiom Real Identity33 of 1330Not among the top eight
TransUnion TruAudience27 of 1330Not among the top eight
mParticle IDSync27 of 1330Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named LiveRamp Identity Resolution. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 133 answers that named LiveRamp Identity Resolution and are not a share of its labels.

Domains cited

guideflow.com74
prospeo.io68
gtm-ai-index.com57
oppora.ai53
redpointglobal.com51
checkthat.ai48
devopsschool.com48
liveramp.comYour site48
g2.com41
scmgalaxy.com41

481 of the 529 domain citations in answers naming LiveRamp Identity Resolution came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

liveramp.com ranks 2 on Google for the category's searches. In the answers, LiveRamp Identity Resolution takes 4% of first choices and Hightouch Adaptive Identity Resolution takes 12%.
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In search

Google, US estimates
Position for “identity resolution platform”
2
Position for “best identity resolution platform”
3
Searches for its name, Google
90 a month (“liveramp identity resolution”)
AI search demand for its name, est.
0 a month
Organic visits to its site
about 20,494 a month
Searches its site ranks for
2,014 · 287 in the top three
Sites linking to it
10,553
Paid Google search
1 searches its ads show for, about 42 clicks and $339 a month (estimate)
Ads on GoogleDetailLess
78 ads · 75 text, 3 video · 44 shown in the last 30 days

First shown June 2023, as LIVERAMP, INC., verified. Ads started 2025-10 to 2026-09: 17 in the year, 61 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
4%
rank 10 of 140 in identity
Segment leader
12%
Hightouch Adaptive Identity Resolution
First choices
11 across its categories
Named in
133 answers
Its own site cited
in 128 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on liveramp.com
1,739
subdomains included
Content
1,003
counted in the table below
Documentation
458
Product · Integration
53 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog797undated
Case study93undated
News or press63undated
Glossary or explainer28undated
Conference or event6undated
Comparison5undated
Template or tool5undated
Webinar or virtual event3undated
Report or ebook2undated
Podcast or video1undated

Events in person

Upcoming
  • November 5, 2026RampUp Amsterdam 2026Vondelparkpaviljoen, Amsterdam, Pays-Bas · hosts
  • February 23, 2027 to February 25, 2027RampUp 2027San Francisco Marriott Marquis, San Francisco · hosts
  • February 23, 2027 to February 25, 2027RampUp 2027San Francisco Marriott Marquis · hosts
Last twelve months

As the event pages on liveramp.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page liveramp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as LiveRamp Identity Resolution

What the judge wrote, as written, with how often. The vendor table decides that these count as LiveRamp Identity Resolution; a claim can dispute any of them.
LiveRamp 32LiveRamp (RampID) 4LiveRamp (formerly Acxiom) 3LiveRamp (Identity Resolution) 1

Follow LiveRamp Identity Resolution

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

LiveRamp is the company behind LiveRamp Identity Resolution.
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On record

Wikidata
Headquarters
San Francisco, United States
Founded
2011
Ownership
Public, RAMP on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
Unify fragmented customer data across platforms while maintaining responsible identity resolution.
Customers named
Best BuyFidelity InvestmentsUlta BeautyTailored BrandsMcDonald'sMohegan DigitalNBCUniversalTripadvisor
Not stated on the pages read
Price, starting price, free plan or trial, integrations, certifications, hosting

What LiveRamp Identity Resolution's own pages state, read October 5, 2026: liveramp.com/our-platform/identity, liveramp.com/solutions/enterprise-identity, liveramp.com/resources/heres-the-deal-identity, liveramp.com/our-platform/first-party-identity-engine, liveramp.com/our-platform/identity-resolution-translation. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LiveRamp Identity Resolution's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LiveRamp Identity Resolution, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for LiveRamp Identity Resolution by email, built from the raw record of the edition. It shows:

  • where LiveRamp Identity Resolution is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name LiveRamp Identity Resolution, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at liveramp.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.