Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 100 → 119 of 125
2 categories · RankedInformatica MDM
37Judge labels
0First choices
13Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Identity for enterprise buyers
Rank 40 of 140 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 14% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business125 of 131
0%10 labels
criticized challenger
Mid-market40 of 140
0%7 labels
under the label threshold
Enterprise28 of 99
0%13 labels
accepted challenger
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Informatica MDM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 0% | 40 of 140 | 14% | 7 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 0% | 137 of 159 | 33% | 3 | under 10 labels · led by Segment at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Informatica MDM held within the floor in all two categories: no change cleared 11 points.
Best category · Identity · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 58 → 35 of 131
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 34 → 28 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 58 → 40 of 140 |
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 50 → 137 of 159 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Informatica MDM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Informatica MDM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase5 labelsNone
Comparative7 labelsNone
Budget-constrained5 labelsNone
Scale-constrained3 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for governance / enterprise-style data management: Informatica or Treasure Data” GPT-5.4 mini · Identity · direct prompt · alternative
“Rule-based platforms (Informatica MDM)—gives you control over how records merge” Kimi K2 · Identity · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“many reviews cite high total cost of ownership, steep learning curves, and clunky UI” DeepSeek V4 Flash · DMP · negative prompt · soft negative
“Best enterprise-grade identity resolution, but expensive” GPT-5.4 mini · Identity · budget prompt · soft negative
Named alongside
The products named in the same answers as Informatica MDM, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica MDM was named but was not.ShowHide
Named alongside
The products named in the same answers as Informatica MDM, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica MDM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Informatica MDM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 36 of the 37 answers that named Informatica MDM and are not a share of its labels.
Domains cited
g2.com16
guideflow.com16
gtm-ai-index.com13
prospeo.io13
devopsschool.com12
liveramp.com11
hightouch.com10
oppora.ai10
redpointglobal.com9
scmgalaxy.com9
119 of the 119 domain citations in answers naming Informatica MDM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
informatica.com is not in Google's top ten for any of the category's searches. In the answers, Informatica MDM takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.ShowHide
Search and answers
informatica.com is not in Google's top ten for any of the category's searches. In the answers, Informatica MDM takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.
ShowHideIn search
Google, US estimatesPosition for “identity resolution platform”
–
not in the top ten
Position for “best identity resolution platform”
–
not in the top ten
- Searches for its name, Google
- 1,300 a month (“informatica mdm”)
- AI search demand for its name, est.
- 29 a month
- Organic visits to its site
- about 73,321 a month
- Searches its site ranks for
- 12,447 · 1,061 in the top three
- Sites linking to it
- 12,870
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 40 of 140 in identity
Segment leader
12%
Hightouch Adaptive Identity Resolution
- First choices
- 0 across its categories
- Named in
- 37 answers
- Its own site cited
- in 36 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on informatica.com
10,003
subdomains included
Content
1,279
counted in the table below
Documentation
6
Product · Integration
162 · 22
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 598 | 0 | 2023-04-27 | ||
| Podcast or video | 288 | undated | |||
| News or press | 142 | 0 | 2026-05-01 | ||
| Glossary or explainer | 123 | 1 | 2026-07-08 | ||
| Case study | 78 | 0 | 2025-06-24 | ||
| Conference or event | 17 | 3 | 2026-10-27 | ||
| Comparison | 14 | 0 | 2023-09-13 | ||
| Report or ebook | 9 | undated | |||
| Webinar or virtual event | 7 | 0 | 2024-10-09 | ||
| Template or tool | 3 | 0 | 2024-08-12 |
Most recent
- 2026-10-2720261027 ai drug discovery development summit conference or event
- 2026-10-0720261007 cdo magazine atlanta roundtable exchange conference or event
- 2026-09-2920260929 shoptalk fall conference or event
- 2026-07-08What is data quality glossary or explainer
- 2026-05-0120260520 informatica from salesforce delivers the trusted data foundation every ai agent needs now across every surface news or press
- 2026-05-0120260520 informatica brings headless data management and iceberg governance to snowflake news or press
Events in person
Last twelve months
- October 27, 2026 to October 29, 2026AI Drug Discovery and Development Summit (AIDDD) 2026Boston Marriott Copley Place, Boston, US · hosted
As the event pages on informatica.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page informatica.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Informatica MDM
What the judge wrote, as written, with how often. The vendor table decides that these count as Informatica MDM; a claim can dispute any of them.
Informatica 5Informatica MDM / PowerCenter 1
Follow Informatica MDM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Informatica is the company behind Informatica MDM.ShowHide
The company
Informatica is the company behind Informatica MDM.
ShowHideOn record
Wikidata- Website
- informatica.com
- Headquarters
- Redwood City, United States
- Founded
- 1993
- Ownership
- Public, INFA on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Informatica from Salesforce is recognized as a Leader, positioned highest in Ability to Execute.
- For
- Data leaders
- Customers named
- yamaha-corpCitizensjetblueschneider-electricsTelus
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Informatica MDM's own pages state, read October 5, 2026: informatica.com/magic-quadrant-mdm.html, informatica.com/blogs/master-data-management.html, informatica.com/products/master-data-management.html, informatica.com/blogs/importance-of-data-security-in-master-data-management.html, informatica.com/blogs/a-new-operating-model-for-data-informatica-mdm-mcp-server.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica MDM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica MDM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Informatica MDM by email, built from the raw record of the edition. It shows:
- where Informatica MDM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Informatica MDM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.