Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 97 → 113 of 125
1 category · RankedExperian Identity Resolution
46Judge labels
0First choices
16Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Identity for mid-market buyers
Rank 53 of 140 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 29% of its 17 labels there were negative.
What the models named instead of Experian Identity Resolution →By buyer segmentRead the same way at every buyer size.
Small business121 of 131
0%9 labels
under the label threshold
Mid-market53 of 140
0%17 labels
criticized challenger
Enterprise30 of 99
0%20 labels
criticized challenger
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Experian Identity Resolution for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 0% | 53 of 140 | 29% | 17 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Experian Identity Resolution held within the floor in its one category: no change cleared 11 points.
Best category · Identity · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 49 of 131
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 13 → 27 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 53 of 140 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Experian Identity Resolution across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Experian Identity Resolution across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase4 labelsNone
Comparative17 labelsNone
Budget-constrained2 labelsNone
Scale-constrained6 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative46 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Experian/TransUnion if your main goal is measuring the return on investment for high-ticket items” Qwen 3.7 Flash · Identity · comparative prompt · alternative
“Key Strength: Leverages credit bureau data for highly accurate offline identity” MiniMax M2.5 · Identity · comparative prompt · alternative
“strong in deterministic matching with offline/online consumer data” Grok 4.20 · Identity · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why avoid: Experian has faced repeated data breaches, regulatory action from the CFPB” Mistral Small · Identity · negative prompt · hard negative
“AI prompts highlight these as reasons to avoid for identity services.” Grok 4.20 · Identity · negative prompt · hard negative
“Included in Privacy International's 2018 complaints as a credit-referencing agency” DeepSeek V4 Flash · Identity · negative prompt · soft negative
“Credit agencies involved in data brokerage for marketing” MiniMax M2.5 · Identity · negative prompt · soft negative
Named alongside
The products named in the same answers as Experian Identity Resolution, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Experian Identity Resolution was named but was not.ShowHide
Named alongside
The products named in the same answers as Experian Identity Resolution, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Experian Identity Resolution was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Experian Identity Resolution. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 46 answers that named Experian Identity Resolution and are not a share of its labels.
Domains cited
devopsschool.com31
guideflow.com24
liveramp.com24
redpointglobal.com23
gtm-ai-index.com18
prospeo.io18
scmgalaxy.com18
worldmetrics.org17
checkthat.ai14
g2.com13
200 of the 200 domain citations in answers naming Experian Identity Resolution came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
experian.com is not in Google's top ten for any of the category's searches. In the answers, Experian Identity Resolution takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.ShowHide
Search and answers
experian.com is not in Google's top ten for any of the category's searches. In the answers, Experian Identity Resolution takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.
ShowHideIn search
Google, US estimatesPosition for “identity resolution platform”
–
not in the top ten
Position for “best identity resolution platform”
–
not in the top ten
- Searches for its name, Google
- 10 a month (“experian identity resolution”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 11,578,864 a month
- Searches its site ranks for
- 443,514 · 43,825 in the top three
- Sites linking to it
- 69,293
- Paid Google search
- 6 searches its ads show for, about 221 clicks and $1,386 a month (estimate)
In answers
This editionShare of first choices
0%
rank 53 of 140 in identity
Segment leader
12%
Hightouch Adaptive Identity Resolution
- First choices
- 0 across its categories
- Named in
- 46 answers
- Its own site cited
- in 44 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on experian.com
10,002
subdomains included
Content
7,237
counted in the table below
Documentation
40
Product · Integration
0 · 31
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 6,028 | 87 | 2026-09-28 | ||
| Glossary or explainer | 839 | 87 | 2026-09-28 | ||
| Comparison | 221 | 34 | 2026-09-25 | ||
| Report or ebook | 72 | 5 | 2026-09-10 | ||
| Template or tool | 37 | 5 | 2026-09-28 | ||
| Conference or event | 15 | undated | |||
| Case study | 10 | undated | |||
| Podcast or video | 10 | undated | |||
| Webinar or virtual event | 5 | undated |
Most recent
- 2026-09-28Best high yield savings accounts blog
- 2026-09-28What is debt consolidation glossary or explainer
- 2026-09-28Step by step checklist to getting a consolidation loan template or tool
- 2026-09-28Steps to take after identity theft blog
- 2026-09-28What is flat rate rewards credit card glossary or explainer
- 2026-09-28Where to get loan with thin credit file blog
How it is countedHide how it is counted
Every page experian.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Experian Identity Resolution
What the judge wrote, as written, with how often. The vendor table decides that these count as Experian Identity Resolution; a claim can dispute any of them.
Experian 14Experian (with Tapad) 1TransUnion / Experian 1
Follow Experian Identity Resolution
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Experian is the company behind Experian Identity Resolution.ShowHide
The company
Experian is the company behind Experian Identity Resolution.
ShowHideOn record
Wikidata- Website
- experian.com
- Headquarters
- Dublin, Ireland
- Founded
- 1980
- Employees
- about 17,000 (2015)
- Ownership
- Public, EXPN on London Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Leveraging an identity resolution solution, organizations can accurately recognize consumers, build targeted marketing campaigns and more.
- For
- organizations
- Certifications
- GLBAFCRAGDPR/CCPA ready
- Customers named
- AudacyDAXUnityKomodoPurpleLabHealth UnionWindstar CruisesMMGY
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Experian Identity Resolution's own pages state, read October 5, 2026: experian.com/blogs/insights/what-is-identity-resolution, experian.com/blogs/insights/podcast-experian-identity-report, experian.com/blogs/insights/identity-resolution-for-credit-marketing, experian.com/blogs/marketing-forward/identity-resolution-solution-2026, experian.com/blogs/marketing-forward/forrester-study-identity-resolution. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Experian Identity Resolution's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Experian Identity Resolution, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Experian Identity Resolution by email, built from the raw record of the edition. It shows:
- where Experian Identity Resolution is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Experian Identity Resolution, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.