GTM AI Index

Index › Vendors › Acxiom Real Identity · September 2026 Edition

1 category · Named, not ranked

Acxiom Real Identity

8Judge labels

0First choices

2Negative labels

5 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Acxiom Real Identity was named 2 times in Identity, where Hightouch led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business80 of 116

under the label threshold

Mid-market34 of 151

under the label threshold

Enterprise57 of 137

under the label threshold

In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Acxiom Real Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Identity resolution	GTM data and infrastructure	0%	34 of 151	0%	2	under 10 labels · led by Hightouch at 15%

Movement

This is the first edition on this tier, so no move can be computed for Acxiom Real Identity yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Acxiom Real Identity across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	2	2
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained1 labelNone

Scale-constrained1 labelNone

Negative2 labelsNone

First choiceAlternativeMentionNegative8 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cloud-native resolution with zero PII movement; high accuracy for top-tier enterprise accounts” GLM 4.7 FlashX · Identity · comparative prompt · alternative

“Strong offline data depth, protected cloud environment with zero PII movement” GLM 4.7 FlashX · Identity · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Acxiom Real Identity, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Acxiom Real Identity was named but was not.

ProductSame answerTook the first choice insteadHead to head

Hightouch Adaptive Identity Resolution5 of 80Not in the top three

LiveRamp4 of 82Not in the top three

LiveRamp Identity Resolution4 of 82Not in the top three

CustomerLabs 1PD Ops4 of 80Not in the top three

Experian Identity Resolution Solutions4 of 80Not in the top three

TransUnion4 of 80Not in the top three

Tealium3 of 80Not in the top three

mParticle IDSync3 of 80Not in the top three

RudderStack2 of 81Not in the top three

Amperity2 of 80Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Acxiom Real Identity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 8 answers that named Acxiom Real Identity and are not a share of its labels.

Domains cited

ciente.io1

dataladder.com1

devopsschool.com1

guideflow.com1

tilores.io1

trustradius.com1

us.fitgap.com1

Seven of the seven domain citations in answers naming Acxiom Real Identity came from somebody else's page.

Pages cited

ciente.io/blogs/top-10-identity-resolution-software-solutions-of-20241

dataladder.com/best-entity-resolution-software1

devopsschool.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison1

guideflow.com/blog/identity-resolution-software1

tilores.io/content/best-identity-resolution-platforms-20261

trustradius.com/categories/identity-resolution1

us.fitgap.com/search/identity-resolution-software/enterprise1

Pages are listed as the models cited them.

The company

Acxiom is the company behind Acxiom Real Identity.

Website: acxiom.com
Headquarters: Conway, United States
Founded: 1969
Ownership: Part of Interpublic Group of Companies

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Acxiom Real Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Acxiom Real Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at acxiom.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.