Every category where a model named TransUnion TruAudience for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity resolution	GTM data and infrastructure	2%	14 of 140	11%	9	under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, TransUnion TruAudience held within the floor in its one category: no change cleared 11 points.

Best category · Identity · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 98 → 118 of 125

Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 9 pointsRank 112 → 10 of 131

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 26 → 25 of 89

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Identity	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 112 → 14 of 140

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated TransUnion TruAudience across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.20	0	1	1	0	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	1	1	0	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase1 label1

Comparative12 labelsNone

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest starting with TransUnion or LiveRamp as they offer strong balance of features, pricing, and scalability” MiniMax M2.5 · Identity · paraphrase prompt · first choice

“Choose Experian/TransUnion if your main goal is measuring the return on investment for high-ticket items” Qwen 3.7 Flash · Identity · comparative prompt · alternative

“Combines Neustar's identity resolution with TransUnion's credit/financial data” MiniMax M2.5 · Identity · comparative prompt · alternative

“focuses on credit/risk data with high-accuracy identity linking” Grok 4.20 · Identity · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“TransUnion absorbed Neustar $3.1B, 2021 and Verisk Marketing Solutions $515M, 2024” Muse Glimmer 30B · Identity · negative prompt · soft negative

Named alongside

The products named in the same answers as TransUnion TruAudience, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TransUnion TruAudience was named but was not.

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ProductSame answerTook the first choice insteadHead to head

LiveRamp Identity Resolution27 of 3012Not among the top eight

Experian Identity Resolution21 of 300Not among the top eight

Amperity15 of 300Not among the top eight

Acxiom Real Identity12 of 300Not among the top eight

Hightouch Adaptive Identity Resolution10 of 301Not among the top eight

Salesforce Data Cloud9 of 300Not among the top eight

Tealium9 of 300Not among the top eight

FullContact7 of 301Not among the top eight

Informatica MDM7 of 300Not among the top eight

mParticle IDSync7 of 300Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TransUnion TruAudience. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 30 of the 30 answers that named TransUnion TruAudience and are not a share of its labels.

Domains cited

devopsschool.com22

guideflow.com16

liveramp.com15

redpointglobal.com15

prospeo.io12

worldmetrics.org12

gtm-ai-index.com11

scmgalaxy.com10

g2.com9

us.fitgap.com8

130 of the 130 domain citations in answers naming TransUnion TruAudience came from somebody else's page.

Pages cited

devopsschool.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison22

guideflow.com/blog/identity-resolution-software16

redpointglobal.com/blog/best-identity-resolution-platforms15

liveramp.com/blog/5-considerations-for-evaluating-an-identity-resolution-tool14

prospeo.io/s/identity-resolution-software12

worldmetrics.org/best/identity-resolution-software11

scmgalaxy.com/tutorials/top-10-identity-resolution-platforms-features-pros-cons-comparison10

aboutmartech.com/blog/identity-resolution-tools7

Pages are listed as the models cited them.

Search and answers

transunion.com is not in Google's top ten for any of the category's searches. In the answers, TransUnion TruAudience takes 2% of first choices and Hightouch Adaptive Identity Resolution takes 12%.

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In search

Google, US estimates

Position for “identity resolution platform”

–

not in the top ten

Position for “best identity resolution platform”

–

not in the top ten

Searches for its name, Google: 50 a month (“transunion truaudience”)
AI search demand for its name, est.: 2 a month
Organic visits to its site: about 2,404,754 a month
Searches its site ranks for: 35,664 · 5,164 in the top three
Sites linking to it: 35,868
Paid Google search: 2 searches its ads show for, about 16 clicks and $770 a month (estimate)

Ads on GoogleDetailLess

95+ ads · 88 text, 5 image, 2 video · 95 shown in the last 30 days

First shown May 2025, as Transunion Interactive, Inc., verified. Ads started 2025-11 to 2026-10: 94 in the year, 1 before. 25 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 14 of 140 in identity

Segment leader

12%

Hightouch Adaptive Identity Resolution

First choices: 1 across its categories
Named in: 30 answers
Its own site cited: in 30 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on transunion.com

1,373

subdomains included

Content

1,363

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
News or press	1,288	11	2026-09-28
Conference or event	58	1	2026-09-10
Comparison	9	1	2026-07-16
Report or ebook	4	0	2025-10-02
Webinar or virtual event	3	0	2024-08-07
Template or tool	1	0	2015-06-30

Most recent

2026-09-28Transunion appoints malte bernholz as chief strategy and corporate development officer news or press
2026-09-23TransUnion Announces Chief Financial Officer Transition news or press
2026-09-10TransUnion to Present at 2026 Barclays Global Financial Services Conference conference or event
2026-09-09Six in 10 organizations experienced at least one material cyberattack in the past 18 months news or press
2026-09-01Bring clarity to chaos campaign lands transunion a 2026 adexchanger awards finalist spot news or press
2026-08-27Debt settlement enrollment linked to greater credit score declines than bankruptcy new transunion research finds news or press

How it is countedHide how it is counted

Every page transunion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as TransUnion TruAudience

What the judge wrote, as written, with how often. The vendor table decides that these count as TransUnion TruAudience; a claim can dispute any of them.

TransUnion 5TransUnion (via Identity Graph) 1TransUnion / Experian 1TransUnion/Neustar 1TransUnion/Neustar (TruAudience) 1

Follow TransUnion TruAudience

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

TransUnion is the company behind TransUnion TruAudience.

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On record

Wikidata

Website: transunion.com
Headquarters: Chicago, United States
Founded: 1968
Ownership: Public, TRU on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TransUnion TruAudience's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TransUnion TruAudience, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for TransUnion TruAudience by email, built from the raw record of the edition. It shows:

where TransUnion TruAudience is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name TransUnion TruAudience, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.