| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 0% | 20 of 35 | 38% | 16 | criticized challenger |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 46 of 62 | 50% | 2 | under 10 labels |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 1 | 1 | 3 | 5 |
| Claude Opus 4.8 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Astra | 0 | 2 | 0 | 1 | 3 |
| GPT-5.6 Sol | 0 | 1 | 1 | 2 | 4 |
| Gemini 3.1 Pro | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar Pro | 0 | 1 | 1 | 0 | 2 |
Verbatim evidence the judge attached to positive labels.
“Choose Salesforce Data Cloud if Salesforce is your system of record.” Perplexity Sonar Pro · CDP · comparative prompt · alternative
“Salesforce leads on zero-copy warehouse sharing and partner depth.” Claude Opus 4.8 · CDP · comparative prompt · alternative
“Already deep in Salesforce or Adobe? Start with their native CDP.” Claude Opus 5 · CDP · comparative prompt · alternative
“Salesforce-centric sales, service, and marketing organizations” GPT-6 Astra · CDP · comparative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What I'd steer you away from - Adobe Real-Time CDP or Salesforce Data Cloud” Claude Opus 5 · CDP · paraphrase prompt · hard negative
“Once you unify your data in a Salesforce or Adobe CDP, it works brilliantly natively but can be incredibly complex and expensive to pipe that data out” Gemini 3.1 Pro · CDP · negative prompt · soft negative
“You lack strong Salesforce expertise or predictable workloads | Pricing can involve credits, profiles, storage, and premium add-ons.” GPT-5.6 Sol · CDP · negative prompt · soft negative
“difficult to justify for most mid-market companies unless Salesforce is the strategic center of the entire stack” GPT-5.6 Sol · CDP · direct prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Salesforce Data Cloud, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.