Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 99 → 114 of 125
1 category · RankedAcxiom Real Identity
36Judge labels
0First choices
15Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Identity for mid-market buyers
Rank 118 of 140 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 38% of its 13 labels there were negative.
What the models named instead of Acxiom Real Identity →By buyer segmentRead the same way at every buyer size.
Small business120 of 131
0%8 labels
under the label threshold
Mid-market118 of 140
0%13 labels
criticized challenger
Enterprise34 of 99
0%15 labels
criticized challenger
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Acxiom Real Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 0% | 118 of 140 | 38% | 13 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Acxiom Real Identity held within the floor in its one category: no change cleared 11 points.
Best category · Identity · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 105 of 131
Enterprise▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 5 → 39 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 118 of 140 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Acxiom Real Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Acxiom Real Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase0 labelsNone
Comparative13 labelsNone
Budget-constrained5 labelsNone
Scale-constrained5 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative36 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Acxiom Real Identity resolves identity in a protected cloud environment with zero PII movement” Claude Haiku 4.5 · Identity · comparative prompt · alternative
“Real Identity platform with 50+ digital and offline data attributes” MiniMax M2.5 · Identity · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Privacy complaints... Facing lawsuits alleging unauthorized data collection and sharing (Roberson v. Acxiom LLC, 2026)” MiniMax M2.5 · Identity · negative prompt · hard negative
“Same corporate lineage as LiveRamp (data broker heritage) - Criticized for similar privacy and transparency concerns” Kimi K2 · Identity · negative prompt · hard negative
“Avoid platforms like LiveRamp, Acxiom, or Salesforce Data 360” DeepSeek V4 Flash · Identity · budget prompt · hard negative
“Privacy International filed GDPR complaints against Acxiom ... Transparency issues: Their data sourcing and matching methodologies have historically been opaque.” DeepSeek V4 Flash · Identity · negative prompt · soft negative
Named alongside
The products named in the same answers as Acxiom Real Identity, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Acxiom Real Identity was named but was not.ShowHide
Named alongside
The products named in the same answers as Acxiom Real Identity, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Acxiom Real Identity was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Acxiom Real Identity. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 36 answers that named Acxiom Real Identity and are not a share of its labels.
Domains cited
guideflow.com24
devopsschool.com17
liveramp.com17
prospeo.io15
gtm-ai-index.com14
redpointglobal.com13
worldmetrics.org13
checkthat.ai11
g2.com11
scmgalaxy.com11
146 of the 146 domain citations in answers naming Acxiom Real Identity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
acxiom.com is not in Google's top ten for any of the category's searches. In the answers, Acxiom Real Identity takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.ShowHide
Search and answers
acxiom.com is not in Google's top ten for any of the category's searches. In the answers, Acxiom Real Identity takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.
ShowHideIn search
Google, US estimatesPosition for “identity resolution platform”
–
not in the top ten
Position for “best identity resolution platform”
–
not in the top ten
- Searches for its name, Google
- 90 a month (“acxiom real identity”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 11,330 a month
- Searches its site ranks for
- 766 · 137 in the top three
- Sites linking to it
- 5,013
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 118 of 140 in identity
Segment leader
12%
Hightouch Adaptive Identity Resolution
- First choices
- 0 across its categories
- Named in
- 36 answers
- Its own site cited
- in 35 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on acxiom.com
481
subdomains included
Content
241
counted in the table below
Documentation
0
Product · Integration
36 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 111 | undated | Identity, CDP | ||
| News or press | 97 | 3 | 2026-09-21 | Identity, CDP | |
| Case study | 23 | undated | |||
| Conference or event | 6 | undated | |||
| Comparison | 3 | undated | |||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-21Hyper personalization is out hybrid personalization is in news or press
- 2026-08-13Three must haves next phase marketing identity news or press
- 2026-08-11Geo and the economics of discovery news or press
Events in person
Upcoming
- November 17, 2026Acxiom Columbus RoadshowColumbus, United States · hosts
Last twelve months
- October 14, 2026Acxiom Chicago RoadshowChicago · hosted
- October 5, 2026 to October 8, 2026Advertising Week New YorkThe Penn district
As the event pages on acxiom.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page acxiom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Acxiom Real Identity
What the judge wrote, as written, with how often. The vendor table decides that these count as Acxiom Real Identity; a claim can dispute any of them.
Acxiom 10Acxiom (IPG) 2
Follow Acxiom Real Identity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Acxiom is the company behind Acxiom Real Identity.ShowHide
The company
Acxiom is the company behind Acxiom Real Identity.
ShowHideOn record
Wikidata- Website
- acxiom.com
- Headquarters
- Conway, United States
- Founded
- 1969
- Ownership
- Part of Interpublic Group of Companies
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- your connected identity foundation, unifying your customer data across channels with more than 10K unique insights to fuel truly personalized experiences
- For
- brands
- Customers named
- HeathrowGuitar Centercredit card marketer
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Acxiom Real Identity's own pages state, read October 5, 2026: acxiom.com, acxiom.com/solutions/ai, acxiom.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Acxiom Real Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Acxiom Real Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Acxiom Real Identity by email, built from the raw record of the edition. It shows:
- where Acxiom Real Identity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Acxiom Real Identity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.