Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 15 → 25 of 125
1 category · RankedSenzing
22Judge labels
1First choices
2Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Identity for small business buyers
Rank 41 of 140 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 5 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business26 of 131
0%10 labels
accepted challenger
Mid-market41 of 140
0%5 labels
under the label threshold
Enterprise12 of 99
2%7 labels
under the label threshold
In identity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Senzing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity resolution | GTM data and infrastructure | 0% | 41 of 140 | 0% | 5 | under 10 labels · led by Hightouch Adaptive Identity Resolution at 12% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Senzing held within the floor in its one category: no change cleared 11 points.
Best category · Identity · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 15 → 36 of 131
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 14 → 10 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Identity | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 41 of 140 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Senzing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Senzing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase1 labelNone
Comparative7 labelsNone
Budget-constrained5 labels1
Scale-constrained2 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative22 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best For: Security, compliance, AML... KYC” Gemini 3.5 Flash · Identity · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Senzing, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Senzing was named but was not.ShowHide
Named alongside
The products named in the same answers as Senzing, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Senzing was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Senzing. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named Senzing and are not a share of its labels.
Domains cited
g2.com13
softwaresuggest.com10
guideflow.com9
oppora.ai8
hightouch.com7
prospeo.io7
tilores.io7
worldmetrics.org7
cdp.com6
devopsschool.com6
Eighty of the eighty domain citations in answers naming Senzing came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
senzing.com is not in Google's top ten for any of the category's searches. In the answers, Senzing takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.ShowHide
Search and answers
senzing.com is not in Google's top ten for any of the category's searches. In the answers, Senzing takes 0% of first choices and Hightouch Adaptive Identity Resolution takes 12%.
ShowHideIn search
Google, US estimatesPosition for “identity resolution platform”
–
not in the top ten
Position for “best identity resolution platform”
–
not in the top ten
- Searches for its name, Google
- 480 a month (“senzing”)
- AI search demand for its name, est.
- 22 a month
- Organic visits to its site
- about 1,242 a month
- Searches its site ranks for
- 201 · 18 in the top three
- Sites linking to it
- 1,179
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 41 of 140 in identity
Segment leader
12%
Hightouch Adaptive Identity Resolution
- First choices
- 1 across its categories
- Named in
- 22 answers
- Its own site cited
- in 22 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on senzing.com
481
subdomains included
Content
283
counted in the table below
Documentation
91
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 261 | 9 | 2026-09-14 | ||
| Glossary or explainer | 9 | 0 | 2026-04-14 | Identity | |
| Conference or event | 4 | 0 | 2026-05-26 | ||
| Comparison | 4 | 2 | 2026-07-23 | ||
| News or press | 3 | 0 | 2025-07-07 | ||
| Case study | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | 0 | 2025-04-28 |
Most recent
- 2026-09-14Senzing data breach claim blog
- 2026-08-28Gdotv graph technologies gph v2 ep4 blog
- 2026-08-28Kineviz knowledge maps gph v2 ep5 blog
- 2026-08-28Bridging knowledge data and ai gph v2 ep6 blog
- 2026-08-28Beneficial ownership entity resolution gph v2 ep7 blog
- 2026-08-11Customer 360 ai readiness blog
How it is countedHide how it is counted
Every page senzing.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Senzing
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Senzing.ShowHide
The company
Senzing.
ShowHideOn record
Wikidata- Website
- senzing.com
- Headquarters
- Las Vegas, United States
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The Entity Resolution Experts - Gain Data Intelligence
- For
- organizations that need identity intelligence across fraud detection, compliance workflows, customer intelligence, and agentic AI systems
- Price stated
- SDK Pricing senzing.com
- Starting price
- 58560 senzing.com/pricing
- Customers named
- VeriskDellMoneygramLinkuriousNice actimizeCode for americaProfound networksLexisNexis
- Not stated on the pages read
- Free plan or trial, integrations, certifications, hosting
What Senzing's own pages state, read October 5, 2026: senzing.com, senzing.com/pricing, senzing.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Senzing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Senzing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Senzing by email, built from the raw record of the edition. It shows:
- where Senzing is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Senzing, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.