Small business▼−3Since September 2026: 39% → 36%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
36%from 39% in September 2026
Inside the floor by 8 pointsRank 1 of 65, unchanged
Twilio · 10 categories · RankedSegment
478Judge labels
84First choices
106Negative labels
14 / 14Models named it
10Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
49% in CDP for mid-market buyers
Rank 1 of 61 in the mid-market standingendorsed leader
8 of 14 models made it the first choice on the direct prompt; 14% of its 64 labels there were negative.
What the models named instead of Segment →By buyer segmentStrongest at mid-market.
Small business1 of 78
35%66 labels
endorsed leader
Mid-market1 of 61
49%64 labels
endorsed leader
Enterprise4 of 52
7%45 labels
criticized challenger
In cdp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Segment for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer data platforms | GTM data and infrastructure | 49% | 1 of 61 | 14% | 64 | endorsed leader | ▲+3Since September 2026: 48% → 51%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data management platforms | GTM data and infrastructure | 37% | 1 of 159 | 7% | 42 | endorsed leader | ▲+25Since September 2026: 18% → 42%, +25 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Customer intelligence and data science | GTM data and infrastructure | 6% | 4 of 142 | 15% | 27 | accepted challenger | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Tag management | GTM data and infrastructure | 2% | 3 of 67 | 12% | 16 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 82 of 83 | 45% | 20 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 64 of 155 | 0% | 3 | under 10 labels · led by SparkToro at 19% | |
| Web analytics | GTM data and infrastructure | 0% | 72 of 91 | 33% | 3 | under 10 labels · led by Google Analytics 4 at 57% | |
| Mobile marketing and push | Marketing | 0% | 33 of 80 | 0% | 2 | under 10 labels · led by OneSignal at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 40 of 59 | 0% | 1 | under 10 labels · led by HubSpot Marketing Hub at 63% | newNew since September 2026: not ranked then, 0% now. |
| Session replay and heatmaps | GTM data and infrastructure | 0% | 46 of 56 | 0% | 1 | under 10 labels · led by Microsoft Clarity at 33% |
Movement
Since September 2026, Segment moved past the floor in one of ten categories: DMP, +25 points to 42%. It held within the floor in the other nine.
Best category · CDP · by segment
Mid-market▲+3Since September 2026: 48% → 51%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
51%from 48% in September 2026
Inside the floor by 8 pointsRank 1 of 57, unchanged
Enterprise▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 4% in September 2026
Inside the floor by 7 pointsRank 7 → 4 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 18% | 42% | ▲+25Since September 2026: 18% → 42%, +25 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 159, unchanged |
| CDP | 48% | 51% | ▲+3Since September 2026: 48% → 51%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 61, unchanged |
| Customer intel | 10% | 7% | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 4 of 142 |
| Tag management | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 3 of 67 |
| Warehouse & ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 78 → 82 of 83 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 64 of 155, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 72 of 91, unchanged |
| Mobile & push | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 33 of 80 |
| Marketing automation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 59, unchanged |
| Session replay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 56, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Segment across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Segment across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 4 | 3 | 3 | 1 | 11 |
| GPT-5.4 mini | 2 | 5 | 3 | 0 | 10 |
| Gemini 3.5 Flash | 0 | 10 | 7 | 5 | 22 |
| Perplexity Sonar | 4 | 1 | 2 | 1 | 8 |
| Grok 4.1 Fast | 6 | 2 | 7 | 1 | 16 |
| Mistral Small | 6 | 0 | 6 | 2 | 14 |
| DeepSeek V4 Flash | 4 | 7 | 3 | 6 | 20 |
| Llama 4 Maverick | 0 | 1 | 5 | 0 | 6 |
| Qwen 3.7 Flash | 3 | 9 | 4 | 3 | 19 |
| Kimi K2 | 5 | 3 | 3 | 6 | 17 |
| GLM 4.7 FlashX | 4 | 5 | 0 | 1 | 10 |
| MiniMax M2.5 | 4 | 3 | 3 | 0 | 10 |
| GPT-6 Luna | 0 | 6 | 0 | 1 | 7 |
| Muse Glimmer 30B | 4 | 2 | 2 | 1 | 9 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct98 labels38
Paraphrase66 labels17
Comparative87 labels12not counted in share
Budget-constrained70 labels20
Scale-constrained93 labels9
Negative64 labels2not counted in share
First choiceAlternativeMentionNegative478 labels in all, every segment counted; 84 of the 98 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want a pure CDP with the widest integration ecosystem and the lowest viable entry price, Segment’s free 1,000 MTU tier and $120/mo Team plan is the benchmark” Muse Glimmer 30B · CDP · budget prompt · first choice
“For mid-market B2B companies ($30K-$80K budget, 100-500 employees), Segment and BlueConic offer manageable starting prices with HubSpot and Salesforce connectors” Claude Haiku 4.5 · DMP · direct prompt · first choice
“Segment stands out as the best overall customer analytics and intelligence platform due to its flexibility, strong AI capabilities, and broad adoption.” Mistral Small · Customer intel · direct prompt · first choice
“### 1. Segment (Twilio Segment) - Strengths: Strong integrations, flexible pricing, excellent for companies with multiple data sources” MiniMax M2.5 · CDP · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Don't purchase a full Customer Data Platform (CDP) like Twilio Segment or mParticle until you have significant data volume” Qwen 3.7 Flash · Customer intel · budget prompt · hard negative
“the best strategy is to avoid fully managed "all-in-one" suites (like Segment or Salesforce Marketing Cloud)” Qwen 3.7 Flash · Warehouse & ETL · budget prompt · hard negative
“Avoid packaged CDPs (Segment, Adobe, Tealium) at mid-market scale for pure B2B” DeepSeek V4 Flash · Warehouse & ETL · paraphrase prompt · hard negative
“Twilio Segment (Avoid specifically for its "Reverse ETL" / Personas features)” Gemini 3.5 Flash · Warehouse & ETL · negative prompt · hard negative
Named alongside
The products named in the same answers as Segment, over the 475 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Segment was named but was not.ShowHide
Named alongside
The products named in the same answers as Segment, over the 475 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Segment was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Segment. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 408 of the 475 answers that named Segment and are not a share of its labels.
Domains cited
cdp.com196
g2.com140
improvado.io133
brevo.com94
guideflow.com90
pipeline.zoominfo.com88
elogic.co86
resources.rework.com80
nvecta.com68
hightouch.com67
1,042 of the 1,042 domain citations in answers naming Segment came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Segment stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Segment stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “customer data platform”
–
not in the top ten
Position for “best customer data platform”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“segment”)
- AI search demand for its name, est.
- 30,074 a month
- Organic visits to its site
- about 9,086 a month
- Searches its site ranks for
- 404 · 41 in the top three
- Sites linking to it
- 17,025
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
49%
rank 1 of 61 in CDP
First choices
84
across its categories
- Named in
- 475 answers
- Its own site cited
- in 408 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on segment.com
9,996
subdomains included
Content
2
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 2 | undated |
How it is countedHide how it is counted
Every page segment.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Segment
What the judge wrote, as written, with how often. The vendor table decides that these count as Segment; a claim can dispute any of them.
Twilio Segment 60Segment (Twilio) 15Segment (by Twilio) 9Segment (Twilio Segment) 5Segment by Twilio 3Twilio Segment + Twilio Engage 2Segment (now Twilio Engage) 1Segment (now Twilio Segment) 1Segment (now part of Twilio) 1Segment/Twilio 1Twilio 1Twilio (Segment) 1Twilio Segment (Studio) 1Twilio Segment (Team) 1
Follow Segment
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Twilio is the company behind Segment.ShowHide
The company
Twilio is the company behind Segment.
ShowHideOn record
Wikidata- Website
- twilio.com
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Ownership
- Public, TWLO on New York Stock Exchange
- Also from Twilio
- SendGrid, Twilio Conversations, Twilio Engage, Twilio Flex, Twilio Lookup, Twilio Notify, Twilio Programmable Chat, Twilio Programmable Messaging and 3 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.
- Price stated
- Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required. segment.com
- Free plan or trial
- Sign up for a free trial—no credit card required. segment.com
- Integrations claimed
- 750 segment.com
- Not stated on the pages read
- Who it is for, starting price, certifications, hosting, customers
What Segment's own pages state, read September 28, 2026: segment.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Segment's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Segment, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Segment by email, built from the raw record of the edition. It shows:
- where Segment is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Segment, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Segment is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Segment is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideCustomer data platforms
AI models recommend Segment first in Customer data platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Data management platforms
AI models recommend Segment first in Data management platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Tag management
Segment is among the products AI models recommend first in Tag management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.