Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 63 → 10 of 71
Twilio · 1 category · RankedTwilio Programmable Messaging
88Judge labels
5First choices
31Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Mobile & push for enterprise buyers
Rank 7 of 80 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 28 labels there were negative.
What the models named instead of Twilio Programmable Messaging →By buyer segmentRead the same way at every buyer size.
Small business11 of 73
2%24 labels
criticized challenger
Mid-market7 of 80
2%28 labels
criticized challenger
Enterprise3 of 93
5%34 labels
criticized challenger
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Twilio Programmable Messaging for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile marketing and push | Marketing | 2% | 7 of 80 | 25% | 28 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Twilio Programmable Messaging held within the floor in its one category: no change cleared 11 points.
Best category · Mobile & push · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 15 → 6 of 76
Enterprise▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 4% in September 2026
Inside the floor by 9 pointsRank 6 → 3 of 83
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile & push | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 7 of 80 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Twilio Programmable Messaging across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Twilio Programmable Messaging across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 2 | 0 | 2 | 5 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 4 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labelsNone
Paraphrase18 labels5
Comparative17 labelsNone
Budget-constrained16 labelsNone
Scale-constrained7 labelsNone
Negative22 labelsNone
First choiceAlternativeMentionNegative88 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend Twilio as the top choice for a combined push and SMS messaging tool.” Grok 4.20 · Mobile & push · paraphrase prompt · first choice
“If you need maximum flexibility, have dev resources, and anticipate very high volumes → Twilio is the more powerful (but more work) choice.” MiniMax M2.5 · Mobile & push · paraphrase prompt · alternative
“Best if you want maximum flexibility and have engineering resources; it is positioned as customizable and API-driven.” Perplexity Sonar · Mobile & push · paraphrase prompt · alternative
“If you want best-in-class SMS infrastructure: → Twilio (with a marketing layer like Braze or custom build)” Kimi K2 · Mobile & push · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Be Cautious of Developer-First CPaaS Engines if You Lack Engineering Support... Avoid If: You are a marketer or small business owner with no coding experience.” Gemini 3.5 Flash · Mobile & push · negative prompt · soft negative
“Twilio (DIY API) has mixed rep for SMS—solid infrastructure but complaints on deliverability/support; deprecated Notify service in 2025.” Grok 4.20 · Mobile & push · negative prompt · soft negative
“Not a scam, but pricing surprises — carrier surcharges, 10DLC fees, and number rental can add ~50%+ to your budget.” DeepSeek V4 Flash · Mobile & push · negative prompt · soft negative
“Twilio or another API-first SMS service, if you don’t have technical and compliance ownership.” GPT-6 Luna · Mobile & push · negative prompt · soft negative
Named alongside
The products named in the same answers as Twilio Programmable Messaging, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio Programmable Messaging was named but was not.ShowHide
Named alongside
The products named in the same answers as Twilio Programmable Messaging, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio Programmable Messaging was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Twilio Programmable Messaging. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 80 of the 88 answers that named Twilio Programmable Messaging and are not a share of its labels.
Domains cited
courier.com38
onesignal.com37
attentive.com36
guideflow.com31
viasocket.com29
g2.com27
pushwoosh.com27
mobile-text-alerts.com26
vibes.com25
pushengage.com24
300 of the 300 domain citations in answers naming Twilio Programmable Messaging came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Twilio Programmable Messaging stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Twilio Programmable Messaging stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 110 a month (“twilio programmable messaging”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Twilio's site (twilio.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 7 of 80 in mobile & push
Segment leader
45%
OneSignal
- First choices
- 5 across its categories
- Named in
- 88 answers
- Its own site cited
- in 80 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Twilio Programmable Messaging
What the judge wrote, as written, with how often. The vendor table decides that these count as Twilio Programmable Messaging; a claim can dispute any of them.
Twilio 26Twilio (Notify + SMS API) 1Twilio + Marketing Cloud 1
Follow Twilio Programmable Messaging
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Twilio is the company behind Twilio Programmable Messaging.ShowHide
The company
Twilio is the company behind Twilio Programmable Messaging.
ShowHideOn record
Wikidata- Website
- twilio.com
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Ownership
- Public, TWLO on New York Stock Exchange
- Also from Twilio
- Segment, SendGrid, Twilio Conversations, Twilio Engage, Twilio Flex, Twilio Lookup, Twilio Notify, Twilio Programmable Chat and 3 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- One Messaging API to reliably reach 7B+ devices
- For
- Developers/Practitioners
- Price stated
- Twilio offers transparent, pay-as-you-go pricing with no hidden fees or minimum commitments. Costs vary by message type, destination, and volume. twilio.com/en-us/messaging/apis/programmable-messaging-api
- Free plan or trial
- Start for free twilio.com/en-us/messaging/apis/programmable-messaging-api
- Customers named
- PaneraKlaviyo
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Twilio Programmable Messaging's own pages state, read October 5, 2026: twilio.com/en-us/messaging/apis/programmable-messaging-api. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Twilio Programmable Messaging's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Twilio Programmable Messaging, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Twilio Programmable Messaging by email, built from the raw record of the edition. It shows:
- where Twilio Programmable Messaging is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Twilio Programmable Messaging, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.