Every category where a model named Twilio Programmable Messaging for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile marketing and push	Marketing	0%	15 of 75	13%	23	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Twilio Programmable Messaging yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Twilio Programmable Messaging across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	1	2	0	3
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	1	1	1	1	4
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	0	2	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase14 labels2

Comparative19 labels1not counted in share

Budget-constrained12 labelsNone

Scale-constrained7 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative68 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Raw SMS infrastructure (developers) | Twilio” DeepSeek V4 Flash · Mobile & push · comparative prompt · first choice

“Best for: Companies with development resources who want maximum control and lowest per-message costs” GLM 4.7 FlashX · Mobile & push · budget prompt · alternative

“Best for SMS-Focused: Twilio ... Cons: Requires more technical setup; no native push dashboard” MiniMax M2.5 · Mobile & push · budget prompt · alternative

“Go with Twilio if you are building a proprietary application and need granular technical control.” Qwen 3.7 Flash · Mobile & push · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Twilio has the cheapest per-message rate, but 10DLC registration fees (~$4–$44 one-time) and monthly campaign fees add up” Kimi K2 · Mobile & push · budget prompt · soft negative

“Bare-Metal Developer APIs (e.g., Raw Twilio or FCM)... do not rely on raw APIs” Gemini 3.5 Flash · Mobile & push · negative prompt · soft negative

“Not suitable for non-technical teams” DeepSeek V4 Flash · Mobile & push · budget prompt · soft negative

Named alongside

The products named in the same answers as Twilio Programmable Messaging, over the 68 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio Programmable Messaging was named but was not.

ProductSame answerTook the first choice insteadHead to head

OneSignal51 of 6827Not in the top three

Braze48 of 6813Not in the top three

Airship32 of 687Not in the top three

Klaviyo28 of 681Not in the top three

Attentive26 of 683Not in the top three

Omnisend24 of 683Not in the top three

SimpleTexting23 of 684Not in the top three

CleverTap18 of 681Not in the top three

Iterable18 of 680Not in the top three

Postscript18 of 680Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Twilio Programmable Messaging. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 68 answers that named Twilio Programmable Messaging and are not a share of its labels.

Domains cited

twilio.comYour site5

airship.com3

attentive.com3

braze.com3

documentation.onesignal.com2

getapp.com2

getvero.com2

klaviyo.com2

onesignal.com2

ably.com1

Twenty of the twenty-five domain citations in answers naming Twilio Programmable Messaging came from somebody else's page.

Pages cited

twilio.com/en-us/sms/pricing/us3

airship.com/pricing2

attentive.com/2

braze.com/pricing2

onesignal.com/pricing2

ably.com/compare/onesignal-vs-twilio1

airship.com/docs/guides/features/messaging1

airship.com/docs/guides/features/messaging/push-notifications1

Pages are listed as the models cited them.

Names read as Twilio Programmable Messaging

What the judge wrote, as written, with how often. The vendor table decides that these count as Twilio Programmable Messaging; a claim can dispute any of them.

Twilio 23

The company

Twilio is the company behind Twilio Programmable Messaging.

Website: twilio.com
Headquarters: San Francisco, United States
Founded: 2008
Ownership: Public, TWLO on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Twilio Programmable Messaging's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Twilio Programmable Messaging, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at twilio.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.