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GTM AI Index
Index › Products › Treasure Data · October 2026 Edition
4 categories · Ranked

Treasure Data

89Judge labels
2First choices
18Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in CDP for enterprise buyers
Rank 14 of 61 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 7% of its 15 labels there were negative.
What the models named instead of Treasure Data →
By buyer segmentRead the same way at every buyer size.
In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Treasure Data for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer data platformsGTM data and infrastructure0%14 of 617%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data management platformsGTM data and infrastructure0%96 of 15920%5under 10 labels · led by Segment at 37%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Identity resolutionGTM data and infrastructure0%101 of 14033%3under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data scienceGTM data and infrastructure0%78 of 1420%2under 10 labels · led by Amplitude at 18%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Treasure Data held within the floor in all four categories: no change cleared 11 points.

Best category · CDP · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 63 of 65, unchanged
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 14 of 57
Enterprise▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 11% in September 2026
Inside the floor by 4 pointsRank 3 → 6 of 49

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
CDP0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 17 → 14 of 61
DMP0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 129 → 96 of 159
Identity0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 113 → 101 of 140
Customer intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 140 → 78 of 142

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Treasure Data across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500404
GPT-5.4 mini01214
Gemini 3.5 Flash00000
Perplexity Sonar00101
Grok 4.1 Fast00303
Mistral Small00000
DeepSeek V4 Flash02114
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K201113
GLM 4.7 FlashX01001
MiniMax M2.501001
GPT-6 Luna01001
Muse Glimmer 30B01102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct18 labels2
Paraphrase11 labelsNone
Comparative28 labels1not counted in share
Budget-constrained10 labelsNone
Scale-constrained8 labelsNone
Negative14 labelsNone
First choiceAlternativeMentionNegative89 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you manage complex, high‑velocity data environments, Treasure Data offers specialized handling of multi‑source data.” GLM 4.7 FlashX · CDP · comparative prompt · alternative
“Treasure Data supports flexible account-level data modeling for multi-product and B2B2C companies” Muse Glimmer 30B · CDP · direct prompt · alternative
“Best for governance / enterprise-style data management: Informatica or Treasure Data” GPT-5.4 mini · Identity · direct prompt · alternative
“Large enterprises with complex customer data and identity needs” GPT-6 Luna · CDP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“more suited to large, complex data environments” DeepSeek V4 Flash · DMP · direct prompt · hard negative
“Strong B2C CDP but requires technical expertise; B2B buyers should look elsewhere.” Kimi K2 · CDP · negative prompt · soft negative
“Best enterprise-grade identity resolution, but expensive” GPT-5.4 mini · Identity · budget prompt · soft negative

Named alongside

The products named in the same answers as Treasure Data, over the 89 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Treasure Data was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Salesforce Data Cloud77 of 8918Not among the top eight
Adobe Real-Time CDP65 of 891Not among the top eight
Segment61 of 899Not among the top eight
Tealium55 of 893Not among the top eight
Hightouch36 of 893Not among the top eight
ActionIQ31 of 890Not among the top eight
mParticle29 of 890Not among the top eight
Amperity28 of 891Not among the top eight
RudderStack16 of 893Not among the top eight
BlueConic12 of 892Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Treasure Data. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 89 answers that named Treasure Data and are not a share of its labels.

Domains cited

cdp.com58
improvado.io31
cxtoday.com29
gartner.com28
resources.rework.com28
brevo.com27
g2.com26
elogic.co22
learn.g2.com22
decentriq.com21

292 of the 292 domain citations in answers naming Treasure Data came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

treasure.ai is not in Google's top ten for any of the category's searches. In the answers, Treasure Data takes 0% of first choices and Segment takes 49%.
ShowHide

In search

Google, US estimates
Position for “customer data platform”
–
not in the top ten
Position for “best customer data platform”
–
not in the top ten
Searches for its name, Google
1,600 a month (“treasure data”)
AI search demand for its name, est.
43 a month
Organic visits to its site
about 801 a month
Searches its site ranks for
154 · 11 in the top three
Sites linking to it
2,829
Paid Google search
1 searches its ads show for, about 23 clicks and $82 a month (estimate)
Ads on GoogleDetailLess
12 ads · 12 text · 7 shown in the last 30 days

First shown September 2023, as Treasure Data, Inc., verified. Ads started 2025-11 to 2026-10: 9 in the year, 3 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 14 of 61 in CDP
Segment leader
49%
Segment
First choices
2 across its categories
Named in
89 answers
Its own site cited
in 84 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on treasure.ai
5,660
subdomains included
Content
367
counted in the table below
Documentation
2,109
Product · Integration
28 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog13452026-09-01CDP, Identity
News or press11912026-07-06CDP, Identity
Report or ebook3732026-09-04
Template or tool3412026-09-14CDP
Case study2402024-01-30
Comparison1302026-03-31CDP, DMP
Glossary or explainer402026-06-17CDP
Webinar or virtual event102026-06-23
Conference or event1undated

Most recent

How it is countedHide how it is counted

Every page treasure.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Treasure Data

What the judge wrote, as written, with how often. The vendor table decides that these count as Treasure Data; a claim can dispute any of them.
Treasure Data/CDP+ 1

Follow Treasure Data

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Treasure Data's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Treasure Data, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Treasure Data by email, built from the raw record of the edition. It shows:

  • where Treasure Data is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Treasure Data, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at treasure.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.